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583 produtos
  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • The ABCs Of Success - The Essential...

    Proctor, Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

  • La Fortuna En Tus Manos - Cambia Tu Vida...

    Kessel,Brent
    (9961342)

    En estos tiempos de crisis, puedes lograr seguridad economica y paz mental? claro que si!Que nos revelan las mas recientes corrientes financieras y las antiguas lecciones espirituales acerca de la libertad financiera? El destacado asesor financiero...

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  • The Salesman Who Doesn't Sell - A Marketing...

    Greenberg,Brian
    (9965990)

    The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales--all with less work for entrepreneurs. A successful...

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  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • Voice Of The Customer - Capture And Analysis

    Yang,Kai
    (9961640)

    Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers...

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  • Fizz: Harness The Power Of Word Of Mouth...

    Wright,Ted
    (9961631)

    DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN 'Word of mouth marketing has always existed. We've just found a better and more efficient way to do it.' -- Ted Wright It may not be the oldest profession, but word of mouth is the...

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  • The 21-Day Financial Fast - Your Path To...

    Singletary,Michelle
    (9963080)

    Financial Peace and Freedom in 21 DaysIn The 21-Day Financial Fast, award-winning writer and The Washington Post columnist Michelle Singletary proposes a field-tested financial challenge. For twenty-one days, participants will put away their credit...

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  • 30-Minute Social Media Marketing:...

    Gunelius,Susan
    (9962028)

    BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for...

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  • Get Noticed... Get Referrals: Build Your...

    Lublin,Jill
    (9961711)

    A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to...

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  • The Newsdealer, Vol. 2 - April 1, 1891...

    AUTHOR,UNKNOWN
    (9965892)

    Excerpt from The Newsdealer, Vol. 2: April 1, 1891 IT is worth always remembering that the Detective Library is the only ten-cent series allowing a clear profit of forty per cent. About the Publisher Forgotten Books publishes hundreds of thousands of...

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  • The Ten Trillion Dollar Gamble - The Coming...

    Koesterich,Russ
    (9961918)

    Your Survival Guide to the Next Financial Storm 'Many commentators rant about budget deficits and the country's moral failings. Russ Koesterich calmly and objectively describes our downward economic spiral over the next 20 years and recommends the...

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  • Monster Stocks - How They Set Up, Run Up, Top...

    Boik,John
    (9961904)

    Everything you need to know to get in on the ground floor of the next Google! Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to consistently spot...

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  • Personality Not Included - Why Companies Lose...

    Bhargava,Rohit
    (9962253)

    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality...

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  • Power Of Positive Selling: 30 Surefire...

    Schiffman,Stephan
    (9962618)

    Think like America's #1 sales trainer--and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides...

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  • Make A Fortune Promoting Other People's Stuff...

    Gardner,Rosalind
    (9961557)

    'It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.' -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business!...

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  • Offshore Investments That Safeguard Your...

    Nolan,Erika; Crouch,Shannon
    (9961720)

    Moving your money offshore is a highly effective and surprisingly affordable strategy for you and your wealth. Until now, though, a huge barrier has stood between you and the world's best asset protection and investment opportunities-a lack of...

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  • Brainscripts For Sales Success - 21 Hidden...

    Whitman,Drew Eric
    (9962653)

    The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach...

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  • The Art Of Asset Allocation - Principles And...

    Darst,David
    (9961910)

    The fully revised classic on employing asset allocation techniques to grow real wealth A global leader and preeminent expert in asset allocation, David Darst delivers his masterwork on the topic. In a fully updated and expanded second edition of The...

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  • Repositioning

    Trout
    (9961797)

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is...

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  • The Psychology Of Wealth - Understanding Your...

    Richards,Charles
    (9962061)

    The New York Times and Wall Street Journal bestseller! 'The Psychology of Wealth is a pertinent and comprehensive overview of the skills and mindset necessary for success. Prosperity can be achieved by anyone, and Dr. Richards shows the way.'--Donald...

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  • Compleat Gde Day Trading Sto

    Bernstein,Jake
    (9961485)

    Day trading is Wall Street's hottest trend and, in The Compleat Guide to Day Trading Stocks, famed futures trader and author Jake Bernstein turns his attention, knowledge, and experience to the exciting world of stock trading. Bernstein covers timing...

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  • The Essential Sales Management Handbook -...

    Gschwandtner,Gerhard
    (9962701)

    At last: a comprehensive sales manager's reference tool for building management and leadership skills. From hiring new talent to forming a broad, cohesive strategy for the team's future, The Essential Sales Management Handbook has it all, featuring:...

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  • Retirement GPS: How To Navigate Your Way To A...

    Katsman,Aaron
    (9961600)

    The secret to ensuring financial peace of mind in retirement? INTERNATIONAL INVESTING Building a solid retirement portfolio while ignoring the global economy is simply not a reality anymore. While still strong, the U.S. economy is no longer the only...

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  • Selling In A New Market Space: Getting...

    Snyder,Tom; BURNS,BRIAN
    (9961483)

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...

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  • Ht Gv Fin Advice To Women

    Kingsbury
    (9962830)

    YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS 'How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively. A great addition to any financial...

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  • Hedge Funds Demystified - A Self-Teaching...

    Frush,Scott
    (9961675)

    Find out how to hedge your bets and PROFIT big from HEDGE FUNDSHearing a lot about hedge funds lately but feel like you're in the weeds when it comes to understanding how they work? Learn all about these highly profitable and largely unregulated...

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  • Creating Signature Stories - Strategic...

    Aaker,David
    (9965980)

    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to...

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  • Retirement Planning For The Utterly Confused

    Petillo,Paul
    (9961747)

    Create a retirement plan that works for you Social security, IRAs, and 401(k)s are just the tip of the iceberg when it comes to planning for retirement. And as people are living longer, it's more vital than ever to come up with a long-term investment...

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  • Safe Money In Tough Times: Everything You...

    Pond,Jonathan
    (9962561)

    The 'perfect storm' of global economic disaster is now hitting every area of personal finance. Retirement accounts, retiree nest eggs, home prices, and just about everything else of value are being swept away in the chaos. You can either passively...

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