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5 produtos
  • Marketing: An Introduction

    Kotler, Philip; Armstrong,Gary
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    Marketing: An Introduction

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    Deresky
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    Kotler, Philip; Kotler
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    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Organizational Theory, Design, And Change 6Ed...

    Jones,Gareth R.
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    Organizational Theory, Design, And Change 6Ed 6 2010

  • Services Marketing - 7Th Edition

    Lovelock,Christopher; Wirtz,Jochen
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    For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum...

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