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583 produtos
  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The ABCs Of Success - The Essential...

    Proctor, Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

  • The Salesman Who Doesn't Sell - A Marketing...

    Greenberg,Brian
    (9965990)

    The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales--all with less work for entrepreneurs. A successful...

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  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • Creating Signature Stories - Strategic...

    Aaker,David
    (9965980)

    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • The Newsdealer, Vol. 2 - April 1, 1891...

    AUTHOR,UNKNOWN
    (9965892)

    Excerpt from The Newsdealer, Vol. 2: April 1, 1891 IT is worth always remembering that the Detective Library is the only ten-cent series allowing a clear profit of forty per cent. About the Publisher Forgotten Books publishes hundreds of thousands of...

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  • The Infographic Guide To Personal Finance - A...

    Cagan,Michele
    (9973672)

    This illustrated beginner's guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order. Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all...

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

    pré-venda
  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Blue Ocean Strategy

    Kim,W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave
    (9938452)

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

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  • Emotion & Reason In Consumer Behavior

    CHAUDHURI
    (1147129)

    Emotion & Reason In Consumer Behavior

  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • La Fortuna En Tus Manos - Cambia Tu Vida...

    Kessel,Brent
    (9961342)

    En estos tiempos de crisis, puedes lograr seguridad economica y paz mental? claro que si!Que nos revelan las mas recientes corrientes financieras y las antiguas lecciones espirituales acerca de la libertad financiera? El destacado asesor financiero...

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  • 30-Minute Social Media Marketing:...

    Gunelius,Susan
    (9962028)

    BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for...

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  • The Manager's Book Of Decencies - How Small...

    Harrison,Steve
    (9962200)

    There is a philosophy of doing business that goes beyond the transfer of goods and services. It calls for a transfer of values known as of small decencies. This book shows the way. Steve Harrison, longtime management and corporate culture innovator,...

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  • Selling Results!: The Innovative System For...

    Stinnett,Bill
    (9962264)

    'We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same...We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every...

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  • The Next Evolution Of Marketing - Connect...

    Gilbreath,Bob
    (9961877)

    THE NEW LAW OF MARKETING 'The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob's book delivers.' Jim Stengel, former Global Marketing Officer, Procter & Gamble 'Some timeless truths restored for modern...

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  • Don't Keep Me A Secret: Proven Tactics To Get...

    Cates,Bill
    (9961421)

    Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 'Referral Guru' reveals...

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  • Stock Market Rules: The 50 Most Widely Held...

    Sheimo,Michael
    (9962699)

    50 RULES FOR BEATING THE STREET IN ANY MARKET CONDITIONS The go-to stock-investing guide for more than a decade, Stock Market Rules gives you the knowledge and clarity you need to invest like the wizards of Wall Street. This proven guide reveals the...

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  • Customer Obsession: How To Acquire, Retain,...

    Pomeranz, Ricardo; de Azevedo, Abaete
    (9962900)

    Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any...

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  • The Four Pillars Of Profit-Driven Marketing:...

    Moeller,Leslie; Landry,Edward
    (9962879)

    Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now...

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  • Winning Sales Letters--From Prospect To Close

    Allora,Ralph
    (9961560)

    First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You...

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  • Personality Not Included - Why Companies Lose...

    Bhargava,Rohit
    (9962253)

    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality...

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  • Open-Question Selling: Unlock Your Customer's...

    Gee,Val; Gee,Jeff
    (9962712)

    Build stronger relationships with customers through the OPEN Questioning technique By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships...

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  • The Essential Sales Management Handbook -...

    Gschwandtner,Gerhard
    (9962701)

    At last: a comprehensive sales manager's reference tool for building management and leadership skills. From hiring new talent to forming a broad, cohesive strategy for the team's future, The Essential Sales Management Handbook has it all, featuring:...

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  • Small Data - The Tiny Clues That Uncover Huge...

    Lindstrom,Martin
    (9960654)

    Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into...

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  • Beyond Success: Building A Personal,...

    Ottinger,Randy
    (9961868)

    You've worked hard to achieve financial success, and now you want to leave a legacy. You want to know how others like you have made a positive impact with their time and assets. You want to safeguard your money, help others, and do the best for your...

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  • Feed The Startup Beast: A 7-Step Guide To Big...

    Williams,Drew; Verney,Jonathan
    (9962641)

    The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and...

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  • Perfect Phrases For Sales And Marketing Copy...

    Callen,Barry
    (9961876)

    The Right Phrase for Every Situation...Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for...

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