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583 produtos
  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
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    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The ABCs Of Success - The Essential...

    Proctor, Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • The Infographic Guide To Personal Finance - A...

    Cagan,Michele
    (9973672)

    This illustrated beginner's guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order. Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Blue Ocean Strategy

    Kim,W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave
    (9938452)

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

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  • Emotion & Reason In Consumer Behavior

    CHAUDHURI
    (1147129)

    Emotion & Reason In Consumer Behavior

  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • La Fortuna En Tus Manos - Cambia Tu Vida...

    Kessel,Brent
    (9961342)

    En estos tiempos de crisis, puedes lograr seguridad economica y paz mental? claro que si!Que nos revelan las mas recientes corrientes financieras y las antiguas lecciones espirituales acerca de la libertad financiera? El destacado asesor financiero...

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  • The Salesman Who Doesn't Sell - A Marketing...

    Greenberg,Brian
    (9965990)

    The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales--all with less work for entrepreneurs. A successful...

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  • Financial Planning Demystified

    Lim,Paul
    (9962172)

    Plan for a bright financial future Planning for your kids' college tuition and your own retirement is a lot more difficult today than it was for your parents. Self-directed retirement accounts like 401(k)s and IRAs as well as tax-deferred college...

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  • Hedge Funds Demystified - A Self-Teaching...

    Frush,Scott
    (9961675)

    Find out how to hedge your bets and PROFIT big from HEDGE FUNDSHearing a lot about hedge funds lately but feel like you're in the weeds when it comes to understanding how they work? Learn all about these highly profitable and largely unregulated...

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  • El Dinero Que Hay En Ti! - Descubre Tu...

    Stav,Julie
    (9961187)

    En El Dinero que Hay en Ti! la destacada experta Julie Stav te ensena a descubrir tu verdadera personalidad financiera, y te muestra como usar tus sentimientos, tus temores y tu autoestima para lograr una vida de riqueza monetaria y...

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  • The Essential Sales Management Handbook -...

    Gschwandtner,Gerhard
    (9962701)

    At last: a comprehensive sales manager's reference tool for building management and leadership skills. From hiring new talent to forming a broad, cohesive strategy for the team's future, The Essential Sales Management Handbook has it all, featuring:...

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  • Customer Obsession: How To Acquire, Retain,...

    Pomeranz, Ricardo; de Azevedo, Abaete
    (9962900)

    Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any...

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  • Crush Price Objections: Sales Tactics For...

    Reilly,Tom
    (9961999)

    Hold the line on price in every transaction-- from the leading expert on Value-Added Selling! These days it seems like we're always in a buyer's market. But even at a time when the word value is used interchangeably with cheap and the Internet is a...

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  • Power Of Positive Selling: 30 Surefire...

    Schiffman,Stephan
    (9962618)

    Think like America's #1 sales trainer--and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides...

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  • Compleat Gde Day Trading Sto

    Bernstein,Jake
    (9961485)

    Day trading is Wall Street's hottest trend and, in The Compleat Guide to Day Trading Stocks, famed futures trader and author Jake Bernstein turns his attention, knowledge, and experience to the exciting world of stock trading. Bernstein covers timing...

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  • The Psychology Of Wealth - Understanding Your...

    Richards,Charles
    (9962061)

    The New York Times and Wall Street Journal bestseller! 'The Psychology of Wealth is a pertinent and comprehensive overview of the skills and mindset necessary for success. Prosperity can be achieved by anyone, and Dr. Richards shows the way.'--Donald...

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  • Karma Queens, Geek Gods, And Innerpreneurs -...

    Zellnik,Joe; Rentel,Ron
    (9962687)

    What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global...

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  • Selling In A New Market Space: Getting...

    Snyder,Tom; BURNS,BRIAN
    (9961483)

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...

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  • How You Do... What You Do: Create Service...

    Livingston,Bob
    (9962247)

    Between the challenges of escalating competition, well-informed clients, and dismal customer service, today's marketplace is becoming more and more crowded. The result is that your clients have more influence and choices than ever before. If you or...

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  • Selling Results!: The Innovative System For...

    Stinnett,Bill
    (9962264)

    'We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same...We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every...

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  • The Motley Fool Million Dollar Portfolio -...

    Gardner,Tom; Gardner,David
    (9961626)

    'Motley Fool makes investing fun again.'--BetterInvesting MagazineThe mission of Motley Fool--the multimedia financial education company cofounded in 1993 by brothers David and Tom Gardner--is to 'educate, amuse, and enrich.' Their valuable,...

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  • 501 Killer Marketing Tactics To Increase...

    Feltenstein,Tom
    (9961846)

    Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies,...

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  • Wikibrands - Reinventing Your Company In A...

    Tapscott,Don; Moffitt,Sean; Dover,Mike
    (9961927)

    REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics 'A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative...

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  • The Malign Hand Of The Markets: The Insidious...

    Staddon,John
    (9962007)

    WHAT'S THE MATTER WITH WALL STREET? And How Do We Fix It? Even after the global financial meltdown of 2008, economists have clung to Adam Smith's 'Invisible Hand' theory of an always selfregulating market that benefits private and public interests...

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  • Get Noticed... Get Referrals: Build Your...

    Lublin,Jill
    (9961711)

    A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to...

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  • Beyond Success: Building A Personal,...

    Ottinger,Randy
    (9961868)

    You've worked hard to achieve financial success, and now you want to leave a legacy. You want to know how others like you have made a positive impact with their time and assets. You want to safeguard your money, help others, and do the best for your...

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