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136 produtos
  • Secrets of the Millionaire Mind - Brochura

    Eker, T. Harv; Eker,T. Harv

    'Secrets of the Millionaire Mind' reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in...

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  • Predictably Irrational, Revised And Expanded...


    Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our...

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  • When To Rob A Bank

    Levitt, Steven D.

    In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics....

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  • What's Mine Is Yours

    Botsman, Rachel; Rogers, Roo

    WHAT S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate...

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  • Management - Revised Ed.


    The book that defined the field of management: now completely revised and updated for the first time in the three decades since its initial publication. There are very few writers of whom one can say they invented an entire field of study: Peter F....

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  • Dear Chairman - Boardroom Battles And The...

    Gramm,Jefferson; Gramm,Jeff

    A sharp and illuminating history of one of capitalism s longest running tensions the conflicts of interest among public company directors, managers, and shareholders told through entertaining case studies and original letters from some of our most...

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  • Change By Design


    Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business.

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  • Alibaba - The House That Jack Ma Built


    An engrossing, insider s account of how a teacher built one of the world s most valuable companies rivaling Walmart & Amazon and forever reshaped the global economy.In just a decade and half Jack Ma, a man from modest beginnings who started out as an...

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  • Winning

    Welch, Jack



    Winning is destined to become the bible of business for generations to come. It clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job. Welch's objective is to speak to people at...

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  • The Essential Drucker


    Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and...

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  • Blood, Sweat, And Pixels - The Triumphant,...

    Jason Schreier

    NATIONAL BESTSELLERDeveloping video games--hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless...

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  • Chaos Monkeys

    Garcia Martinez, Antonio

    Instant New York Times Bestseller “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”— Andrew Ross Sorkin, New York...

  • Competing Against Luck

    Christensen, Clayton M.; Dillon, Karen; Hall, Taddy

    Wherever Chelsea Handler travels, one thing is certain: she always ends up in the land of the ridiculous. Now, in this uproarious collection, she sneaks her sharp wit through airport security and delivers her most absurd and hilarious stories ever....

  • The Confidence Code - The Science And Art Of...

    Kay, Katty; Shipman, Claire

    Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidence and learning how to achieve it for women of all...

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  • Building A Storybrand - Clarify Your Message...


    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a...

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  • The Intel Trinity

    Malone, Michael S.

    Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation the essential company of the digital age told through the lives of the three most important figures in the company’s...

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  • The Intelligent Investor

    Graham,Benjamin; Mcgowan,Bill (NRT)

    The classic bestseller by Benjamin Graham, perhaps the greatest investment advisor of the Twentieth Century, The Intelligent Investor has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin...

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  • Focus - The Hidden Driver Of Excellence


    A chapter in Goleman's multi-million-copy best seller Emotional Intelligence prompted editors at the Harvard Business Review to ask Goleman for a separate piece that became the most requested reprint in the review's history and is the inspiration for...

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  • The New Market Wizards

    Schwager,Jack D.

    In this sequel to the bestselling Market Wizards, Schwager taps into the minds of today's top financial wizards and reveals the secrets of their astonishing success. 'Provides unique insight into the arcane world of currency trading as well as other...

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  • Predictably Irrational


    Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the...

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  • Weaving The Web


    Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally profitted from his invention...

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  • The Achievement Habit - Stop Wishing, Start...

    Roth, Bernard

    The cofounder of the Stanford D. School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It´s a muscle, and once you learn how to flex it, you´ll be able to meet life´s...

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  • Me, Inc. - Build An Army Of One, Unleash Your...


    The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive--KISS's Gene Simmons--shares his manifesto for business success.KISS did not become one of the most successful rock bands in...

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  • The Origin Of Brands

    Ries, Al; Ries, Laura; Ries, Al

    An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors...

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  • The End Of Fashion

    Agins, Teri

    It's no longer elite French designers, but mainstream consumers who are dictating fashion trends, contends the author, a senior writer at the 'Wall Street Journal'. Agins traces the history of the fashion business and relates it to the cultural...

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  • The Ten-day Mba 4th Ed.

    Silbiger,Steven A.

    Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and...

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  • The Little Big Things

    Peters, Thomas J.

    'It is [Tom] Peters as consultant, writer, columnist, seminar lecturer, and stage performer whose energy, style, influence, and ideas have [most] shaped new management thinking. Movers and Shakers: The 100 Most Influential Figures in Modern...

  • Snakes In Suits

    Hare,Robert D.; Babiak,Paul

    Snakes in Suits is a compelling, frightening, and scientifically sound look at exactly how psychopaths work in the corporate environment: what kind of companies attract them, how they negotiate the hiring process, and how they function day by day....

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  • "Yes" Or "No"


    'Yes' or 'No,' from the #1 New York Times bestselling author Spencer Johnson, presents a brilliant and practical system anyone can use to make better decisions, soon and often -- both at work and in personal life. The 'Yes' or 'No' System lets...

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  • Love And Profit

    Autry,James A.

    As reported in Business Week and on the Bill Moyers series, The Power of the Word, this is the long-awaited management primer, in poetry and prose, by James Autry. It might be the first truly honest and humane management book ever published.

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  • Good To Great - CD Audio Integral

    Collins,James C.

    Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that...

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  • 1% Windfall, The


    “This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” —...

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  • Digital Gold - Bitcoin And The Inside Story...

    Popper, Nathaniel

    New York Times Book Review Editor's ChoiceSHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEARA New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are...

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  • Creative Intelligence - Harnessing The Power...

    Nussbaum, Bruce

    The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism. The world is quickly changing in ways we find hard to comprehend. Conventional...

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  • Developing The Leader Within You 2.0

    Maxwell,John C

    In this thoroughly revised and updated 25th-anniversary edition of his now-classic work, John C. Maxwell reveals how to develop the vision, value, influence, and motivation required of successful leaders.Twenty-five years ago, John Maxwell published...

  • Louder Than Words - Take Your Career From...

    Navarro,Joe; Poynter,Toni Sciarra

    Louder Than Words - Take Your Career From Average To Exceptional With The Hidden Power Of Nonverbal Intelligence

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  • Accidental Empires

    Cringely,Robert X.

    Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that...

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  • Reengineering The Corporation

    Champy,James; Hammer,Michael; Hammer, Michael

    The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical...

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  • Inside The Tornado

    Moore,Geoffrey A.

    Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first...

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  • Business Brilliant - Surprising Lessons From...

    Schiff, Lewis

    In “Business Brilliant”, Lewis Schiff combines compelling storytelling with ground-breaking research to show the rest of us what America’s self-made rich already know: It’s synergy, not serendipity that produces success. He explodes common myths...

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  • 100 Simple Secrets Of Successful People

    Niven, David

    What are the keys to success? Scientists have studied the traits, beliefs, and practices of successful people in all walks of life. But the answers they find wind up in stuffy academic journals aimed at other scientists. The 100 Simple Secrets of...

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  • Direct From Dell

    Fredman,Catherine; Dell,Michael

    At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he...

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  • Big Book Of Small Business - You Don't Have...

    Gegax,Tom; Bolsta,Phil

    'The Big Book of Small Business' provides more than 60 bite-size chapter lessons in every aspect of growing a business, from building a business plan to finding capital to writing a mission statement to hiring staff to creating systems for continuous...

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  • The HP Way

    Packard,David; Lewis,Karen; Kirby, David

    In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed...

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