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581 produtos
  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • The Infographic Guide To Personal Finance - A...

    Cagan,Michele
    (9973672)

    This illustrated beginner's guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order. Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all...

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  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • Million Dollar Referrals - The Secrets To...

    Weiss,Alan
    (9962617)

    Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level,...

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  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H
    (9233402)

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Brandwashed - Tricks Companies Use To...

    Lindstrom,Martin
    (3714178)

    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

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  • Blue Ocean Strategy

    Kim,W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Customer Experience Management - A...

    Schmitt,Bernd H.
    (869578)

    In 'Customer Experience Management,' renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book 'Experiential Marketing' by introducing a new and visionary approach to marketing called customer experience management...

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  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Small Data - The Tiny Clues That Uncover Huge...

    Lindstrom,Martin
    (9960654)

    Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into...

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  • La Fortuna En Tus Manos - Cambia Tu Vida...

    Kessel,Brent
    (9961342)

    En estos tiempos de crisis, puedes lograr seguridad economica y paz mental? claro que si!Que nos revelan las mas recientes corrientes financieras y las antiguas lecciones espirituales acerca de la libertad financiera? El destacado asesor financiero...

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  • The Salesman Who Doesn't Sell - A Marketing...

    Greenberg,Brian
    (9965990)

    The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales--all with less work for entrepreneurs. A successful...

    pré-venda
  • Retirement GPS: How To Navigate Your Way To A...

    Katsman,Aaron
    (9961600)

    The secret to ensuring financial peace of mind in retirement? INTERNATIONAL INVESTING Building a solid retirement portfolio while ignoring the global economy is simply not a reality anymore. While still strong, the U.S. economy is no longer the only...

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  • Power Of Positive Selling: 30 Surefire...

    Schiffman,Stephan
    (9962618)

    Think like America's #1 sales trainer--and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides...

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  • Influencing Powerful People: Engage And...

    Schlimm, Dirk
    (9962932)

    Influence the Influencers in Your Life 'I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given...

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  • Clash Of The Financial Pundi

    Brown
    (9961901)

    HOW TO SEPARATE THE NEWS FROM THE NOISE: WHAT EVERY INVESTOR NEEDS TO KNOW There is no shortage of financial advice these days. From cocky cable pundits to nattering news columnists to off-grid online bloggers, there are more so-called experts than...

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  • Beyond Referrals - How To Use The Perpetual...

    Cates,Bill
    (9961804)

    More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are...

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  • Monster Stocks - How They Set Up, Run Up, Top...

    Boik,John
    (9961904)

    Everything you need to know to get in on the ground floor of the next Google! Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to consistently spot...

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  • The Manager's Book Of Decencies - How Small...

    Harrison,Steve
    (9962200)

    There is a philosophy of doing business that goes beyond the transfer of goods and services. It calls for a transfer of values known as of small decencies. This book shows the way. Steve Harrison, longtime management and corporate culture innovator,...

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  • Creating Signature Stories - Strategic...

    Aaker,David
    (9965980)

    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to...

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  • Personality Not Included - Why Companies Lose...

    Bhargava,Rohit
    (9962253)

    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality...

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  • The Motley Fool Million Dollar Portfolio -...

    Gardner,Tom; Gardner,David
    (9961626)

    'Motley Fool makes investing fun again.'--BetterInvesting MagazineThe mission of Motley Fool--the multimedia financial education company cofounded in 1993 by brothers David and Tom Gardner--is to 'educate, amuse, and enrich.' Their valuable,...

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  • Escaping The Price-Driven Sale - How World...

    Snyder,Tom; Kearns,Kevin
    (9961653)

    From the creators of SPIN Selling(R)--a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your...

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  • Customer Obsession: How To Acquire, Retain,...

    Pomeranz, Ricardo; de Azevedo, Abaete
    (9962900)

    Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any...

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  • Stock Market Rules: The 50 Most Widely Held...

    Sheimo,Michael
    (9962699)

    50 RULES FOR BEATING THE STREET IN ANY MARKET CONDITIONS The go-to stock-investing guide for more than a decade, Stock Market Rules gives you the knowledge and clarity you need to invest like the wizards of Wall Street. This proven guide reveals the...

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