Kotler, Philip; Armstrong,Gary(2859746)
Marketing: An Introduction
Kotler, Philip; Kotler(2654873)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...
Organizational Theory, Design, And Change 6Ed 6 2010
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum...