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403 produtos
  • Inbound Marketing, Revised And Updated...

    Halligan, Brian; Shah, Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

  • Inbound Marketing For Dummies

    Miller, Scott Anderson
    (9401843)

    Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you...

  • Contagious - Why Things Catch On

    Berger, Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Purple Cow

    Godin, Seth
    (4404319)

    Purple Cow

  • Marketing Management - 14th Edition

    Kotler, Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

  • How Google Works

    Rosenberg,Jonathan; Schmidt, Eric
    (9270543)

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all...

  • Spin Selling

    Rackham, Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Trade Mindfully - Achieve Your Optimum...

    Dayton, Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

  • Empreendedorismo e Inovação

    Sarkar, Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

  • Chaos Monkeys Intl - Obscene Fortune And...

    Garcia Martinez, Antonio
    (9411012)

    Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this chaos monkey to test online services robustness their ability to survive random failure and...

  • Marketing 3.0

    KOTLER ,PHILIP
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

  • Brand Sense

    Kotler, Philip; Lindstrom, Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

  • Some Theory Of Sampling

    Demming, William Edwards
    (9730388)

    Analysis of the problems, theory, and design of sampling techniques for social scientists, industrial managers, and others who find statistics increasingly important in their work. Only college algebra assumed. Illustrated with dozens of actual...

  • Network Marketing For Dummies

    Ziglar,Zig; Hayes,John P.
    (641397)

    Network marketing has helped people all over the world achieve financial independence--and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump...

  • Financial Planning Competency Handbook 2nd...

    Cfp,Board
    (9235273)

    The official guide for exam success and career excellence 'Financial Planning Competency Handbook, Second Edition' is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...

  • Zig Ziglar's Secrets of Closing the Sale

    Ziglar,Zig
    (470966)

    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Never Be Closing - How To Sell Better Without...

    Dunne,Tim; Hurson, Tim
    (9345679)

    Speaker and consultant Tim Hurson presents 12 techniques that benefit both the seller and the client Never Be Closing expands on the principles of Tim Hurson's first book, Think Better, to teach salespeople how to improve their strategy and sell...

  • Effective e Mail Marketing

    Chaffey
    (1073219)

    Effective e Mail Marketing

  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

  • Invisible Influence - The Hidden Forces That...

    Berger, Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer, Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • Advanced Google Adwords 3Rd Edition

    Geddes, Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • The Persuaders The Hidden Industry That Wants...

    Garvey, James
    (9319014)

    The Persuaders The Hidden Industry That Wants To Change Your Mind

  • Blue Ocean Strategy

    Kim, W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

  • Connected Crm Implementing A Data-Driven,...

    Williams,David
    (9235948)

    Praise for 'Connected CRM' 'Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use...

  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Brand & Branding

    MONSA
    (2849879)

    Brand & Branding

  • Consumer Behavior

    Schiffman, Leon G.; Kanuk, Leslie Lazar
    (1153673)

    Consumer Behavior

  • The J Curve

    Bremmer,Bylan
    (1853120)

    An international expert presents an analysis of why and how nations make business decisions while demonstrating how the U.S. can best act in its own interests, revealing how the examples of Saddam Hussein and Fidel Castro can inform us about North...

  • If You're Not First, You're Last Sales...

    Cardone, Grant
    (3046354)

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

  • Infographics The Power Of Visual Storytelling

    Lankow, Jason; Crooks, Ross; Ritchie, Josh
    (9238961)

    Transform your marketing efforts through the power of visual contentIn today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data...

  • Brandwashed - Tricks Companies Use To...

    Lindstrom, Martin
    (3714178)

    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

  • Hegarty On Advertising

    Hegarty,John
    (3540431)

    Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi...

  • Killer Facebook Ads - Master Cutting-Edge...

    Weintraub, Marty
    (9207040)

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you...

  • Hidden In Plain Sight - How To Create...

    Chipchase,Jan; Steinhardt,Simon
    (9337146)

    * Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your...

  • Judge This Ted Books

    Kidd,Chip
    (9334211)

    A fun, playful look at the importance of first impressions in design and in life from acclaimed book designer Chip Kidd. First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we...

  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

  • Perfect Pitch - The Art Of Selling Ideas And...

    STEEL
    (1553338)

    A professional pitching coach for one of the world s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don ts...

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