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Administração de Vendas e Marketing

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454 produtos
  • Principles Of Marketing

    Kotler,Philip; Armstrong, Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • How Google Works

    Rosenberg,Jonathan; Schmidt, Eric
    (9270543)

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all...

  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • The Retail Revolution: How Wal-mart Created a...

    Lichtenstein,Nelson
    (2665172)

    The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world’s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology,...

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  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

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  • Advanced Google Adwords 3Rd Edition

    Geddes, Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

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  • Marketing 3.0

    Kotler, Philip; KOTLER , PHILIP
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Inbound Marketing, Revised And Updated...

    Halligan, Brian; Shah, Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

  • Blue Ocean Strategy

    Kim, W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Financial Services Marketing - An...

    Ennew, Christine
    (9939063)

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with...

    sob encomenda
  • Microtrends Squared - The New Small Forces...

    Penn, Mark
    (9940327)

    Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics. Mark Penn has boldly argued that the future is not shaped by society's broad, general forces but by...

    pré-venda
  • Investing In Your 20s And 30s For Dummies

    Tyson, Eric
    (9939937)

    Start investing in your future now! In order to build a retirement portfolio that is capable of covering expenses in your golden years, it's necessary to start saving while you're young. Many individuals realize the importance of investing early in...

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  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

    pré-venda
  • Brand Management - Co-Creating Meaningful...

    Beverland, Michael
    (9940303)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    pré-venda
  • Your Score - An Insider's Secrets To...

    Davenport,Anthony
    (9940924)

    The most comprehensive insider's look at what every consumer needs to know about their credit score--and most importantly, how to fix itIf you, like so many millions of Americans, are terrified by the daily headlines regarding Equifax and identity...

    pré-venda
  • Brand Management - Co-Creating Meaningful...

    Beverland, Michael
    (9940302)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    pré-venda
  • Real Artists Don't Starve - Timeless...

    Goins,Jeff
    (9940936)

    Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace. Now in trade paper.For centuries,...

    pré-venda
  • Strategic Marketing Planning

    Gilligan, Colin
    (9939082)

    Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its...

    pré-venda
  • Credit Repair Kit For Dummies, 4th Edition

    Bucci, Steve
    (9938943)

    Manage and repair your credit Credit card debt is the third largest source of household indebtedness. Credit Repair Kit For Dummies gives you the tools you need to repair your credit. This new edition covers: major changes with the Consumer Financial...

    sob encomenda
  • Financial Services Marketing - An...

    Ennew, Christine
    (9939055)

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with...

    sob encomenda
  • Personal Finance In Your 20s And 30s For...

    Tyson, Eric
    (9939936)

    Create a solid pathway for financial success Millennials often confront greater difficulties--including economic uncertainty and student debt--than those who came before them. This new financial responsibility can be intimidating, and many people are...

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  • Parejas Felices, Cuentas En Orden - 5 Pasos...

    King,Elaine
    (9940542)

    Un plan estratregico que ayuda a la parejas a fortalecer su relacion por medio de una administracion financiera inteligente y planificada.Vivir en pareja es un paso muy importante en la vida de todo ser humano, es suficientemente misterioso...

    sob encomenda
  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • From Impossible To Inevitable - How...

    Ross, Aaron; Lemkin, Jason
    (9417515)

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

    sob encomenda
  • Purple Cow

    Godin, Seth
    (4404319)

    Purple Cow

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  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

    sob encomenda
  • Management Tips - From Harvard Business...

    Review, Harvard Business
    (9934433)

    As a manager, you're shouldering more and more responsibilities--from maximizing your team's performance to increasing your company's market share to building profitable customer relationships. On top of all that, you need to orchestrate your own...

    sob encomenda
  • 8 Steps To High Performance - Focus On What...

    Effron, Marc
    (9934429)

    'Do not try to change yourself,' argues Peter Drucker in Managing Oneself. 'You are unlikely to succeed. But work hard to improve the way you perform.' This book takes that advice to heart and uses evidence-based methods to show how to act on it.8...

    pré-venda
  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

    sob encomenda
  • Trade Mindfully - Achieve Your Optimum...

    Dayton, Gary
    (9238924)

    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

    sob encomenda
  • HBR's 10 Must Reads 2018 - The Definitive...

    Review, Harvard Business
    (9934439)

    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today....

    sob encomenda
  • Authentic Leadership (HBR Emotional...

    Review, Harvard Business
    (9933015)

    What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority?This book explains the role of authenticity in emotionally intelligent leadership. You'll learn how to discover your...

    sob encomenda
  • The Truth About Your Future - The Money Guide...

    Edelman, Ric
    (9932933)

    The instant New York Times bestseller from legendary investment guru Ric Edelman, who presents a prescient personal finance guide on how technology and science will reshape the way we save, invest, and plan for the future. In The Truth About Your...

    pré-venda
  • Marketing Research - A Concise Introduction

    Kolb,Bonita
    (9934411)

    This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a balanced mix of qualitative and quantitative methods,...

    pré-venda
  • Influence And Persuasion (HBR Emotional...

    Review, Harvard Business
    (9932015)

    Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both...

    sob encomenda
  • HBR Guides To Being An Effective Manager...

    Review, Harvard Business
    (9934437)

    Master the most critical professional skills with this five-volume set that covers topics from personal effectiveness to leading others. This specially priced collection includes books from the HBR Guide series on the topics of Getting the Right Work...

    sob encomenda
  • Sales Promotion By Mail, How To Sell And How...

    AUTHOR,UNKNOWN
    (9934595)

    Excerpt from Sales Promotion by Mail, How to Sell and How to Advertise: A Hand-Book of Business Building, With Numerous Illustrative Diagrams During the past few years, experience has shown that the sale of practically every known commodity may be...

    sob encomenda
  • Marketing Graffiti - The Writing On The Wall

    Saren, Michael
    (9933878)

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing...

    sob encomenda
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