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Administração de Vendas e Marketing

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626 produtos
  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Spin Selling


    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Perfect Pitch - The Art Of Selling Ideas And...


    A professional pitching coach for one of the world s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don ts...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

  • Marketing 3.0


    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The Undermining Of Beliefs In The Autonomy...


    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very...

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  • Contagious - Why Things Catch On


    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • The Mary Kay Way - Timeless Principles From...


    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Purple Cow


    Purple Cow

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  • Invisible Influence - The Hidden Forces That...


    Invisible Influence - The Hidden Forces That Shape Behavior

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  • O Pequeno Livro Vermelho de Respostas Sobre...


    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Everybody Writes - Your Go-To Guide To...


    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...

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  • Brandwashed - Tricks Companies Use To...


    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Empreendedorismo e Inovação


    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

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  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • The ABCs Of Success - The Essential...


    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Connected Crm Implementing A Data-Driven,...


    Praise for 'Connected CRM' 'Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use...

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  • Grocery Revolution

    Kahn,Barbara E; McAlister,Leigh

    This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

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  • Fanatical Prospecting - The Ultimate Guide To...

    Blount, Jeb

    Ditch the failed sales tactics, fill your pipeline, and crush your number'Fanatical Prospecting' gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...

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  • Advertising For People Who Don't Like...

    ; KesselsKramer

    This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human,...

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  • Global Marketing Management

    Helsen,Kristiaan; Kotabe,Masaaki (Mike)

    Get the Global Edge in Marketing 'The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of...

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  • Selling Through Someone Else - How To Use...

    Heald,Michael; Wollan,Robert; Jain,Naveen

    Experience the growth multiplier effect through transforming the distribution and sales networkSelling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process....

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  • Advanced Google Adwords 3Rd Edition


    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Marketing Management - 13ª Ed. 2009


    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Assessing Competition In The Market For...

    Ruback, Richard S

    Excerpt from Assessing Competition in the Market for Corporate Acquisitions Economists are concerned about competition in the corporate acquisition market for at least three reasons. First, perfect competition in the market for corporate acquisitions...

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  • Supplier Competition, Uncertainty And Make Or...


    Excerpt from Supplier Competition, Uncertainty and Make or Buy Decisions Organizations are frequently confronted with the decision to make or buy a good or service. Both prescriptive frameworks for managers (culliton, 1942; Gambino, 1980) and...

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  • Money Confidence - Really Smart Financial...


    You can rule your finances, or your finances can rule you--what women need to know. The loss of a spouse or partner is traumatic and having to deal with money issues can be challenging. To rebuild your life, you need to get a grip on your finances as...

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  • A Behavioral Analysis Of Learning Curve...


    Excerpt from A Behavioral Analysis of Learning Curve Strategy In this paper we show that relaxing the assumptions of instantaneous market clearing and perfect foresight leads, in a variety of plausible circumstances, to competitive dynamics...

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  • Strategic Consistency, Synergy And Business...


    Excerpt from Strategic Consistency, Synergy and Business Performance The research presented in this paper 1) Operationalizes a type of strategic consistency at the business level, 2) compares the effect of strategic consistency on business unit...

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  • Advertizing, Budgeting And Geographic...

    Urban, Glen L

    Excerpt from Advertizing, Budgeting and Geographic Allocation When an organization views its market as a group of heterogeneous geographic segments, the problem of determining how much to spend on advertising becomes a problem of simultaneously...

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  • Zig Ziglar's Secrets of Closing the Sale


    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

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  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

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  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

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  • O Mundo das Marcas - The Economist

    Vários Autores

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • If You're Not First, You're Last Sales...


    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

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  • From Impossible To Inevitable - How...

    Ross,Aaron; Lemkin,Jason

    mpossible Goals, Inevitable SuccessesWhy are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size...

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • Trade Mindfully - Achieve Your Optimum...


    Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management...

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  • Inbound Marketing For Dummies

    Miller,Scott Anderson

    Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you...

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