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17533 produtos
  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    DotCom Secrets - The Underground Playbook for...

    Russell Brunson
    (9652203)

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

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    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Service Design for Business - A Practical...

    Lavrans Løvlie
    (9447661)

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

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    Social Marketing - Why should the Devil have...

    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

  • e-book

    Coaching in the Project Environment

    APM People SIG
    (9534322)

    Coaching in the Project Environment is the second title from APM'apos;s Emerging Trends range. It covers the growing phenomenon of coaching project individuals and project teams to achieve better results.

  • e-book

    The Compleat Day Trader, Second Edition

    Bernstein, Jake
    (7391116)

    THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISKSince The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of...

  • e-book

    Zero Risk Real Estate

    Cummings, Chip
    (9314463)

    Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200...

  • e-book

    Trading Price Action Trends

    Brooks, Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Management Cases

    Drucker, Peter F.
    (8778056)

    The companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some...

  • e-book

    Coaching for Emotional Intelligence - The...

    (8289695)

    To bring out the best in your employees, remember that performance is only the beginning.

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Reward Management

    Michael Rose
    (9757575)

    Reward Management is a practical guide to understanding and implementing best practice reward strategies in your organization.

  • e-book

    Human Resource Management in a Hospitality...

    Chesser, Jerald
    (9758295)

    This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities....

  • e-book

    Finance and Society in 21st Century China -...

    Tong, Junie T.
    (9768483)

    In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance. Finance and Society in 21st Century China...

  • e-book

    Don'apos;t Just Do Something, Sit There - An...

    Thomson, Bob
    (9767089)

    Don'apos;t Just Do Something, Sit There offers anyone who would like to learn how to coach or to develop their existing coaching skills a practical guide to coaching people using a predominantly non-directive approach. It explores how a coach can...

  • e-book

    PCs in the Factory

    Architecture Technology Corpor
    (9758322)

    Please note this is a short discount publication.PCs have become as essential to the factory environment as they are to the office environment.This in-depth report examines how specially adapted PCs and peripherals are being established in Factory...

  • e-book

    Drug Testing

    Fay, John
    (9757699)

    Drug Testing focuses on the contributions of drug testing in the identification of the state of drug abuse and the implementation of policies and regulations making drug use unacceptable either socially or in the workplace.The book first gives an...

  • e-book

    Summary of The Hard Thing About Hard Things -...

    Instaread Summaries
    (9778473)

    Summary of The Hard Thing About Hard Things by Ben Horowitz | Includes Analysis Preview: Ben Horowitz is the author and narrative of this bestselling book. Ben describes being the grandchild of Communist grandparents and the child of a father who was...

  • e-book

    The Stranger'apos;s Long Neck - How to...

    Mcgovern, Gerry
    (9771956)

    Every website has a 'apos;long neck'apos; - this is a small set of tasks that are very important to your customers. If you don'apos;t make these tasks easy and fast to complete, you will lose your customers. In this book, Web content expert Gerry...

  • e-book

    The Care and Keeping of Cultural Facilities

    Angela Person-Harm; Judie Cooper
    (9762853)

    Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and...

  • e-book

    How to Use Finance and Accounting in HR...

    Steven Director; Bashker D. Biswas
    (9760185)

    In Compensation and Benefit Design , Bashker D. Biswas shows exactly how to bring financial rigor to the crucial 'quot;people'quot; decisions associated with compensation and benefit program development. This comprehensive book begins by...

  • e-book

    Energy Policy in Iran - Domestic Choices and...

    Bijan Mossavar-Rahmani
    (9763203)

    Energy Policy in Iran: Domestic Choices and International Implications presents the assessment of energy demand patterns; evaluation of major energy supply; and recommendation of policies and guidelines for an integrated energy plan for Iran.This...

  • e-book

    Green Outcomes in the Real World - Global...

    Peter McManners
    (9761458)

    Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of...

  • e-book

    CIM Coursebook 03/04 Marketing Environment

    Oldroyd, Mike
    (9759972)

    Each coursebook includes access to MARKETINGONLINE, where you can:* Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for...

  • e-book

    The Native Advertising Advantage

    Mike Smith
    (9763381)

    An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by...

  • e-book

    Preparing for Next Generation Security Leader...

    Francis J. D'apos;Addario
    (9756901)

    Preparing for Next Generation Security Leader Opportunities is an excellent resource for the new or existing security leader who wants to prepare him or herself for the future of security. In this 30-minute Proven Practices presentation, narrator...

  • e-book

    Finding the Concept, Not Just the Word - A...

    Kathy Reinold; Brandy King
    (9757344)

    Aimed at students and professionals within Library and Information Services (LIS), this book is about the power and potential of ontologies to enhance the electronic search process. The book will compare search strategies and results in the current...

  • e-book

    How to Use Finance and Accounting in HR...

    Steven Director; Bashker D. Biswas
    (9760184)

    In Compensation and Benefit Design , Bashker D. Biswas shows exactly how to bring financial rigor to the crucial 'quot;people'quot; decisions associated with compensation and benefit program development. This comprehensive book begins by...

  • e-book

    Powerful PR Strategies for Success...

    Solis, Brian; Breakenridge, Deirdre K.
    (9760412)

    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the...

  • e-book

    Energy - A Global Outlook: The Case for...

    Abdulhady Hassan Taher
    (9767476)

    Energy a Global Outlook: The Case for Effective International Co-Operation discusses the historical, current, and future issues related to the international oil industry and the global energy situation. The book is organized into three parts. Part I...

  • e-book

    IT Systems Management

    Schiesser, Rich
    (9760278)

    The best-practice guide to managing IT infrastructures–now fully updated!   IT Systems Management is an up-to-the-minute guide to maintaining stable, responsive IT production environments. Top IT systems management expert Rich Schiesser illuminates...

  • e-book

    The Brand Gap - Revised Edition

    Marty Neumeier
    (9760290)

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic...

  • e-book

    Application Service Providers in Business

    Focacci, Luisa; Robert Mockler; Marc Gartenfeld
    (9768503)

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s...

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