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583 produtos
  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • The ABCs Of Success - The Essential...

    Proctor, Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

  • The Salesman Who Doesn't Sell - A Marketing...

    Greenberg,Brian
    (9965990)

    The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales--all with less work for entrepreneurs. A successful...

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  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • La Fortuna En Tus Manos - Cambia Tu Vida...

    Kessel,Brent
    (9961342)

    En estos tiempos de crisis, puedes lograr seguridad economica y paz mental? claro que si!Que nos revelan las mas recientes corrientes financieras y las antiguas lecciones espirituales acerca de la libertad financiera? El destacado asesor financiero...

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  • Monster Stocks - How They Set Up, Run Up, Top...

    Boik,John
    (9961904)

    Everything you need to know to get in on the ground floor of the next Google! Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to consistently spot...

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  • The Ultimate Sales Training Workshop - A...

    Gschwandtner,Gerhard
    (9962199)

    One hour: that's all the reading time you'll need to master one of the 15 essential sales topics outlined in The Ultimate Sales Training Workshop. Just pick your subject, then read the hands-on guide for that chapter and additional reading materials...

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  • Perfect Phrases For Sales And Marketing Copy...

    Callen,Barry
    (9961876)

    The Right Phrase for Every Situation...Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for...

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  • The Psychology Of Wealth - Understanding Your...

    Richards,Charles
    (9962061)

    The New York Times and Wall Street Journal bestseller! 'The Psychology of Wealth is a pertinent and comprehensive overview of the skills and mindset necessary for success. Prosperity can be achieved by anyone, and Dr. Richards shows the way.'--Donald...

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  • Small Data - The Tiny Clues That Uncover Huge...

    Lindstrom,Martin
    (9960654)

    Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into...

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  • The Power Of Real-Time Social Media Marketing...

    Thompson, Teri; Macy, Beverly
    (9962666)

    Today's Hottest Trends for On-the-Spot Marketing! 'A must read for media and marketers.' -Alan Cohen, CEO, OMD USA 'What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via...

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  • Million Dollar Referrals - The Secrets To...

    Weiss,Alan
    (9962617)

    Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level,...

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  • The CustomerCentric Selling Field Guide To...

    Walker,Gary
    (9962041)

    The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you're...

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  • The Next Evolution Of Marketing - Connect...

    Gilbreath,Bob
    (9961877)

    THE NEW LAW OF MARKETING 'The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob's book delivers.' Jim Stengel, former Global Marketing Officer, Procter & Gamble 'Some timeless truths restored for modern...

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  • The Motley Fool Million Dollar Portfolio -...

    Gardner,Tom; Gardner,David
    (9961626)

    'Motley Fool makes investing fun again.'--BetterInvesting MagazineThe mission of Motley Fool--the multimedia financial education company cofounded in 1993 by brothers David and Tom Gardner--is to 'educate, amuse, and enrich.' Their valuable,...

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  • Make A Fortune Promoting Other People's Stuff...

    Gardner,Rosalind
    (9961557)

    'It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.' -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business!...

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  • Winning Sales Letters--From Prospect To Close

    Allora,Ralph
    (9961560)

    First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You...

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  • Safe Money In Tough Times: Everything You...

    Pond,Jonathan
    (9962561)

    The 'perfect storm' of global economic disaster is now hitting every area of personal finance. Retirement accounts, retiree nest eggs, home prices, and just about everything else of value are being swept away in the chaos. You can either passively...

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  • Don't Keep Me A Secret: Proven Tactics To Get...

    Cates,Bill
    (9961421)

    Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 'Referral Guru' reveals...

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  • Brainscripts For Sales Success - 21 Hidden...

    Whitman,Drew Eric
    (9962653)

    The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach...

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  • Open-Question Selling: Unlock Your Customer's...

    Gee,Val; Gee,Jeff
    (9962712)

    Build stronger relationships with customers through the OPEN Questioning technique By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships...

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  • Fizz: Harness The Power Of Word Of Mouth...

    Wright,Ted
    (9961631)

    DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN 'Word of mouth marketing has always existed. We've just found a better and more efficient way to do it.' -- Ted Wright It may not be the oldest profession, but word of mouth is the...

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  • Selling In A New Market Space: Getting...

    Snyder,Tom; BURNS,BRIAN
    (9961483)

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...

    sob encomenda
  • The Manager's Book Of Decencies - How Small...

    Harrison,Steve
    (9962200)

    There is a philosophy of doing business that goes beyond the transfer of goods and services. It calls for a transfer of values known as of small decencies. This book shows the way. Steve Harrison, longtime management and corporate culture innovator,...

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  • Selling Results!: The Innovative System For...

    Stinnett,Bill
    (9962264)

    'We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same...We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every...

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  • Retirement GPS: How To Navigate Your Way To A...

    Katsman,Aaron
    (9961600)

    The secret to ensuring financial peace of mind in retirement? INTERNATIONAL INVESTING Building a solid retirement portfolio while ignoring the global economy is simply not a reality anymore. While still strong, the U.S. economy is no longer the only...

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  • Financial Planning Demystified

    Lim,Paul
    (9962172)

    Plan for a bright financial future Planning for your kids' college tuition and your own retirement is a lot more difficult today than it was for your parents. Self-directed retirement accounts like 401(k)s and IRAs as well as tax-deferred college...

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  • Financial Fitness Forever

    MERRIMAN
    (9961851)

    What kind of shape is your portfolio in? The financial fallout of recent years was a game changer for anyone and everyone preparing to retire in the near future. In order to build and maintain a solid portfolio in today's roller-coaster investing...

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  • Ht Gv Fin Advice To Women

    Kingsbury
    (9962830)

    YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS 'How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively. A great addition to any financial...

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  • Etf Strategies And Tactics - Hedge Your...

    Rosenberg,Laurence; Hyman,Andrew; Weintraub,Neal
    (9962227)

    In just a decade, the exchange-traded funds (ETFs) market has grown from one billion dollars to more than half-a-trillion dollars. While previous books have provided introductions to and listings of ETFs, ETF Strategies and Tactics offers practical...

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