Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8

Administração de Vendas e Marketing

Refinar por
412 produtos
  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • How Google Works

    Rosenberg,Jonathan; Schmidt, Eric
    (9270543)

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all...

    sob encomenda
  • Chaos Monkeys Intl - Obscene Fortune And...

    Garcia Martinez, Antonio
    (9411012)

    Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this chaos monkey to test online services robustness their ability to survive random failure and...

    sob encomenda
  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Marketing 3.0

    Kotler, Philip; KOTLER , PHILIP
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

    sob encomenda
  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

    sob encomenda
  • Brand Sense

    Kotler, Philip; Lindstrom, Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

    sob encomenda
  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • Everybody Writes - Your Go-To Guide To...

    Handley, Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

    sob encomenda
  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

  • If You're Not First, You're Last Sales...

    Cardone, Grant
    (3046354)

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

    sob encomenda
  • HBR's 10 Must Reads

    ; Harvard Business Review
    (9846054)

    We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant ideas driving business today. Discover new ideas and sample the work from our vast cabinet of...

    pré-venda
  • The Anatomy of Buzz Revisited - Real-life...

    Rosen, Emanuel
    (2604171)

    How do people decide which car to buy, which book to read, or which movie to see?Buzz.But what exactly do you do to get buzz going? Among this book's many insights: * Most buzz is positive. There are concrete ways to get more of it* New opportunities...

    sob encomenda
  • Trade Mindfully - Achieve Your Optimum...

    Dayton, Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

    sob encomenda
  • Making Ads Pay - Timeless Tips for...

    Caples, John
    (9606208)

    Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures,...

    sob encomenda
  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

    sob encomenda
  • Contagious - Why Things Catch On

    Berger, Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

    sob encomenda
  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • You Should Test That - Conversion...

    Goward, Chris
    (9206824)

    Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines,...

    sob encomenda
  • Principles Of Marketing

    Kotler,Philip; Armstrong, Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Killer Facebook Ads - Master Cutting-Edge...

    Weintraub, Marty
    (9207040)

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you...

    sob encomenda
  • Marketing Research - 9th Edition

    (4894831)

    This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more...

  • Inbound Marketing, Revised And Updated...

    Halligan, Brian; Shah, Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

    sob encomenda
  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

    sob encomenda
  • Invisible Influence - The Hidden Forces That...

    Berger, Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

    sob encomenda
  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

    sob encomenda
  • Advanced Google Adwords 3Rd Edition

    Geddes, Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

    sob encomenda
  • Purple Cow

    Godin, Seth
    (4404319)

    Purple Cow

    sob encomenda
  • Empreendedorismo e Inovação

    Sarkar, Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

    sob encomenda
  • X The Experience When Business Meets Design

    Solis, Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

    sob encomenda
  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

    sob encomenda
  • Buzz Marketing

    Hughes, Mark
    (2630788)

    Buzz Marketing

  • From Impossible To Inevitable - How...

    Ross, Aaron; Lemkin, Jason
    (9417515)

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

    sob encomenda
  • Blue Ocean Strategy

    Kim, W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

    sob encomenda
  • Clausewitz On Strategy: Inspiration And...

    Ghyczy,Tiha Von; Clausewitz, Carl Von; Ghyczy,Tiha Von; Oetinger,Bolko Von; Bassford,Christopher
    (660714)

    Clausewitz On Strategy: Inspiration And Insight From a Master Strategist

    sob encomenda
  • Applied Corporate Finance 4Th Edition

    Damodaran,Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

    sob encomenda
  • Zig Ziglar's Secrets of Closing the Sale

    Ziglar,Zig
    (470966)

    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

    sob encomenda
  • Measure What Matters - Online Tools For...

    Paine, Katie D; Delahaye Paine, Katie
    (9235906)

    In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are 'fuzzy and intangible,' they can be measured and managed-with powerful...

    sob encomenda
  • Perfect Pitch - The Art Of Selling Ideas And...

    STEEL
    (1553338)

    A professional pitching coach for one of the world s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don ts...

    sob encomenda
  • Brand & Branding

    MONSA
    (2849879)

    Brand & Branding

    sob encomenda
  • Hegarty On Advertising

    Hegarty,John
    (3540431)

    Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi...

    sob encomenda
  • Brandwashed - Tricks Companies Use To...

    Lindstrom,Martin
    (3714178)

    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

    sob encomenda
Busca por