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626 produtos
  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Spin Selling


    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Marketing 3.0


    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • The Undermining Of Beliefs In The Autonomy...


    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • The ABCs Of Success - The Essential...


    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Invisible Influence - The Hidden Forces That...


    Invisible Influence - The Hidden Forces That Shape Behavior

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  • The Mary Kay Way - Timeless Principles From...


    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Zig Ziglar's Secrets of Closing the Sale


    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

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  • Strategic Consistency, Synergy And Business...


    Excerpt from Strategic Consistency, Synergy and Business Performance The research presented in this paper 1) Operationalizes a type of strategic consistency at the business level, 2) compares the effect of strategic consistency on business unit...

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  • A Behavioral Analysis Of Learning Curve...


    Excerpt from A Behavioral Analysis of Learning Curve Strategy In this paper we show that relaxing the assumptions of instantaneous market clearing and perfect foresight leads, in a variety of plausible circumstances, to competitive dynamics...

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  • Money Confidence - Really Smart Financial...


    You can rule your finances, or your finances can rule you--what women need to know. The loss of a spouse or partner is traumatic and having to deal with money issues can be challenging. To rebuild your life, you need to get a grip on your finances as...

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  • Supplier Competition, Uncertainty And Make Or...


    Excerpt from Supplier Competition, Uncertainty and Make or Buy Decisions Organizations are frequently confronted with the decision to make or buy a good or service. Both prescriptive frameworks for managers (culliton, 1942; Gambino, 1980) and...

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  • Advertizing, Budgeting And Geographic...

    Urban, Glen L

    Excerpt from Advertizing, Budgeting and Geographic Allocation When an organization views its market as a group of heterogeneous geographic segments, the problem of determining how much to spend on advertising becomes a problem of simultaneously...

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  • Purple Cow


    Purple Cow

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  • Brandwashed - Tricks Companies Use To...


    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

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  • HBR's 10 Must Reads*

    ; Harvard Business Review

    We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant ideas driving business today. Discover new ideas and sample the work from our vast cabinet of...

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  • Marketing Management - 13ª Ed. 2009


    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Advanced Google Adwords 3Rd Edition


    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Infographics The Power Of Visual Storytelling

    Lankow,Jason; Crooks,Ross; Ritchie,Josh

    Transform your marketing efforts through the power of visual contentIn today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data...

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  • Social TV - How Marketers Can Reach and...

    Proulx,Mike; Shepatin,Stacey

    The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful 'backchannel,' fueling the...

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  • Buzz Marketing


    Buzz Marketing

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  • Chaos Monkeys Intl - Obscene Fortune And...

    Garcia Martinez,Antonio

    Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this chaos monkey to test online services robustness their ability to survive random failure and...

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  • Contagious - Why Things Catch On


    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Advertising For People Who Don't Like...

    ; KesselsKramer

    This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human,...

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  • Marketing Entry Strategy Formulation - A...


    Excerpt from Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach Notes: Includes time from completion of testing phase to the beginning of launch. Opportunity identification is an activity assumed to...

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  • Network Position And Cognition - January 1983...


    Excerpt from Network Position and Cognition: January 1983 A central issue in administrative theory is the relationship between organization and individual cognition (simon, 1976, p. Cognitive processes shape decisions (newell and Simon, 1972; Neisser...

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  • Assessing Competition In The Market For...

    Ruback, Richard S

    Excerpt from Assessing Competition in the Market for Corporate Acquisitions Economists are concerned about competition in the corporate acquisition market for at least three reasons. First, perfect competition in the market for corporate acquisitions...

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  • An On-Line Technique For Estimating And...

    Urban, Glen L

    Excerpt from An on-Line Technique for Estimating and Analyzing Complex Models This paper was written for presentation at the american marketing association educators conference, Dec. 27 29, 1967, Washington D.C. About the Publisher Forgotten Books...

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  • The Design And Analysis Of A Distributed...

    Green, Andrew

    Excerpt from The Design and Analysis of a Distributed Processing System The design of a distributed operating system based on a small set of synchronous message passing primitives, send-receive-reply, is explored. A description of how the unix?...

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  • To Link Or Not To Link? Empirical Guidance To...

    Gray, Susan H

    Excerpt from To Link or Not to Link? Empirical Guidance to the Design of Nonlinear Text Systems Weyer found that students learned elementary features of the system quickly, but the more elaborate features were seldom used. Although students preferred...

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  • Theories Of Decision Making - An Annotated...

    Andersen, Deborah Lines

    Excerpt from Theories of Decision Making: An Annotated Bibliography Bibliography, Supplement, 1958 - 1963. Cornell University: Graduate School of Business and Public Administration, 1964, p. Iii. About the Publisher Forgotten Books publishes hundreds...

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  • Advertising And Market Structure (Classic...


    Excerpt from Advertising and Market Structure Despite the complexity of firms' marketing policies and consumers' purchase decisions, industrial economists have generally limited their attention to two of the variables involved: price and media...

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  • Research On Strategic Groups - Progress And...

    Thomas, Howard

    Excerpt from Research on Strategic Groups: Progress and Prognosis Strategic management is a rapidly developing area of research within the management discipline. Much of it is defined and understood in terms of a general paradigm set out in Schendel...

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  • Product Planning Decision (Classic Reprint)

    Urban, Glen L

    Excerpt from Product Planning Decision The role of new products in the continuing growth and profitability of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional...

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  • Product Interdependency In New Product...

    Urban, Glen L

    Excerpt from Product Interdependency in New Product Decisions In actual business practice two basic errors may be made regarding the place of interdependency in decisions. In some situations inter actions are neglected and in others they are...

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  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

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