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16426 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Blue Ocean Leadership (Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9738446)

    Ten years ago, two INSEAD professors broke ground by introducing 'quot;blue ocean strategy,'quot; a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the...

  • e-book

    Mindfulness (HBR Emotional Intelligence...

    Harvard Business Review; LANGER , ELLEN; Daniel Goleman
    (9738730)

    The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma-not to mention greater peace of mind.This book gives you practical steps for building a sense of presence into your daily...

  • e-book

    The Founder'apos;s Mentality - How to...

    Zook, Chris; James Allen
    (9738327)

    A Washington Post BestsellerThree Principles for Managing—and Avoiding—the Problems of GrowthWhy is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external...

  • e-book

    Oil, Gas, and Mining - A Sourcebook for...

    Michael C. Stanley; Peter D. Cameron
    (9737157)

    Oil, Gas, and Mining: A Sourcebook for Understanding the Extractive Industries provides developing countries with a technical understanding and practical options around oil, gas, and mining sector development issues. A central premise of the...

  • e-book

    HBR Guide to Being More Productive (HBR Guide...

    Harvard Business Review
    (9737331)

    Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all done-skip lunch, work a longer day. Maybe you throw your hands up,...

  • e-book

    Return on Character - The Real Reason Leaders...

    Kiel, Fred
    (9737224)

    Does the character of our leaders matter?You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as...

  • e-book

    Adaptive Business Continuity - A New Approach

    Armour, Mark; David Lindstedt
    (9736857)

    Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you...

  • e-book

    The Virtual Manager Collection (3 Books) (HBR...

    Harvard Business Review
    (9736815)

    Today we have greater control over where and when we work. As our businesses spread across the world and technology makes it easy to do our jobs from anywhere there’s Wi-Fi, more of us have the option to go remote. But that doesn’t mean we’re good at...

  • e-book

    Resilience (HBR Emotional Intelligence...

    Harvard Business Review; Sonnenfeld, Jeffrey A.; Daniel Goleman
    (9738002)

    How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma?This book reveals the key traits of those who emerge stronger from challenges, helps you train your brain to withstand the stresses of...

  • e-book

    HBR Guide to Dealing with Conflict (HBR Guide...

    Gallo, Amy
    (9737870)

    While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited...

  • e-book

    Acceptance Sampling in Quality Control,Third...

    Neubauer, Dean V.; Schilling, Edward G.
    (9737345)

    Acceptance Sampling in Quality Control, Third Edition presents the state of the art in the methodology of sampling while integrating both theory and best practices. It discusses various standards, including those from the ISO, MIL-STD and ASTM and...

  • e-book

    Managing Oneself

    Drucker, Peter Ferdinand
    (9737381)

    We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'apos;t managing...

  • e-book

    Saving the Company - A New Strategy For The...

    Jerome Want
    (9738348)

    In the age of radical change, the usual fads, fix-its, and magic bullets no longer guarantee the success of any business regardless of size or industry. Entire industries, not just companies, are failing as the pace and radical nature of change...

  • e-book

    HBR'apos;s 10 Must Reads Boxed Set with Bonus...

    Christensen, Clayton M.; Harvard Business Review; DRUCKER , PETER F.
    (9737259)

    You want the most important ideas on management all in one place. Now you can have them—in a set of HBR’s 10 Must Reads, available as a 7-volume paperback boxed set or as an ebook set. We’ve combed through hundreds of Harvard Business Review articles...

  • e-book

    Principles of Managment

    Amar Jyoti
    (9737759)

    This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very student-friendly. It emphasises the issues...

  • e-book

    Get Paid For Your Pad - How to Maximize...

    Huzefa Kapadia; Jasper Ribbers
    (9737507)

    How To Make Money On AirbnbIf you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting...

  • e-book

    Inside Real Estate - Buy, Sell and Profit in...

    O'Malley, Peter
    (9738901)

    The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real...

  • e-book

    Time, Talent, Energy - Overcome...

    Eric Garton; Michael C. Mankins
    (9736932)

    Managing Your Scarcest ResourcesBusiness leaders know that the key to competitive success is smart management of scarce resources. That'apos;s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no...

  • e-book

    The Medici Effect, With a New Preface and...

    Johansson, Frans
    (9738505)

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans...

  • e-book

    HBR'apos;s 10 Must Reads for New Managers...

    Hill, Linda A.; Ibarra, Herminia; Harvard Business Review
    (9737358)

    Develop the mindset and presence to successfully manage others for the first time.If you read nothing else on becoming a new manager, read these 10 articles. We'apos;ve combed through hundreds of Harvard Business Review articles and selected the most...

