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609 produtos
  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Strategic Inventories And The Excess...

    Rotemberg, Julio J
    (10093724)

    Excerpt from Strategic Inventories and the Excess Volatility of Production The first difference is that inventories can only be used to discipline for a short period of time. Nonetheless this may be important if the oligopoly can sustain only little...

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  • The Support Of Value Co-Creation

    Osmani, Adris
    (10086443)

    Project Report from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business...

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  • New Product Strategy In Small High Technology...

    Meyer, Marc H
    (10094835)

    Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts...

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  • Marketing The Muskmelon (Classic Reprint)

    (10103679)

    Excerpt from Marketing the Muskmelon While various types of muskmelon may be disposed of upon a local market, there are certain types which are recognized as stan'd ards in the large city markets; and it is seldom wise to attempt to force upon a...

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  • Integrated Marketing Communication - Creative...

    Blakeman,Robyn
    (10086271)

    Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

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  • Planned Industrial Publicity - A Practical...

    Black, George
    (10086871)

    Excerpt from Planned Industrial Publicity: A Practical Guide for the Industrial Publicist Does industrial publicity thumb a free ride a ride paid for by industrial advertisers? Those who serve industry spend many, many millions of dollars annually to...

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  • Integrated Marketing Communication - Creative...

    Blakeman,Robyn
    (10086196)

    Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

    sob encomenda
  • Loose Leaf For M: Marketing

    (10085583)

    Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on...

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  • Automated Transfer Of Information From Paper...

    Gupta, Amar
    (10103747)

    Excerpt from Automated Transfer of Information From Paper Documents to Computer-Accessible Media In most organizations, the bulk of the information is maintained on paper. Paper based documents are unfortunately difficult to maintain and to update,...

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  • Radio Listening In America - The People Look...

    (10102613)

    Excerpt from Radio Listening in America: The People Look at Radio Again During the last war, Frank Stanton conceived the idea of a periodic survey of the public's attitudes toward radio. Although much was known about specific listening habits, he...

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  • The Harvard Business Review Leader's Handbook...

    (10086370)

    Put aside all the hypey new frameworks, the listicles, the '10 best things you need' to succeed as a leader today. The critical leadership practices--the ones that will allow a leader to make the biggest impact over time--are already well...

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  • Working Paper And The Control Of Interfaces...

    Farrell, Joseph
    (10092783)

    Excerpt from Working Paper and the Control of Interfaces Compatibility is an essential aspect of conduct and performance in many industries, most notably the information industries. Telecommunications would be unworkable without compatibility, and as...

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  • HBR Guide For Women At Work (HBR Guide...

    (10086332)

    As a woman, you may not be reaching the levels of leadership you desire. Despite the many efforts by organizations and managers alike, unconscious bias and assumptions are still working against you. How can you plan a career as an aspiring leader if...

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  • Personal Finance

    (10084751)

    For courses in introductory personal finance. A blueprint for securing your financial future Personal Finance: Turning Money into Wealth empowers students to successfully make and carry out a plan for their financial future. By introducing...

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  • Promotional Marketing - Second Edition

    Mullin, Roddy
    (10104232)

    This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made. This...

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  • A Booklet Of Designs - Will Bradley's Art...

    BRADLEY, WILL
    (10096775)

    Excerpt from A Booklet of Designs: Will Bradley's Art Service for Advertisers Above prices are for electrotypes, size as shown.131 East 23rd Street New York. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic...

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  • Cold Calling Techniques (That Really Work!),...

    (10086166)

    The updated edition of the bestselling sales guide from sales training expert Stephan Schiffman, with new information on closing the deal in today's modern sales environment. You may have heard that cold calling has...well...gone cold. But that...

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  • Radio And The Printed Page - An Introduction...

    Lazarsfeld, Paul F
    (10102623)

    Excerpt from Radio and the Printed Page: An Introduction to the Study of Radio and Its Role in the Communication of Ideas IN the fall of 1937 the Rockefeller Foundation allocated a grant to Princeton University with the assignment of study ing the...

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  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H
    (9233402)

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Perfect Pitch - The Art Of Selling Ideas And...

    STEEL
    (1553338)

    A professional pitching coach for one of the world s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don ts...

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  • The Trend Following Bible - How Professional...

    Abraham,Andrew
    (9236538)

    A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and...

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  • Ginger Cubes (Classic Reprint)

    Morley,Christopher
    (10080791)

    Excerpt from Ginger Cubes In our last conference, just before you were taken ill, you tried with your usual energy and bullheaded vitality to persuade me to say a word about the Ginger Cubes at the Paperhangers Convention. You made a great deal of...

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  • Printing For Profit (Classic Reprint)

    Francis,Charles
    (10081192)

    Excerpt from Printing for Profit In these days this would be called the psychological side of printing, but to me it was simply plain common sense. Good paper, clear type, neat arrangement, sharp impression and full count are only details lead ing to...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Inbound Marketing, Revised And Updated...

    Halligan,Brian; Shah,Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • The Total Money Makeover Workbook: Classic...

    Ramsey, Dave
    (9938452)

    Nationally syndicated radio host and money man Dave Ramsey offers a practical and inspiring action plan to help you get in the best financial shape of your life.A simple, straight-forward game plan for completely making over your money...

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  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Zig Ziglar's Secrets of Closing the Sale

    Ziglar,Zig
    (470966)

    The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

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  • #Askgaryvee One Entrepreneur's Take On...

    Vaynerchuk, Gary
    (9337856)

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know and more about navigating the new world.Gary...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

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