Helsen,Kristiaan; Kotabe,Masaaki (Mike)(9396868)
Get the Global Edge in Marketing 'The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of...sob encomenda
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing...sob encomenda
Schultz, Mike; Doerr, John E.; Doerr,John E(9396678)
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than...sob encomenda
Tapscott,Don; Dover,Mike; Moffitt,Sean; Dover, Mike(9961927)
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics 'A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative...sob encomenda
Proulx, Mike; Shepatin, Stacey(9237263)
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful 'backchannel,' fueling the...sob encomenda
For effective sales, two facts stand out above the rest. First, great salespeople build long-term relationships with their customers because people buy from people they like. Second, customers buy from sales-people with behavioral styles similar to...
Cim Coursebook 01/02 Effective Management For Marketing
In this first-ever foray into the mysterious and tumultuous world of corporate politics, the author traces it from its humble beginnings to its commanding position of influence over every facet of business life in organizations today.As head of The...