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Administracao de vendas e marketing

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13 produtos
  • Strategic Marketing , Planning And Control -...


    'The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the...

  • Emarketing Exellence 2e


    Emarketing Exellence 2e

  • Marketing



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  • Essential Law For Marketers


    'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy...

  • Emotion & Reason In Consumer Behavior


    Emotion & Reason In Consumer Behavior

  • Arts Marketing


    Arts Marketing

  • Data Mining And Market Intelligence For...


    The authors present case studies addressing marketing investment issues with a step by step process that includes: - Identification of business issues and objectives - Strategic framework - Metric identification and data collection - Selection of...

  • The Multichannel Challenge


    We live in a multichannel world. Whether booking a hotel, reviewing our pension or evaluating potential suppliers at work, we routinely step from one channel — the web, the telephone, e-mail, an outlet, a sales representative, a distributor — to the...

  • Financial Aspects of Marketing


    Financial Aspects of Marketing

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  • Relationship Marketing

    "peck,Helen; Clark, Moira; Payne, Adrian; Ch

    Relationship Marketing

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  • Product Marketing For Tech Companies


    Product Marketing For Tech Companies

  • Marketing Graffiti


    Rejecting the managerially-driven structures normally imposed on the subject, Marketing Graffiti explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers and...

  • Effective e Mail Marketing


    Effective e Mail Marketing

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