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  • Day,george s
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  • Wharton On Dynamic Competitive Strategy

    Day,George S.; Gunther,Robert E.; Reibstein,David J.; Gunther, Robert E.
    (256575)

    WHARTON on DYNAMIC COMPETITIVE STRATEGY'A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and...

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  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S
    (9236545)

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Market Driven Strategy - Processes For...

    Day,George S
    (9327230)

    Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be 'market- driven.' Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for...

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  • The Market Driven Organization -...

    Day,George S
    (9327303)

    For forty years managers have been exhorted to 'stay close to the customer and ahead of the competition.' And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many...

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