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670 produtos
  • Hbr's 10 Must Reads 2019 - The Definitive...

    Review,Harvard Business
    (10223005)

    We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the work from our vast cabinet...

    pré-venda
  • Spin Selling

    Rackham, Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • Unshakeable - Your Financial Freedom Playbook

    Robbins, Tony
    (10221785)

    After interviewing fifty of the world's greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and...

    pré-venda
  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Everybody Writes - Your Go-To Guide To...

    Handley,Ann
    (9396523)

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • Market Driven Strategy - Processes For...

    Day,George S
    (9327230)

    Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be 'market- driven.' Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for...

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  • Invisible Influence - The Hidden Forces That...

    (10279685)

    Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business...

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  • Way Of The Wolf - Straight Line Selling:...

    Belfort,Jordan
    (10221703)

    Jordan Belfort--immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street--reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Supply Chain Strategies - Demand Driven And...

    (10277194)

    Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and...

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  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Success Habits - Proven Principles For...

    (10257712)

    Never-before-published wisdom from famed self-help author Napoleon Hill Napoleon Hill, the legendary author of the classic best seller Think and Grow Rich, has been immortalized for his contributions to the self-help genre. In this...

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • O Poder do Pensamento na Vida e nos Negócios

    Atkinson, William Walker; William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Effective e Mail Marketing

    Chaffey
    (1073219)

    Effective e Mail Marketing

  • Marketing 3.0

    Kotler, Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The Robert Collier Letter Book

    (10275486)

    First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or...

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  • Customer Experience Management - A...

    Schmitt,Bernd H.
    (869578)

    In 'Customer Experience Management,' renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book 'Experiential Marketing' by introducing a new and visionary approach to marketing called customer experience management...

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  • La Revolución Del Sentido - El Poder Del...

    Kofman, Fred; Hoffman,Reid
    (10221461)

    El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. ¿Qué tienen en común la ansiedad con la creación de la eficiencia organizacional? ¡Mucho! Un libro que combina lo práctico con lo...

    pré-venda
  • How To Be Happy At Work - The Power Of...

    Mckee,Annie
    (10240104)

    Life's too short to be unhappy at work'I'm working harder than I ever have, and I don't know if it's worth it anymore.' If you're a manager or leader, these words have probably run through your mind. So many of us are feeling fed up, burned out, and...

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  • Buyology How Everything We Belive About

    Lindstrom,Martin
    (2665909)

    Buyology How Everything We Belive About

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  • Creating Signature Stories - Strategic...

    Aaker,David
    (9965980)

    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to...

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  • Killer Facebook Ads - Master Cutting-Edge...

    Weintraub,Marty
    (9207040)

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you...

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  • Value-Added Selling, Fourth Edition: How To...

    Reilly,Paul; Reilly,Tom
    (10221273)

    The global, go-to guide that started the Value Selling Revolution--now updated for today's market'Value' is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the...

    pré-venda
  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

    sob encomenda
  • Marketing Aesthetics

    Simonson,Alex; Schmitt,Bernd H
    (9327046)

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a...

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  • Vendedor Pit Bull, El

    LUPPA ,LUIS PAULO
    (1516767)

    Vendedor Pit Bull, El

  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

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  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb
    (9235030)

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

    sob encomenda
  • Applied Corporate Finance 4Th Edition

    Damodaran, Aswath; Damodaran, Aswath
    (9239893)

    Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, have delivered the newest edition of 'Applied Corporate Finance.' This readable text provides the practical advice...

    sob encomenda
  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Purple Cow

    Godin,Seth; Godin,Seth
    (4404319)

    Purple Cow

  • Empreendedorismo e Inovação

    Sarkar,Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

    sob encomenda
  • For Dummies - Influencer Marketing For...

    Sammis,Kristy; Lincoln,Cat; Pomponi,Stefania; Ng,Jenny; Rodriguez,Edita Gassmann; Zhou,Judy
    (9401844)

    The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing...

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