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25 produtos
  • Misbehaving

    Thaler, Richard H

    From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural...

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  • Skin In The Game - Hidden Asymmetries In...


    From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibilityWhy should we never listen to people who explain rather than do?...

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  • Nudge - Improving Decisions About Health,...

    Thaler,Richard H.

    Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.We are...

  • The Undoing Project - A Friendship That...

    Lewis, Michael; Michael Lewis

    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of...

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  • Purple Cow - Transform Your Business By Being...

    Godin, Seth; Godin, Seth

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to...

  • The Four - Or, How To Build A Trillion Dollar...

    Galloway, Scott

    Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy, and consumer behaviour. How did these four become so...

  • Small Giants


    Small Giants

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  • Blink

    Malcolm Gladwell

    Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our...

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  • Outliers: The Story of Success


    'You will never again think as you did before about [success] ... This book deserves the gold star that adorns its front cover' - A.C. Grayling, The Times 'Gladwell deploys a wealth of fascinating data and information to illustrate his thesis ......

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  • The Road To Character

    Brooks, David; Brooks,David

    We live in a Big Me culture: universities and businesses alike reward goal-oriented superstars and those who self-promote are most likely to thrive. But what does this say about us?David Brooks argues that our hunger for wealth and status is eroding...

  • The Personal Mba - A World-class Business...


    Are you tempted to go to business school? Save your money and read The Personal MBA instead.This bestselling book gives you everything you to transform your business and your career.An MBA at a top business school is an enormous investment in time...

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  • Tapdancing To Work

    Loomis, Carol

    When the author first mentioned a little known Omaha hedge fund manager in a 1966 'Fortune' article, she didn't dream that Warren Buffett would one day be considered world's greatest investor - nor that she and Buffett would quickly become close...

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  • The Four - The Hidden Dna Of Amazon, Apple,...

    Galloway, Scott

    For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental...

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  • What The Dog Saw

    Gladwell, Malcolm; Gladwell,Malcolm

    What The Dog Saw

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  • Leadership And Self-deception - Getting Out...

    Institute,Arbinger; Arbinger Institute

    Through a series of entertaining stories, this astonishing book will show you how most of us are not fulfilling our potential - in our personal lives and at work - because of 'self-deception'. It will show you how to escape your box of self-deception...

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  • The Grid - The Decision-Making Tool For Every...

    Watkinson, Matt

    This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service...

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  • The Art of War - Col. Penguin Great Ideas

    Sun Tzu

    Offering ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent, this bestselling 2000-year-old military manual is still worshipped by soldiers on the battlefield and managers in the boardroom as the ultimate...

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  • Wtf? - What's The Future And Why It's Up To...

    O'Reilly, Tim

    Tim O’Reilly’s genius is to identify and explain emerging technologies with world shaking potential – the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data. ‘The man who can really can make a whole...

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  • From Edison To Ipod Protect Your Ideas And...


    Helps readers learn how intellectual property works, how to develop strategies to protect their ideas in the UK market and find out how to get an idea out of their head into action.

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  • Idea Man - A Memoir By The Co-founder Of...


    What's it like to start a revolution?How do you build the biggest tech company in the world?And why do you walk away from it all?Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then...

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  • What They Teach You At Harvard Business...

    Philip Delves Broughton

    What They Teach You At Harvard Business School

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  • Free Prize Inside - The Next Big Marketing...

    Godin, Seth; Godin,Seth

    Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.In his new book, Seth Godin shows how you can make...

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  • The Wal Mart Effect


    Takes us into the heart of the biggest company on earth, ever, to show how the 'Wal-Mart effect' shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. The author asks: how did a shop manage to...

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  • Small Is the New Big


    Small Is the New Big

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  • Microtrends - The Small Forces Changing the...

    Penn,Mark J.; Zalesne,Kinney

    Microtrends - The Small Forces Changing the World

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