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Administracao de vendas e marketing

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576 produtos
  • Girl Boss - Us Edition

    Amoruso, Sophia

    (2)

    (9281569)

    In the New York Times bestseller that the Washington Post called 'Lean In for misfits,' Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking,...

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  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Marketing 3.0

    Kotler,Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Brand Sense

    Kotler, Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Inbound Marketing, Revised And Updated...

    Halligan, Brian; Shah, Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Small Data - The Tiny Clues That Uncover Huge...

    Lindstrom,Martin
    (9960654)

    Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Marketing Management - 14Th Edition

    Kotler, Philip; Keller, Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • From Impossible To Inevitable - How...

    Ross,Aaron; Lemkin,Jason
    (9417515)

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

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  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Grow The Core - How To Focus On Your Core...

    Taylor,David; Taylor, Dave
    (9236529)

    Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best...

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  • Trade Mindfully - Achieve Your Optimum...

    Dayton, Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

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  • Essential Law For Marketers

    Kolah
    (1392553)

    'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy...

  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S
    (9236545)

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Enterprise Risk Management - A Methodology...

    Monahan
    (2673462)

    Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to...

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  • Financial Planning Competency Handbook 2nd...

    Cfp,Board
    (9235273)

    The official guide for exam success and career excellence 'Financial Planning Competency Handbook, Second Edition' is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...

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  • Applied Corporate Finance 4Th Edition

    Damodaran, Aswath; Damodaran, Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

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  • Contagious - Why Things Catch On

    Berger, Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • X The Experience When Business Meets Design

    Solis, Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Marketing Management - 13ª Ed. 2009

    Kotler,Philip
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Purple Cow

    Godin, Seth; Godin, Seth
    (4404319)

    Purple Cow

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • For Dummies - Account-Based Marketing For...

    Vajre, Sangram
    (9401678)

    Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

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  • Forex - Estrategias De Inversión

    Naharro, Isabel Nogales
    (9956797)

    Cuando incursionamos como inversores en el mercado de divisas o en el de renta variable tenemos la ilusión de que más pronto que tarde comenzaremos a ser rentables.Pensamos que bastará con una buena estrategia que encontremos en cualquier foro de...

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  • Invested - How Warren Buffett And Charlie...

    Town,Phil; Town, Danielle
    (10383419)

    In this essential handbook--a blend of Rich Dad, Poor Dad and The Happiness Project--the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author...

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  • Primalbranding - Create Zealots For Your...

    Hanlon,Patrick
    (9326980)

    In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the...

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  • Everybody Writes - Your Go-To Guide To...

    Handley, Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • Customer Experience Management - A...

    Schmitt,Bernd H.
    (869578)

    In 'Customer Experience Management,' renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book 'Experiential Marketing' by introducing a new and visionary approach to marketing called customer experience management...

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  • Advanced Google Adwords 3Rd Edition

    Geddes, Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Measure What Matters - Online Tools For...

    Paine,Katie D; Delahaye Paine, Katie
    (9235906)

    In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are 'fuzzy and intangible,' they can be measured and managed-with powerful...

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  • I Will Teach You To Be Rich, Second Edition -...

    Sethi, Ramit
    (10387551)

    Ramit Sethi is 'the new finance guru' (Fortune), 'a unique voice on money, one singularly attuned to . . . his generation' (San Francisco Chronicle). He reaches over 500,000 followers a month on his website, iwillteachyoutoberich.com. And his book, I...

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  • La Revolución Del Sentido - El Poder Del...

    Kofman, Fred; Hoffman,Reid
    (10221461)

    El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. ¿Qué tienen en común la ansiedad con la creación de la eficiencia organizacional? ¡Mucho! Un libro que combina lo práctico con lo...

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  • Driven To Delight

    Michelli, Joseph
    (9379173)

    A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for...

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  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

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  • Disney U

    Lipp,Doug
    (9379172)

    With a Foreword by Jim Cora, former Chairman of Disneyland International 'A leadership blueprint, applicable in any organization.' -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship'When I first arrived at The Walt Disney...

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  • Point and Figure Charting - The Essential...

    Dorsey,Thomas J
    (9235966)

    An up-to-date look at point and figure charting from one of the foremost authorities in the field If you're looking for an investment approach that has stood the test of time--during both bull and bear markets--and is easy enough to learn, whether...

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  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

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  • Killer Facebook Ads - Master Cutting-Edge...

    Weintraub, Marty
    (9207040)

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you...

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  • Asking Questions - The Definitive Guide to...

    Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
    (1052320)

    Asking Questions - The Definitive Guide to Questionnaire Design -- For Market Research Political Polls and Social and He

    sob encomenda
  • Marketing For Hospitality & Tourism - 5e

    Kotler, Philip; Kotler
    (3525661)

    THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the...

  • Google Adwords - Diseña Tu Estrategia...

    Ortega, Fernando Martin
    (9956532)

    Te presento una guía simple y eficaz para aprovechar todo el potencial de Google Adwords, la herramienta publicitaria online, más potente que existe hasta el momento. Nunca había sido tan fácil promocionar un producto o servicio delante de miles de...

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