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671 produtos
  • Girl Boss - Us Edition

    Amoruso, Sophia

    (1)

    (9281569)

    In the New York Times bestseller that the Washington Post called 'Lean In for misfits,' Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking,...

  • Spin Selling

    Rackham, Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • Purple Cow

    Godin,Seth; Godin,Seth
    (4404319)

    Purple Cow

  • Unshakeable - Your Financial Freedom Playbook

    Robbins, Tony
    (10221785)

    After interviewing fifty of the world's greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and...

    pré-venda
  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

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  • Killer Facebook Ads - Master Cutting-Edge...

    Weintraub,Marty
    (9207040)

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you...

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  • Way Of The Wolf - Straight Line Selling:...

    Belfort,Jordan
    (10221703)

    Jordan Belfort--immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street--reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan...

    pré-venda
  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb
    (9235030)

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

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  • 8 Steps To High Performance - Focus On What...

    Effron,Marc
    (9934429)

    What Really WorksThere's no shortage of advice out there on how to perform better, and better than others, at work. The problem is knowing which methods are actually proven to work--and how you should act on them to get the best results.In 8 Steps to...

  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • Marketing 3.0

    Kotler,Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Everybody Writes - Your Go-To Guide To...

    Handley,Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • For Dummies - Influencer Marketing For...

    Sammis,Kristy; Lincoln,Cat; Pomponi,Stefania; Ng,Jenny; Rodriguez,Edita Gassmann; Zhou,Judy
    (9401844)

    The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Inbound Marketing For Dummies

    Miller, Scott Anderson
    (9401843)

    Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you...

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  • Marketing For Hospitality And Tourism

    Kotler,Philip; Bowen,John; Makens,James C.
    (884898)

    Marketing For Hospitality And Tourism

  • You Got This! - Your Million Dollar Path To...

    Carter,Jill; Carter,Scott
    (10223007)

    You Got This is a simple playbook for achieving successful retirement. There are 10,000 people retiring every day. Many of them are not prepared to shoulder the financial reality of what it takes to live comfortably in retirement. They do not have a...

    pré-venda
  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Product Marketing For Tech Companies

    Butje
    (883228)

    Product Marketing For Tech Companies

  • The Multichannel Challenge

    Wilson
    (2539443)

    We live in a multichannel world. Whether booking a hotel, reviewing our pension or evaluating potential suppliers at work, we routinely step from one channel — the web, the telephone, e-mail, an outlet, a sales representative, a distributor — to the...

  • Making Ads Pay - Timeless Tips for...

    Caples,John
    (9606208)

    Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures,...

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  • Empreendedorismo e Inovação

    Sarkar,Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

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  • Abc Lexical Du Marketing Allemand

    Hentschel
    (1937832)

    Abc Lexical Du Marketing Allemand

  • Bitcoin - Guía Completa De La Moneda Del...

    (9956757)

    Las cosas cambian. Todo está sujeto a esta ley. Da igual donde miremos, todo es cambio y nada permanece inalterado para siempre. ¿Todo? Bueno, al menos casi todo, porque el funcionamiento del dinero y cómo la Sociedad se articula en torno a él no ha...

    sob encomenda
  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

    sob encomenda
  • Applied Corporate Finance 4Th Edition

    Damodaran, Aswath; Damodaran, Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

    sob encomenda
  • Profitable Day And Swing Trading - Using...

    Boxer,Harry
    (9220801)

    Harry Boxer's proven techniques for short-term traders Written in easy-to-understand language, 'Profitable Day and Swing Trading + Website' explains the trading tactics that draw on price, volume, and pattern recognition. Highly regarded trader Harry...

    sob encomenda
  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

    sob encomenda
  • O Poder do Pensamento na Vida e nos Negócios

    Atkinson, William Walker; William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

    sob encomenda
  • Forex - Estrategias De Inversión

    Naharro, Isabel Nogales
    (9956797)

    Cuando incursionamos como inversores en el mercado de divisas o en el de renta variable tenemos la ilusión de que más pronto que tarde comenzaremos a ser rentables.Pensamos que bastará con una buena estrategia que encontremos en cualquier foro de...

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  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

    sob encomenda
  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

  • Hbr's 10 Must Reads 2019 - The Definitive...

    Review,Harvard Business
    (10223005)

    We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the work from our vast cabinet...

    pré-venda
  • You Should Test That - Conversion...

    Goward,Chris
    (9206824)

    Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines,...

    sob encomenda
  • Trade Mindfully - Achieve Your Optimum...

    Dayton, Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

    sob encomenda
  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

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