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682 produtos
  • Girl Boss - Us Edition

    Amoruso,Sophia

    (2)

    (9281569)

    In the New York Times bestseller that the Washington Post called 'Lean In for misfits,' Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking,...

  • Spin Selling

    Rackham, Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Marketing Management - 14Th Edition

    Kotler, Philip; Keller, Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Unshakeable - Your Financial Freedom Playbook

    Robbins,Tony
    (10221785)

    After interviewing fifty of the world's greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and...

  • Marketing 3.0

    Kotler,Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Way Of The Wolf - Straight Line Selling:...

    Belfort,Jordan
    (10221703)

    Jordan Belfort--immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street--reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan...

  • Marketing For Hospitality And Tourism

    Kotler,Philip; Bowen,John; Makens,James C.
    (884898)

    Marketing For Hospitality And Tourism

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Making Ads Pay - Timeless Tips for...

    Caples,John
    (9606208)

    Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures,...

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  • Driven To Delight

    Michelli,Joseph
    (9379173)

    A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for...

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  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Purple Cow

    Godin,Seth; Godin,Seth
    (4404319)

    Purple Cow

  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • 8 Steps To High Performance - Focus On What...

    Effron,Marc
    (9934429)

    What Really WorksThere's no shortage of advice out there on how to perform better, and better than others, at work. The problem is knowing which methods are actually proven to work--and how you should act on them to get the best results.In 8 Steps to...

  • Forex - Estrategias De Inversión

    Naharro, Isabel Nogales
    (9956797)

    Cuando incursionamos como inversores en el mercado de divisas o en el de renta variable tenemos la ilusión de que más pronto que tarde comenzaremos a ser rentables.Pensamos que bastará con una buena estrategia que encontremos en cualquier foro de...

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  • Essential Law For Marketers

    Kolah
    (1392553)

    'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy...

  • Empreendedorismo e Inovação

    Sarkar,Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

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  • Personal Finance For Dummies

    Tyson,Eric
    (10272904)

    Take stock of your financial situationFrom budgeting, saving, and reducing debt, to making timely investment choices and planning for the future, Personal Finance For Dummies provides fiscally conscious readers with the tools they need to take charge...

    pré-venda
  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb
    (9235030)

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • The Multichannel Challenge

    Wilson
    (2539443)

    We live in a multichannel world. Whether booking a hotel, reviewing our pension or evaluating potential suppliers at work, we routinely step from one channel — the web, the telephone, e-mail, an outlet, a sales representative, a distributor — to the...

  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Product Marketing For Tech Companies

    Butje
    (883228)

    Product Marketing For Tech Companies

  • Influencing Powerful People: Engage And...

    Schlimm, Dirk
    (9962932)

    Influence the Influencers in Your Life 'I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given...

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  • Digital Marketing - Strategies For Online...

    Parkin,Godfrey
    (2711175)

    Digital Marketing - Strategies For Online Success

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  • Marketing For Hospitality & Tourism - 5e

    Kotler, Philip; Kotler
    (3525661)

    THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the...

  • More Sales, Less Time - Surprisingly Simple...

    Konrath,Jill
    (9345390)

    A new approach to using time wisely and working smartly specifically for salespeople, from Jill Konrath, the acclaimed sales consultant and strategist. Salespeople today are crazy-busy. Clients are demanding more. Business is continually changing....

    sob encomenda
  • Positive Nutrition - Strategic Eating To...

    Cook,Kate
    (10038974)

    As our lives speed up at an ever more frantic pace, we can find that we just don't have the energy currency to keep up. What if getting the focussed energy we need is nothing more than understanding the rules, and then putting in a strategic eating...

    sob encomenda
  • Business By Design - Applying God's Wisdom...

    Harris,Raymond
    (10221672)

    You don't need to quit your day job to serve God. Do you find it difficult to work with joy? Do you have a hard time with coworkers? Is your identity wrapped up in your job? Many Christian leaders struggle to bridge the gap between the sacred and the...

    sob encomenda
  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

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  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Everybody Writes - Your Go-To Guide To...

    Handley,Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • Series In High Energy Physics, Cosmology And...

    Barnes,Ken J
    (9263536)

    Based on the author's well-established lecture courses, this text provides an introduction to the group theory of the symmetries of the standard model of elementary particle physics.

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  • Leading The Starbucks Way

    Michelli, Joseph
    (9379187)

    Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee...

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  • Applied Corporate Finance 4Th Edition

    Damodaran, Aswath; Damodaran, Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

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  • Bluefishing - The Art Of Making Things Happen

    Sims,Steve
    (10222302)

    Whether it's climbing Everest, launching a business, applying for a dream job, or just finding happiness in everyday life, Steve Sims, founder of the luxury concierge service, Bluefish, reveals simple and effective ways to sharpen your mind, gain a...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

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  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

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