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9 produtos
  • Economics - An A-Z Guide

    Bishop,Matthew; Bishop,Matthew
    (9271045)

    Economics is all around us, essential to every aspect of our lives. But just how much does the average person understand about what Economics is for, how it underpins crucial decisions taken every day and how it continues to evolve?Step forward the...

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  • Growing A Business

    Johnson, Stephen
    (9271042)

    Business growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs...

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  • The Economist - Economics 4Th Edition

    Davies,Richard
    (9271044)

    The world of economics is changing. Years of turmoil in the global economy mean that nothing will ever be quite the same again. This is the starting point and theme of this radically revised Economist books classic. Richard Davies takes us on a...

  • Frugal Innovation

    Radjou, Navi; Sharma,Jaideep
    (9271034)

    Winner of the CMI Management Book of the Year Award 2016Winner of the CMI Innovation and Entrepreneurship Book of the Year Award 2016With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality...

  • The Economist Guide To Intellectual Property

    Johnson, Stephen
    (9271040)

    IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising...

  • The Economist Style Guide

    Economist,The
    (9271030)

    Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and...

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  • The Economist - Business Strategy 3Rd Edition

    Kourdi,Jeremy
    (9271038)

    The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated...

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  • The Great Disruption

    Wooldridge, Adrian
    (9271093)

    Based around a compilation of his popular Schumpeter columns, Adrian Wooldridge takes a look at the forces that are disrupting today's fast-moving business world.The disruption has many causes: the internet's rapid spread; the challenge from emerging...

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  • The Economist Guide To Organisation Design...

    Stanford, Naomi
    (9271033)

    Thousands of established businesses fail every year because of the way they are organised, or re-organised. Business survival can depend not only on whether its structures and reporting lines meet the needs of the market, but also whether they can...

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