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  • Aaker,david a
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5 produtos
  • Brand Asset Management - Driving Profitable...

    Davis,Scott M.; Aaker, David A.; Aaker, David A.

    'Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.' Phil Kotler, S. C....

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  • Developing Business Strategies 6Th Edition

    Aaker,David A.

    'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.'-- Robert L. Joss, Dean of the Graduate School of Business,...

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  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Strategic Market Management 10Th Edition

    Aaker,David A

    Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. 'Strategic Market Management, 10th Edition'...

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  • Brand Leadership - Building Assets In An...

    Joachimsthaler,Erich; Aaker,David A

    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as 'the dean of the brand-equity movement,' Aaker now prepares...

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