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72 produtos
  • Nudge - Improving Decisions About Health,...

    Thaler,Richard H.
    (2636156)

    Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.We are...

  • Purple Cow - Transform Your Business By Being...

    Godin, Seth; Godin, Seth
    (4853474)

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to...

  • The Undoing Project - A Friendship That...

    Lewis, Michael; Michael Lewis
    (9914575)

    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of...

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  • Misbehaving

    Thaler, Richard H
    (9348889)

    From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural...

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  • Total Supply Chain Management

    Basu
    (2065651)

    'Everything you need to know to support a supply chain excellence initiative ' Total Supply Chain Management shows how to add value to the organisation, whether it is in manufacturing or service sector, through the improved use of resources and...

  • The Four - Or, How To Build A Trillion Dollar...

    Galloway, Scott
    (9739243)

    Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy, and consumer behaviour. How did these four become so...

  • Blink

    Malcolm Gladwell
    (2638958)

    Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our...

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  • Small Giants

    Burlingham,Bo
    (1967128)

    Small Giants

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  • Leadership And Self-deception - Getting Out...

    Institute,Arbinger; Arbinger Institute
    (2603114)

    Through a series of entertaining stories, this astonishing book will show you how most of us are not fulfilling our potential - in our personal lives and at work - because of 'self-deception'. It will show you how to escape your box of self-deception...

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  • The Road To Character

    Brooks, David; Brooks, David; Brooks,David
    (9348884)

    We live in a Big Me culture: universities and businesses alike reward goal-oriented superstars and those who self-promote are most likely to thrive. But what does this say about us?David Brooks argues that our hunger for wealth and status is eroding...

  • The Personal Mba - A World-class Business...

    JOSH KAUFMAN
    (4853546)

    Are you tempted to go to business school? Save your money and read The Personal MBA instead.This bestselling book gives you everything you to transform your business and your career.An MBA at a top business school is an enormous investment in time...

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  • Outliers: The Story of Success

    Gladwell,Malcolm
    (3079215)

    'You will never again think as you did before about [success] ... This book deserves the gold star that adorns its front cover' - A.C. Grayling, The Times 'Gladwell deploys a wealth of fascinating data and information to illustrate his thesis ......

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  • Feminist Fight Club: A Survival Manual For A...

    (10279821)

    This is a call to arms.Are you aged zero to infinity? Finished with the sexist status quo? Ready to kick ass and take names?Welcome to the Feminist Fight Club. You have lifetime membership.Feminist Fight Club provides an arsenal of weapons for...

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  • The Art of War - Col. Penguin Great Ideas

    Sun Tzu; Tzu, Sun
    (2602883)

    Offering ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent, this bestselling 2000-year-old military manual is still worshipped by soldiers on the battlefield and managers in the boardroom as the ultimate...

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  • What The Dog Saw

    Gladwell, Malcolm; Gladwell,Malcolm
    (3370375)

    What The Dog Saw

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  • Idea Man - A Memoir By The Co-founder Of...

    Allen,Paul
    (4853588)

    What's it like to start a revolution?How do you build the biggest tech company in the world?And why do you walk away from it all?Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then...

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  • The Grid - The Decision-Making Tool For Every...

    Watkinson, Matt
    (9893832)

    This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service...

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  • Wtf? - What's The Future And Why It's Up To...

    O'Reilly, Tim
    (9893839)

    Tim O’Reilly’s genius is to identify and explain emerging technologies with world shaking potential – the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data. ‘The man who can really can make a whole...

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  • The Four - The Hidden Dna Of Amazon, Apple,...

    Galloway, Scott
    (9893855)

    For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental...

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  • The Wal Mart Effect

    Fishman,Charles
    (1565566)

    Takes us into the heart of the biggest company on earth, ever, to show how the 'Wal-Mart effect' shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. The author asks: how did a shop manage to...

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  • Small Is the New Big

    Godin,Seth
    (1967136)

    Small Is the New Big

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  • Green Profits - The Manager's Handbook For...

