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    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

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    Digital Minds - 12 Things Every Business...


    The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more...

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    Inbound Marketing, Revised and Updated -...

    Halligan,Brian; Shah,Dharmesh

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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    Objectives and Key Results - Driving Focus,...

    Niven,Paul R.; Ben Lamorte

    Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create...

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    Trading Price Action Trends


    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

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    101 Book Marketing Ideas for All Budgets

    Bo Bennett Bennett

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

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    McKinsey Mind

    Friga,Ph.d. Paul N.; Rasiel, Ethan

    The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers...

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    Marketing 4.0


    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    The Digital Transformation Playbook - Rethink...

    Rogers,David L.

    The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to...

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    Investing - The Last Liberal Art

    Hagstrom,Robert G

    Robert G. Hagstrom is one of the best-known authors of investment books for general audiences. Turning his extensive experience as a portfolio manager at Legg Mason Capital Management into valuable guidance for professionals and nonprofessionals...

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    Scaling Up (Escalando sua Empresa)


    Faz mais de uma década desde que o livro best-seller de Verne Harnish, Mastering the Rockefeller Habits, foi lançado pela primeira vez. Scaling Up: How a Few companies Make It...and Why the Rest Don'apos;t (Scaling Up: Como Algumas Poucas Empresas...

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    Bank 3.0 - Why Banking Is No Longer Somewhere...

    Brett King

    Brett King is a strategic advisor to the financial services sector and the founder of the International Academy of Financial Management, a professional association focused on financial services. He is an International Judge for the Asian Banker...

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    Coaching for Performance


    This extensively revised and expanded new edition clearly explains the principles of coaching, with illustrations from business and sport.

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    The Art of War (Chiron Academic Press - The...

    Sun Tzu; Sun Tzu

    Ther paperback edition of this book can be accessed with ISBN: 9176371107THE ART OF WAR (Chinese: ????; pinyin: S?nz? b?ngf?) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician,...

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    Ascensão e Queda do Planejamento Estratégico


    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    Techniques of Tape Reading

    Graifer,Vadym; Schumacher,Chris

    How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to...

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    INSPIRED - How to Create Tech Products...

    Marty Cagan

    How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Digital Neuromarketing - The Psychology Of...

    Sam Page

    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these...

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    Marketing Lateral

    Kotler,Philip; Bes,Fernando Trías de

    Os profissionais de marketing, hoje em dia, enfrentam um desafio difícil: como inovar, num mundo extremamente competitivo e num mercado hipersegmentado, com consumidores que cada vez mais estão imunes à publicidade. Por isso, o método tradicional do...

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    The Fifth Discipline Fieldbook: Strategies...

    Kleiner,Art; Senge, Peter; Roberts,Charlotte

    This pragmatic guide shows how to create an organization of learners. The stories in this book show that businesses, schools, agencies and even communities can undo their 'learning disabilities' and achieve superior performance.

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    Project Finance for Business Development

    John E. Triantis

    Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competitive advantage through project finance. Most importantly, it shows how different elements...

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    Crushing It!

    Vaynerchuk, Gary

    Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by...

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    Risk Management and Financial Institutions

    Hull,John C.

    The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial...

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    Selling Boldly

    Alex Goldfayn

    IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to...

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    The Maker Movement Manifesto


    YOU can create the next breakthrough innovationA revolution is under way. But it'apos;s not about tearing down the old guard. It'apos;s about building, it'apos;s about creating, it'apos;s about breathing life into groundbreaking new ideas. It'apos;s...

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    Neuromarketing For Dummies

    Stephen J. Genco; Peter Steidl; Andrew P. Pohlmann

    Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

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    Trading Price Action Reversals


    A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading...

  • e-book

    DotCom Secrets - The Underground Playbook for...

    Russell Brunson

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

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    Getting Things Done by David Allen | Key...

    Eureka Books

    Getting Things Done by David Allen | Key Takeaways & AnalysisGetting Things Done by David Allen is the revised second edition of a book on organization and productivity originally published in 2001. Allen takes readers through the implementation of...

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    EU Customs Code

    Sara Armella

    In a world where everyday reality is faced with protectionist pressures and globalization, the knowledge of customs law is an essential skill for companies and practitioners.The book offers the reader a deep analysis of the Union Customs Code (UCC)...

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    Do It! Marketing

    David Newman

    Kick your business into high gear with this fast, fun, pull-no-punches guide.

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    Supply Chain Management For Dummies

    Daniel Stanton

    Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business...

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    Ganhe dinheiro na internet: Coleção 101...

    José Dornelas

    Navegue nas 101 maneiras que são apresentadas neste livro e se torne mais um empreendedor on-line de sucesso! O mais importante aprendizado que você terá depois de ter lido este livro é entender que a internet apresenta oportunidades sem paralelos no...

  • e-book

    Sales Growth

    Baumgartner,Thomas; Hatami,Homayoun; Vander Ark,Jon

    A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in Sales Growth, experts from...

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    Reminiscences of a Stock Operator

    Edwin Lefèvre

    'Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's frenzy on the foreign exchange markets.' —Worth magazine 'The most entertaining book written on...

  • e-book

    Small Business Exposed - The Tribes That...

    Scott Holmes

    This book is a look into the world of the small business owner through their eyes - how the five different 'quot;tribes'quot; of business perceive the world around them, how they run their businesses, their motivations and goals. It'apos;s not...

  • e-book

    Walking the Talk - Building a Culture for...


    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk...

  • e-book

    Reading Price Charts Bar by Bar


    While new technology and complicated theories promise to take your trading to 'the next level,' the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With this...

  • e-book

    Summary of The Black Swan - by Nassim...

    Instaread Summaries

    Summary of The Black Swan by Nassim Nicholas Taleb | Includes Analysis Preview:The Black Swan by Nassim Nicholas Taleb is a philosophical treatment of Taleb'sresearch on highly improbable, high-impact events. These events, which Talebcalls “Black...

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    Wiley Study Guide for 2015 Level I CFA Exam:...


    The Wiley Study Guides for the Level 1 CFA exam are proven to help candidates understand, retain, and master the CFA Program Curriculum, complete with color-coded Study Guides and coverage of every Learning Outcome Statement on the exam. With over...

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    As Regras Essenciais de Warren Buffett


    Utilizando as cartas que Warren Buffett escreveu aos seus sócios entre 1956 e 1970, Jeremy C. Miller, consultor financeiro experiente, apresenta as célebres «regras essenciais» do investidor como um conjunto diretrizes que permanecem extremamente...

  • e-book

    Sales EQ


    The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change...

  • e-book

    A Taste of Irrationality

    Dr. Dan Ariely

    Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut...

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