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17374 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Design for Services

    (9761465)

    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation,...

  • e-book

    Housing of Animals - Construction and...

    (9764632)

    Animal husbandry plays an increasingly important role throughout the world in the fulfillment of the primary need of mankind: food. The growing demand for food leads to an intensification of the production of livestock and because of the varying...

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    Shattering the Glass Ceiling - How to Break...

    (9762710)

    What good is a breakthrough that leaves you broken?Are you paying too high a price for your professional success? Do you feel undervalued, under compensated and overworked? Does your demanding career and relationship balancing act leave you...

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    Collective Choice and Social Welfare

    (9766839)

    This book is concerned with the study of collective preference, in particular with the relationship between the objectives of social action and the preferences and aspirations of society'apos;s members. Professor Sen'apos;s approach is based on the...

  • e-book

    Human Resource Management in a Hospitality...

    (9758295)

    This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities....

  • e-book

    Compound Interest Functions - Practical...

    (9765263)

    Practical Table Series, No. 8: Compound Interest Functions focuses on compound interest tables that are applied to mathematical problems concerned with loans, annuities, mortgages, leases, and different forms of investment.This book provides the...

  • e-book

    Practical Enterprise Risk Management

    (9768591)

    Practical Enterprise Risk Management provides a comprehensive overview of enterprise risk management, helping you to embed ERM into your organization, reach strategic goals and take more managed risks.

  • e-book

    Economic Growth - International Edition

    Weil, David
    (9754759)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Investing in Credit Hedge Funds

    Putri Pascualy
    (9755807)

    THE DEFINITIVE GUIDE TO CREATING A POWERFUL STRATEGY FOR INVESTMENTS IN CREDIT HEDGE FUNDSFollowing the credit crisis that rocked the global markets, many investors were left with a great sense of unease. However, when faced with historically low...

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    Emerging Countries& World Summary - Emerging...

    Kenneth F. Wilson
    (9756959)

    Volume 3 of the definitive Market Reference to global electronics production and markets, with forecasts to 1997. The countries covered in this volume are China, Egypt, Greece, Mexico, New Zealand, Portugal, Puerto Rico, Saudi Arabia, Turkey and...

  • e-book

    Business Continuity Management System - A...

    (9768602)

    A complete guide to implementing a business continuity management system in line with ISO 22301.

  • e-book

    Fundamentals of Public Relations -...

    (9765250)

    Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an...

  • e-book

    Archives and Societal Provenance - Australian...

    (9767638)

    Records and archival arrangements in Australia are globally relevant because Australia'apos;s indigenous people represent the oldest living culture in the world, and because modern Australia is an ex-colonial society now heavily multicultural in...

  • e-book

    Field Visual Merchandising Strategy

    (9768606)

    Maintain a strong product presentation which sets itself apart from the competition to win the retail war.

  • e-book

    Project Management Absolute Beginner'apos;s...

    (9760131)

    Succeed as a project manager, even if you’ve never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and...

  • e-book

    Migration and Economic Growth in the United...

    (9766169)

    Migration and Economic Growth in the United States: National, Regional, and Metropolitan Perspectives describes the post-World-War-II behavior of selected variables that explains the evolution of urban size and composition in the United States.This...

  • e-book

    The Legal Risk Management Handbook - An...

    (9768637)

    The definitive guide to identifying and managing legal risk for legal, risk and compliance professionals and governance teams.

  • e-book

    Principles of Integrated Marketing...

    (9761744)

    Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity...

  • e-book

    Foreign Direct Investment in Latin America -...

    (9768140)

    Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct investment in the established and emerging markets of...

  • e-book

    Financing the End-to-end Supply Chain - A...

    (9768633)

    Provides a detailed introduction to the emerging field of supply chain finance; demonstrating the importance of the strategic relationship between supply chain and financial communities within an organization.

  • e-book

    Working From Your Core

    (9759974)

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

  • e-book

    Watertight Marketing - Delivering Long-Term...

    (9759895)

    Are you wasting your money on marketing? Most businesses are. They'apos;ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There'apos;s...

  • e-book

    Secrets of Business Value - Where your only...

    (9759898)

    Are you delivering an expert service to your clients? This book is about you, the owner of a service business, and about you returning to your original motivation which drove you to engaging with a business of your own. Freedom, independence and the...

  • e-book

    Corporate Governance Ethics and CSR

    (9768584)

    Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

  • e-book

    Economics - Made Simple

    (9764886)

    Economics: Made Simple, 14th Edition covers all the basic aspects of the economic organization of free-enterprise societies, with special reference to Great Britain'apos;s position in the European Community. The book tackles the production,...

  • e-book

    Leading Change - How Successful Leaders...

    (9768043)

    Organizational change is a key facet of business growth and development, yet so many organizational change efforts ultimately fail. Adopting the approach of a unique 'complex adaptive system', Leading Change not only questions the definition of...

  • e-book

    Strategy-specific Decision Making

    (9762496)

    Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.

  • e-book

    Grain Handling and Storage

    (9764659)

    Here, for the first time, is a single source of ordered, coherent information about the handling and storage of grain, grain derivatives and substitutes. The author has had a lifetime'apos;s experience in this field and the book is the culmination...

  • e-book

    The Native Advertising Advantage

    (9763381)

    An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by...

  • e-book

    Must-Win Battles - How to Win Them, Again and...

    (9760104)

    Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors'...

  • e-book

    Asian Labor in the Wartime Japanese Empire -...

    (9762507)

    During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the...

  • e-book

    Property Futures and Securitisation - the Way...

    (9767228)

    This book provides an analysis of the attempts in both US and UK to chase the 'Holy Grail' of liquid property; the buying and selling of small manageable chunks of property and creating a market like those for shares, gilts and derivatives. This is...

  • e-book

    Fail Fast or Win Big - The Start-Up Plan for...

    Bernard Schroeder
    (9769222)

    Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is...

  • e-book

    Think, Act, and Invest Like Warren Buffett

    (9761676)

    Bedrock investing principles for profiting in today'apos;s shaky marketsIf you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to...

  • e-book

    Doing Business in India - A Framework for...

    (9767114)

    A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit...

  • e-book

    Spies, Inc. - Business Innovation from...

    Perman, Stacy
    (9769968)

    In Spies, Inc. former Time and Business 2.0 writer Stacy Perman reveals the spellbinding story of the Israeli military and 8200, the ultra-secret high-tech intelligence unit whose alumni helped create a number of the groundbreaking technologies...

  • e-book

    The 8 Steps to Strategic Success - Unleashing...

    (9768030)

    Presents a new strategic model, a clear, proven 8-step method for formulating strategy that works in practice, not just in theory. Surveys the most well-known and most powerful strategy models, from Porter's 5 Forces to the Balanced Scorecard.

  • e-book

    IoT Inc.

    (9763382)

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They'apos;re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone...

  • e-book

    Knowledge Management - An integrative...

    (9767075)

    This book focuses on basic knowledge management (KM) concepts and their inter-relationships. Most importantly, the book brings together diverse perspectives currently seen in the field of KM research and practice in a logical sequence incorporating...

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