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609 produtos
  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Spin Selling


    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • The ABCs Of Success - The Essential...


    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Contagious - Why Things Catch On


    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.

    Retail: The Art And Science the Fundamentals of Retail Buying

  • Marketing 3.0


    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

  • Brand Sense

    Kotler,Philip; Lindstrom,Martin

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Advanced Google Adwords 3Rd Edition


    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Marketing Management - 13ª Ed. 2009


    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Radio And The Printed Page - An Introduction...

    Lazarsfeld, Paul F

    Excerpt from Radio and the Printed Page: An Introduction to the Study of Radio and Its Role in the Communication of Ideas IN the fall of 1937 the Rockefeller Foundation allocated a grant to Princeton University with the assignment of study ing the...

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  • Marketing The Muskmelon (Classic Reprint)


    Excerpt from Marketing the Muskmelon While various types of muskmelon may be disposed of upon a local market, there are certain types which are recognized as stan'd ards in the large city markets; and it is seldom wise to attempt to force upon a...

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  • Automated Transfer Of Information From Paper...

    Gupta, Amar

    Excerpt from Automated Transfer of Information From Paper Documents to Computer-Accessible Media In most organizations, the bulk of the information is maintained on paper. Paper based documents are unfortunately difficult to maintain and to update,...

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  • Radio Listening In America - The People Look...


    Excerpt from Radio Listening in America: The People Look at Radio Again During the last war, Frank Stanton conceived the idea of a periodic survey of the public's attitudes toward radio. Although much was known about specific listening habits, he...

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  • Promotional Marketing - Second Edition

    Mullin, Roddy

    This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made. This...

  • O Pequeno Livro Vermelho de Respostas Sobre...


    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Purple Cow


    Purple Cow

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  • Invisible Influence - The Hidden Forces That...


    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Inbound Marketing For Dummies

    Miller,Scott Anderson

    Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you...

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  • Social Media Marketing - An Hour A Day 2nd...


    Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and...

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  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • The Hero And The Outlaw

    Pearson,Carol S.; Mark,Margaret

    A brand s meaning how it resonates in the public heart and mind is a company s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by...

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  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

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  • Socialnomics: How Social Media Transforms the...


    Socialnomics: How Social Media Transforms the Way We Live And do Business

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  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Borrowing Brilliance: The Six Steps To...

    Murray,David Kord

    Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else....

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  • The Harvard Business Review Leader's Handbook...


    Put aside all the hypey new frameworks, the listicles, the '10 best things you need' to succeed as a leader today. The critical leadership practices--the ones that will allow a leader to make the biggest impact over time--are already well...

  • Personal Finance


    For courses in introductory personal finance. A blueprint for securing your financial future Personal Finance: Turning Money into Wealth empowers students to successfully make and carry out a plan for their financial future. By introducing...

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  • Strategic Inventories And The Excess...

    Rotemberg, Julio J

    Excerpt from Strategic Inventories and the Excess Volatility of Production The first difference is that inventories can only be used to discipline for a short period of time. Nonetheless this may be important if the oligopoly can sustain only little...

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  • Loose Leaf For M: Marketing


    Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on...

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  • Cold Calling Techniques (That Really Work!),...


    The updated edition of the bestselling sales guide from sales training expert Stephan Schiffman, with new information on closing the deal in today's modern sales environment. You may have heard that cold calling has...well...gone cold. But that...

  • A Booklet Of Designs - Will Bradley's Art...


    Excerpt from A Booklet of Designs: Will Bradley's Art Service for Advertisers Above prices are for electrotypes, size as shown.131 East 23rd Street New York. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic...

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  • Working Paper And The Control Of Interfaces...

    Farrell, Joseph

    Excerpt from Working Paper and the Control of Interfaces Compatibility is an essential aspect of conduct and performance in many industries, most notably the information industries. Telecommunications would be unworkable without compatibility, and as...

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  • New Product Strategy In Small High Technology...

    Meyer, Marc H

    Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts...

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  • The Support Of Value Co-Creation

    Osmani, Adris

    Project Report from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business...

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  • Planned Industrial Publicity - A Practical...

    Black, George

    Excerpt from Planned Industrial Publicity: A Practical Guide for the Industrial Publicist Does industrial publicity thumb a free ride a ride paid for by industrial advertisers? Those who serve industry spend many, many millions of dollars annually to...

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  • HBR Guide For Women At Work (HBR Guide...


    As a woman, you may not be reaching the levels of leadership you desire. Despite the many efforts by organizations and managers alike, unconscious bias and assumptions are still working against you. How can you plan a career as an aspiring leader if...

  • Integrated Marketing Communication - Creative...


    Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

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  • Integrated Marketing Communication - Creative...


    Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

    sob encomenda
  • The Mary Kay Way - Timeless Principles From...


    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

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