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634 produtos
  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Perfect Pitch - The Art Of Selling Ideas And...

    STEEL
    (1553338)

    A professional pitching coach for one of the world s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don ts...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

    pré-venda
  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Barking Up The Wrong Tree - The Surprising...

    Barker, Eric
    (10145949)

    Wall Street Journal BestsellerMuch of the advice we've been told about achievement is logical, earnest...and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most...

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  • Marketing Graffiti - The Writing On The Wall

    Saren,Mike
    (10146594)

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing...

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  • Close The Deal & Suddenly Grow Rich - The...

    Robinson,Marco
    (10147707)

    Close the Deal & Suddenly Grow Rich is the ONLY sales book that reveals exactly WHEN to close the deal using the power of a B.R.A.N.D to transform sales results within 24 hours. Being homeless many times as a child after Marco Robinson's mum left his...

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  • Creative Arts Marketing

    O'Sullivan,Catherine; O'Sullivan,Terry; Hill, Liz; Whitehead, Brian
    (10146608)

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries...

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Everybody Writes - Your Go-To Guide To...

    Handley,Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

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  • Purple Cow

    Godin,Seth; Godin,Seth
    (4404319)

    Purple Cow

  • Zig Ziglar's Secrets of Closing the Sale

    Ziglar,Zig; Ziglar, Zig
    (470966)

    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

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  • Trade Mindfully - Achieve Your Optimum...

    Dayton,Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

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  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H
    (9233402)

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • The Reputation Book - Supercharge Your...

    Arnold,Guy
    (10132955)

    We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings, and social media. Never has it been more important to manage your reputation and referrals. This book will empower anyone who genuinely wants to make...

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  • Invested - How Warren Buffett And Charlie...

    Town,Phil; Town,Danielle
    (10133873)

    New York Times bestseller! A 12-Month Plan to Financial Freedom'A terrifically informative and thoughtful book.' - Gretchen Rubin, bestselling author of The Happiness Project and The Four TendenciesIn this essential handbook--a blend of Rich Dad,...

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  • From Impossible To Inevitable - How...

    Ross,Aaron; Lemkin,Jason
    (9417515)

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

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  • Financial Planning Competency Handbook 2nd...

    Cfp,Board
    (9235273)

    The official guide for exam success and career excellence 'Financial Planning Competency Handbook, Second Edition' is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...

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  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

    sob encomenda
  • If You're Not First, You're Last Sales...

    Cardone, Grant
    (3046354)

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

    sob encomenda
  • Real Leaders Don't Do Powerpoint - How To...

    Witt,Christopher
    (2603954)

    A valuable resource for aspiring business managers examines the vital link between leadership skills and the ability to speak effectively, provides useful guidelines to help readers take their careers to the next level, and details such principles as...

    sob encomenda
  • Brandwashed - Tricks Companies Use To...

    Lindstrom,Martin
    (3714178)

    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

    sob encomenda
  • Sales Growth - Five Proven Strategies From...

    ; McKinsey & Company Inc; Baumgartner,Thomas; Hatami,Homayoun; Vander Ark,Jon
    (9236550)

    A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in 'Sales Growth, ' experts from...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • For Dummies - Salesforce.Com For Dummies

    Wong,Tom; Kao, Liz; Kaufman, Matt; Kaufman,Matt
    (9401989)

    This is the hardcover format of Salesforce.com For Dummies, 5th Edition. Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly...

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  • Point and Figure Charting - The Essential...

    Dorsey,Thomas J
    (9235966)

    An up-to-date look at point and figure charting from one of the foremost authorities in the field If you're looking for an investment approach that has stood the test of time--during both bull and bear markets--and is easy enough to learn, whether...

    sob encomenda
  • Facebook Marketing - An Hour A Day 2nd...

    Treadaway, Chris; Smith,Mari
    (9206922)

    The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk,Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

    sob encomenda
  • Real Artists Don't Starve - Timeless...

    Goins,Jeff
    (9940936)

    Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace. Now in trade paper.For centuries,...

    pré-venda
  • Olap Solutions - Building Multidimensional...

    Thomsen,Erik
    (200588)

    OLAP enables users to access information from multidimensional data warehouses almost instantly, to view information in any way they like, and to cleanly specify and carry out sophisticated calculations. Although many commercial OLAP tools and...

    sob encomenda
  • Business Marketing Management (paperback)

    Hutt,Michael
    (2227804)

    Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, and marketing...

    sob encomenda
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