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Administracao de vendas e marketing

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682 produtos
  • Girl Boss - Us Edition

    Amoruso,Sophia

    (2)

    (9281569)

    In the New York Times bestseller that the Washington Post called 'Lean In for misfits,' Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking,...

  • Forex - Estrategias De Inversión

    Naharro, Isabel Nogales
    (9956797)

    Cuando incursionamos como inversores en el mercado de divisas o en el de renta variable tenemos la ilusión de que más pronto que tarde comenzaremos a ser rentables.Pensamos que bastará con una buena estrategia que encontremos en cualquier foro de...

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  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Marketing Management - 14Th Edition

    Kotler, Philip; Keller, Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Applied Corporate Finance 4Th Edition

    Damodaran, Aswath; Damodaran, Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

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  • Purple Cow

    Godin,Seth; Godin,Seth
    (4404319)

    Purple Cow

  • Marketing 3.0

    Kotler,Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • If You're Not First, You're Last Sales...

    Cardone, Grant
    (3046354)

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

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  • Stock Market Rules: The 50 Most Widely Held...

    Sheimo,Michael
    (9962699)

    50 RULES FOR BEATING THE STREET IN ANY MARKET CONDITIONS The go-to stock-investing guide for more than a decade, Stock Market Rules gives you the knowledge and clarity you need to invest like the wizards of Wall Street. This proven guide reveals the...

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  • Empreendedorismo e Inovação

    Sarkar,Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

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  • Making Ads Pay - Timeless Tips for...

    Caples,John
    (9606208)

    Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures,...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • O Poder do Pensamento na Vida e nos Negócios

    Atkinson, William Walker; William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Everybody Writes - Your Go-To Guide To...

    Handley,Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

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  • From Impossible To Inevitable - How...

    Ross,Aaron; Lemkin,Jason
    (9417515)

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

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  • Driven To Delight

    Michelli,Joseph
    (9379173)

    A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

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  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb
    (9235030)

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

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  • Vendedor Pit Bull, El

    LUPPA ,LUIS PAULO
    (1516767)

    Vendedor Pit Bull, El

  • Hbr's 10 Must Reads 2019 - The Definitive...

    Review,Harvard Business
    (10223005)

    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today....

    pré-venda
  • HBR Guides To Being An Effective Manager...

    Harvard Business Review Book ,; Review, Harvard Business
    (9934437)

    Master the most critical professional skills with this five-volume set that covers topics from personal effectiveness to leading others. This specially priced collection includes books from the HBR Guide series on the topics of Getting the Right Work...

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  • Influencing Powerful People: Engage And...

    Schlimm, Dirk
    (9962932)

    Influence the Influencers in Your Life 'I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given...

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  • The Analytical Marketer

    Davenport,Thomas H.; Sweetwood,Adele
    (9378577)

    How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing...

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  • The Trend Following Bible - How Professional...

    Abraham,Andrew
    (9236538)

    A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and...

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  • Financial Planning Competency Handbook 2nd...

    Cfp,Board
    (9235273)

    The official guide for exam success and career excellence 'Financial Planning Competency Handbook, Second Edition' is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...

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  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Real Artists Don't Starve - Timeless...

    Goins,Jeff
    (9940936)

    Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace. Now in trade paper.For centuries,...

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  • Marketing For Hospitality And Tourism

    Kotler,Philip; Bowen,John; Makens,James C.
    (884898)

    Marketing For Hospitality And Tourism

  • For Dummies - Influencer Marketing For...

    Sammis,Kristy; Lincoln,Cat; Pomponi,Stefania; Ng,Jenny; Rodriguez,Edita Gassmann; Zhou,Judy
    (9401844)

    The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing...

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  • HBR Guide To Thinking Strategically (HBR...

    Review,Harvard Business
    (10222167)

    Bring strategy into your daily work.It's your responsibility as a manager to ensure that your work--and the work of your team--aligns with the overarching objectives of your organization. But when you're faced with competing projects and limited time...

    pré-venda
  • I Will Teach You To Be Rich, Second Edition -...

    Sethi, Ramit
    (10387551)

    Ramit Sethi is 'the new finance guru' (Fortune), 'a unique voice on money, one singularly attuned to . . . his generation' (San Francisco Chronicle). He reaches over 500,000 followers a month on his website, iwillteachyoutoberich.com. And his book, I...

    pré-venda
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