Administracao de vendas e marketing
'The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the...
Emarketing Exellence 2e
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy...
Emotion & Reason In Consumer Behavior
The authors present case studies addressing marketing investment issues with a step by step process that includes: - Identification of business issues and objectives - Strategic framework - Metric identification and data collection - Selection of...
We live in a multichannel world. Whether booking a hotel, reviewing our pension or evaluating potential suppliers at work, we routinely step from one channel — the web, the telephone, e-mail, an outlet, a sales representative, a distributor — to the...
Financial Aspects of Marketingsob encomenda
"peck,Helen; Clark, Moira; Payne, Adrian; Ch(3052686)
Relationship Marketingsob encomenda
Product Marketing For Tech Companies
Rejecting the managerially-driven structures normally imposed on the subject, Marketing Graffiti explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers and...
Effective e Mail Marketing