  • e-book

    The Medici Effect, With a New Preface and...

    Johansson, Frans
    (9738400)

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans...

  • e-book

    Adaptive Business Continuity - A New Approach

    Armour, Mark; David Lindstedt
    (9737445)

    Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you...

  • e-book

    HBR Guide to Performance Management (HBR...

    Harvard Business Review
    (9738288)

    Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding-and falling short-is a pivotal part of ensuring you have the right talent to meet organizational objectives.In order to work...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737649)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    Making Entrepreneurs - Lessons from a...

    Dr Chandra Mohan
    (9737428)

    This book was prompted by the double-digit inflationary spiral of last four years whose control has defied every conventional economic measure. Reasons are also crystal clear: Trillions of rupees being spent on budget-supported social programmes to...

  • e-book

    Digital Marketing in the Zone - The Ultimate...

    David Reske
    (9738172)

    The complete guide to building confidence and achieving success in digital marketing.

  • e-book

    Retire Secure! - A Guide To Getting The Most...

    Lange, James
    (9736891)

    In the new edition of Retire Secure! CPA and attorney James Lange supplements his proven methods for making the most of your retirement plans with updated information, analysis and examples as well as offers recommendations for new tax-saving...

  • e-book

    Operational Excellence in Your Office

    Healey, Tim; Duggan, Kevin J.
    (9738440)

    Operational Excellence is achieved when all employees in your organization can see the flow of value to your customers and can make adjustments to that flow before it breaks down. Operational Excellence in Your Office: A Guide to Achieving Autonomous...

  • e-book

    Levers of Control - How Managers Use...

    Simons, Robert
    (9737611)

    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more...

  • e-book

    Marketing Myopia

    Theordore Levitt
    (9738466)

    What business is your company really in? That'apos;s a question all executives should all ask before demand for their firm'apos;s products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete...

  • e-book

    When a New Leader Takes Over - Toward Ethical...

    Sims, Ronald R.
    (9736953)

    When a New Leader takes Over: Toward Ethical Turnarounds takes a detailed look at the experiences of new leaders who are charged with turning an organization around following an ethical scandal. The challenges confronting new leaders who are tasked...

  • e-book

    Dual Transformation - How to Reposition...

    Anthony, Scott D.; Johnson, Mark W.; Gilbert, Clark G.
    (9737407)

    Game-changing disruptions will likely unfold on your watch. Be ready.In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today:...

  • e-book

    Changing Your Company from the Inside Out - A...

    Davis, Gerald F.; White, Christopher J.
    (9737973)

    MAKE YOUR COMPANY A FORCE FOR GOODYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an...

  • e-book

    Effective Investor - Lessons from an African...

    Franco Busetti
    (9738258)

    Why is the South African stock market important? First, it is classified as an emerging market. However, while the country shows emerging characteristics, its stock market is highly developed. It is one of the oldest stock exchanges in the world and...

  • e-book

    The Social Life of Information - Updated,...

    Duguid, Paul; Brown, John Seely
    (9737497)

    'quot;Should be read by anyone interested in understanding the future,'quot; The Times Literary Supplement raved about the original edition of The Social Life of Information. We'apos;re now living in that future, and one of the seminal books of the...

  • e-book

    Leadership That Gets Results (Harvard...

    Daniel Goleman
    (9737671)

    A leader'apos;s singular job is to get results. But even with all the leadership training programs and 'quot;expert'quot; advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such...

  • e-book

    How to Invest Your Time Like Money

    Elizabeth Grace Saunders
    (9736984)

    How to Invest Your Time Like Money is a concise, practical guide to get you out of time debt. Unlike others, who create the false hope that if only you worked harder, faster, longer, and smarter, you could do everything you want and make everyone...

  • e-book

    Superior Customer Value - Strategies for...

    Weinstein, Art
    (9737767)

    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers - this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and...

  • e-book

    Authenticity - What Consumers Really Want

    Pine Ii, B. Joseph; Gilmore, James H.
    (9737202)

    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in...

  • e-book

    Happiness (HBR Emotional Intelligence Series)

    Mckee, Annie; Harvard Business Review; Gilbert, Daniel
    (9736914)

    What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing?This book explores answers to these questions with research into how happiness is measured, frameworks for personal...

  • e-book

    Process Implementation Through 5S - Laying...

    Drew Willis
    (9737652)

    Process Implementation Through 5S: Laying the Foundation for Lean explains how to implement standardized work and visual controls through Plan-Do-Check-Adjust (PDCA). The author uses PDCA to outline the book and explains how 5S (Sort, Straighten,...

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