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16415 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    Reengineering the Corporation

    CHAMPY ,JAMES; HAMMER , MICHAEL
    (8775256)

    The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical...

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

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    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

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    Ganhe dinheiro na internet: Coleção 101...

    José Dornelas
    (3388599)

    Navegue nas 101 maneiras que são apresentadas neste livro e se torne mais um empreendedor on-line de sucesso! O mais importante aprendizado que você terá depois de ter lido este livro é entender que a internet apresenta oportunidades sem paralelos no...

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    The Golden Passport

    McDonald, Duff
    (9729717)

    With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner works of a singular nexus of power, ambition, and influence: Harvard Business...

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    CRM For Dummies

    Lars Helgeson
    (9729702)

    Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses...

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    Reframing Organizations - Artistry, Choice,...

    Bolman, Lee G.; Deal, Terrence E.
    (9729749)

    Set aside trends to focus on the fundamentals of great leadership Reframing Organizations provides time-tested guidance for more effective organizational leadership. Rooted in decades of social science research across multiple disciplines, Bolman and...

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    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

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    Social Marketing - Why should the Devil have...

    Gerard Hastings
    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

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    The Employee Experience Advantage

    (9448819)

    Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction,...

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    Building Wealth through Venture Capital

    Freeman, Ken; Len Batterson
    (9729432)

    Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned...

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    Mortgage Management For Dummies

    Griswold, Robert S.; Tyson, Eric
    (9729283)

    Borrowing through a mortgage is a huge decision and being debt free is the ultimate gift you can give to yourself, and your family. Managing Your Mortgage For Dummies helps you understand your options and how to secure the best and lowest cost...

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    Private Equity in Action - Case Studies from...

    Bowen White; Michael Prahl; Claudia Zeisberger
    (9729405)

    Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series of case studies written by INSEAD faculty and taught at the world's leading business schools. The...

  • e-book

    A Taste of Irrationality

    Dr. Dan Ariely
    (8962910)

    Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut...

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  • e-book

    Balanced Scorecard Step-by-Step

    NIVEN , PAUL R.
    (9286462)

    PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition 'As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences...

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    Customer Success - How Innovative Companies...

    Steinman, Dan; Mehta, Nick; Murphy, Lincoln
    (9527221)

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before...

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    The Little Book of Value Investing

    CHRISTOPHER H. BROWNE
    (9310636)

    There are many ways to make money in today?s market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing, Christopher Browne shows you how to use this wealth-building...

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    Capital Natural - Como As Empresas e A...

    Tercek,Mark R.; Adams,Jonathan S .
    (8250731)

    Qual é o valor da natureza? Quem investe nisso, de que jeito e por quê? Que taxas de retorno um investidor pode esperar? Quando proteger a natureza é um bom investimento? Essas são as perguntas que estão revolucionando o jeito com que fazemos...

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    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    P-M Analysis - AN ADVANCED STEP IN TPM...

    Shirose Kunio; Mitsugu Kaneda; Yoshifumi Kimura
    (9530145)

    In this large-format implementation manual, TPM experts explain P-M Analysis. (A methodology that makes zero losses a reality in your TPM program.) P-M Analysis is designed to help your TPM teams analyze and eliminate chronic problems that have been...

  • e-book

    Candlestick Charting Explained Workbook

    Morris, Gregory
    (3870759)

    A practical, hands-on guide to building your mastery of candlestick charting and analysisCandlestick charting has become one of today'apos;s most popular technical analysis tools for both individual and professional investors. And it'apos;s much...

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    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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  • e-book

    Essentials of Supply Chain Management

    Hugos, Michael H.
    (9292469)

    The latest thinking, strategies, developments, and technologies to stay current in supply chain management Presenting the core concepts and techniques of supply chain management in a clear, concise and easily readable style, the Third Edition of...

  • e-book

    How to be a Productivity Ninja - FREE SAMPLER...

    Graham Allcott
    (9670572)

    Move beyond time management, get your inbox to zero and learn to think like a Productivity Ninja!

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  • e-book

    Drive - The Surprising Truth About What...

    Pink, Daniel H.
    (3690024)

    Forget everything you thought you knew about how to motivate people - at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book DRIVE: THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US, the secret to high...

  • e-book

    Multipliers, Revised and Updated

    Wiseman, Liz
    (9726148)

    A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results.We’ve all had experience with two...

  • e-book

    Play Bigger

    Maney, Kevin; Al Ramadan; Dave Peterson; Christopher Lochhead
    (9727293)

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing...

  • e-book

    The Humane Economy

    Pacelle, Wayne
    (9725760)

    A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the...

  • e-book

    Buyouts - Success for Owners, Management,...

    Scott D Miller
    (9726457)

    The definitive guide to best practices for mastering techniques of the insider-led transition planning A must have book for business owners, key employees, and their advisors who need to be aware of the full spectrum of succession options, Buyouts...

  • e-book

    Getting Started In Small Business For Dummies...

    Curtis, Veechi
    (9726551)

    Make a big splash in small business Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to...

  • e-book

    Warnings

    Clarke, Richard A.; R.P. Eddy
    (9725690)

    Millions of lives lost to catastrophes—natural and man-made—could have been saved by the advance warnings of experts. Can we find those prescient people before the next catastrophe strikes? Two CEOs and White House national security veterans reveal...

  • e-book

    Inbound Marketing, Revised and Updated -...

    Halligan, Brian; Shah, Dharmesh
    (9447557)

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

  • e-book

    Investment Banking - Valuation, Leveraged...

    PEARL, JOSHUA; Rosenbaum, Joshua
    (9297966)

    Investment Banking, UNIVERSITY EDITION is a highly accessible and authoritative book written by investment bankers that explains how to perform the valuation work at the core of the financial world. This body of work builds on Rosenbaum and Pearl’s...

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    Good to Great

    Collins, Jim
    (8536363)

    The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about...

  • e-book

    A Guide to the Project Mngement Body of...

    Project Management Institute
    (9685768)

    A Guide to the Project Management Body of Knowledge (PMBOK® Guide) -Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects....

  • e-book

    Business Process Management with Jboss Jbpm

    Matt Cumberlidge
    (9531372)

    This book takes a practical approach, with step-by-step instructions for business process management, model creation, and implementation. The book uses a typical BPM project lifecycle case study to explore and explain the process in a realistic...

  • e-book

    The DevOps Handbook

    Patrick Debois
    (9517682)

    Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices.More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to...

  • e-book

    Trading Price Action Reversals

    Brooks, Al
    (9312380)

    A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading...

  • e-book

    Techniques of Tape Reading

    Graifer,Vadym; Schumacher,Chris
    (3022474)

    How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to...

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