    Cheremisin
    (1636791)

    Green Profits covers two tightly connected topics, environmental management systems (EMS) and pollution prevention (P2), in a single volume. Authored by an environmental engineer and an economist/planner, Green Profits shows how to implement an EMS,...

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  • Mechanical Design - 2nd Edition

    CHILDS
    (1636321)

    This book introduces the subject of total design, and introduces the design and selection of various common mechanical engineering components and machine elements. These provide 'building blocks', with which the engineer can practice his or her...

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  • Skin In The Game - Hidden Asymmetries In...

    (10523769)

    From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibilityWhy should we never listen to people who explain rather than do?...

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  • Gay And Lesbian Tourism

    Guaracino
    (1637050)

    This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for...

  • Computer Weekly Professional - Effective...

    Remenyi,Dan; Remnyi,Dan; Remenyi,D
    (9254388)

    Computer Weekly Professional - Effective Measurement & Management Of It Costs & Benefits

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  • Management Readers - Strategic Information...

    Galliers,Robert D; Baker,Bernadette; Galliers,R D
    (9254508)

    This new title focuses on strategic information management and its repercussions for business and management practice. The authors have made a thorough survey of key information management issues amongst senior executives (both IT and non-IT) in...

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  • Disasters And Public Health

    Clements,Bruce
    (3053782)

    From the San Diego wildfires to multi-drug-resistant strains of bacteria, communities are facing an ever-growing list of potential disasters. Some events, like pandemic flu or anthrax attacks, are public health emergencies first and foremost....

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  • Larder Chef: Food Preparation And...

    "leto,M J; Bode, W K H"
    (3052617)

    Larder Chef: Food Preparation And Presentation

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  • Destination Branding Revised 2nd Edition

    "morgan,Nigel; Pritchard, Annette; Pride, Ro
    (3053900)

    Destination Branding Revised 2nd Edition

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  • Assessing Business Excellence

    "porter,Les; Tanner, Steve"
    (3052704)

    Assessing Business Excellence

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  • Leading Global Projects

    Moran
    (1637061)

    This is a book on leadership in our increasingly global corporate world, specifically involving project management. Authors Moran and Youngdahl bring over 100 years of collective experience and learning to present a clear and straightforward...

  • Managing Difficult Projects

    Costin
    (2580024)

    Managing Difficult Projects

  • Free Prize Inside - The Next Big Marketing...

    Godin, Seth; Godin,Seth
    (4853525)

    Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.In his new book, Seth Godin shows how you can make...

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  • What They Teach You At Harvard Business...

    Philip Delves Broughton
    (8250309)

    What They Teach You At Harvard Business School

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  • Handbook of New Product Development...

    LOCH
    (2065671)

    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.All of the contributorsin the Handbook of New Product Developmentare are well-known and leading...

  • Tourism Impacts, Planning And Management

    MASON
    (2577556)

    Tourism Impacts, Planning and Management is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all...

  • Tapdancing To Work

    Loomis, Carol
    (4852417)

    When the author first mentioned a little known Omaha hedge fund manager in a 1966 'Fortune' article, she didn't dream that Warren Buffett would one day be considered world's greatest investor - nor that she and Buffett would quickly become close...

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  • From Edison To Ipod Protect Your Ideas And...

    Mostert,Natasha
    (2536389)

    Helps readers learn how intellectual property works, how to develop strategies to protect their ideas in the UK market and find out how to get an idea out of their head into action.

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  • Maximizing Profitability with Safety Culture...

    Florczak
    (1636817)

    Cliff Florczak has been an integral part of a number of highly successful zero incidents safety culture development programs. Here, he shares the details of these programs in order to provide others with the necessary information to assess their own...

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  • Microtrends - The Small Forces Changing the...

    Penn,Mark J.; Zalesne,Kinney
    (1982525)

    Microtrends - The Small Forces Changing the World

  • Intro To E-business

    Combe
    (1145949)

    Intro To E-business

  • Resort Destinations

    Prideaux,Bruce
    (3052767)

    Resort Destinations

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  • Technology, Management And Society

    Drucker,Peter; Drucker, Peter
    (3051972)

    Technology, Management And Society

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