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17359 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Computer Applications in Agricultural...

    (9765483)

    Computer Applications in Agricultural Environments talks about the influence of computers on the industry of agriculture. The text explains how computers help to simplify calculations and other duties related to the field.The book'apos;s 21 chapters...

  • e-book

    Alpacas, Sheep, and Men - The Wool Export...

    Orlove, Benjamin S.
    (9759295)

    Alpacas, Sheep, and Men: The Wool Export Economy and Regional Society in Southern Peru investigates the response of the Sicuani region in southern Peru to the wool export economy and its consequent integration into the nation-state in the late...

  • e-book

    Leadership in Health Care - A European...

    Goodwin, Neil
    (9754809)

    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU...

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  • e-book

    IFIP Glossary of Terms Used in Production...

    (9764540)

    There is at present no universally accepted source giving definitions in English of the principal terms used in Production Control and in closely related areas. Most of the dictionaries and glossaries which do exist in this field fail to cover the...

  • e-book

    Why Do Smart People Make Such Stupid...

    (9759893)

    This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. It is a practical negotiation guide to more profitable client relationships for marketing...

  • e-book

    Social Selling - Techniques to Influence...

    (9768635)

    A step-by-step guide to working at the cutting-edge of social selling, this text will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and change-makers and 'hack' the buying...

  • e-book

    Agricultural Insurance - Principles and...

    (9765761)

    Agricultural Insurance: Principles and Organization and Application to Developing Countries states that agriculture is subject to special elements of uncertainty. The risk inherent in agriculture has been exhaustively discussed in the text. Risks in...

  • e-book

    Think and Grow Rich (Impact Books) - With...

    HILL , NAPOLEON
    (9769116)

    This book has sold over 70 million copies not only because of the promise of its title, but because the philosophy taught here can be used to help you succeed in any line of work and to do or be almost anything you want.

  • e-book

    Strategic Change Management in Public Sector...

    Baker, David
    (9757544)

    This book covers all the major aspects of change management for those working in public sector and not-for-profit organisations. It summarises key theories and approaches to change management and includes detailed, worked descriptions of key...

  • e-book

    How You Can Trade Like a Pro - Breaking into...

    Sarah Potter
    (9755492)

    DO YOU WANT TO TAKE YOUR TRADING TO THE NEXT LEVEL?To earn a living as a trader, even part time, takes consistency. Most first-time investors find today'apos;s turbulent markets are anything but consistent. To keep from throwing your money away...

  • e-book

    Agile PR - Expert Messaging in a...

    Salzman, Marian; THE TEAM AT HAVAS PR
    (9769233)

    Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations...

  • e-book

    The Mindful International Manager - How to...

    (9768035)

    The Mindful International Manager gives the reader the knowledge they need to understand how to deal with different managerial situations and describes the skills and competencies needed to work effectively across cultures.

  • e-book

    Management of Information Organizations

    (9767665)

    This book is a significant step towards developing a body of management knowledge pertinent to the context of Library Information Science (LIS) and provides a succinct but deep account of management and information organizations. Management of...

  • e-book

    The European Electronics Industry Towards...

    (9766818)

    Please note this is a Short Discount publication.The first major report to cover market leader activity in the run-up to 1992.As the electronics industry worldwide anticipates the potential opportunities of the 1991 European Market, new mergers and...

  • e-book

    The Data Processing Security Game -...

    Robert S. Becker
    (9757622)

    The Data Processing Security Game: Safeguarding against the Real Dangers of Computer Abuse aims to propose the fundamental elements required to insure satisfactory data processing (DP) security levels in a business setting.This text first presents...

  • e-book

    Economics of Public Finance

    (9766899)

    The latest edition of this valuable book updates all previous material and incorporates much new material. It includes a consideration of the problems of and methods for controlling public spending, the relative merits of income tax and a direct...

  • e-book

    Harvesting External Innovation - Managing...

    (9761457)

    A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation...

  • e-book

    Planning in the Soviet Union

    (9765342)

    Planning in the Soviet Union compiles the result of M. Bernard'apos;s two-month visit to the USSR in 1961, for the purpose of investigating regional planning on behalf of the French Government Planning Office. This compilation deals with the Soviet...

  • e-book

    Business Continuity State of the Industry...

    (9767746)

    In the Business Continuity State of the Industry Report, authors Herbert Mattord and Michael Whitman provide a comprehensive overview of recent research and news related to business continuity programs. Using the most recent surveys, reports, and...

  • e-book

    Global Logistics - New Directions in Supply...

    (9768038)

    Global Logistics provides a truly international perspective on important trends and latest developments in logistics and supply chain management.

  • e-book

    Creating and Growing Real Estate Wealth - The...

    Poorvu, William J.
    (9760099)

    “This well-organized book shows what a typical life in real estate is like so that newcomers can decide whether the field is right for them. It also offers advice on how to grow real estate investments for people who are already in the industry....

  • e-book

    Making the World Work Better - The Ideas That...

    (9760105)

    Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M....

  • e-book

    Money-How to Save It, Spend It, and Make It -...

    (9764927)

    Money-How to Save It, Spend It, and Make It provides practical guidance about money in terms of investment, income, and profit. This book focuses on the three main topics, namely, on buying profitably, on saving money on taxation, and on making money...

  • e-book

    The Price of Global Health

    (9761434)

    Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments...

  • e-book

    Library Instruction Design - Learning from...

    (9767099)

    The design philosophies of Google and Apple represent different approaches to new product design. Google'apos;s model features bottom-up and data-driven decision-making processes, while Apple'apos;s model is to design and build products top-down....

  • e-book

    Money - Understanding and Creating...

    Thomas Greco
    (9762718)

    Cash. Loot. Scratch. Lucre. Bread. Coin. Scrip. Moolah. Green. We all think we know intuitively what money is, and what it can do for us. Tom Greco, director of the Community Information Resource Center, understands and explains money on an...

  • e-book

    Principles of Integrated Marketing...

    (9761744)

    Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity...

  • e-book

    From Corporate Security to Commercial Force -...

    (9763728)

    From Corporate Security to Commercial Force: A Business Leader'apos;s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security...

  • e-book

    Agile Change Management - A Practical...

    Franklin, Melanie
    (9757151)

    Agile Change Management combines agile methodologies to help you realise benefits early on in the process and deliver long term, sustainable change and develop the skills of an effective change manager.

  • e-book

    Mindful Work - How Meditation Is Changing...

    (9761577)

    An investigation of the growing trend among major companies, including Fortune 100 giants, to promote mindful activities like meditation and yoga in the workplace, and its often surprising effects on productivity, strategy, and employees’ mental...

  • e-book

    The Constant Catastrophe - Malnutrition,...

    (9765749)

    The Constant Catastrophe: Malnutrition, Famines, and Drought deals with the 1972 drought, and emphasizes the underlying social conditions that are related to its effects. The book examines the relationship of drought as a meteorological event and the...

  • e-book

    The Truth Doesn'apos;t Have to Hurt

    Deb Bright
    (9769227)

    Nobody likes criticism. Handled poorly, it stings and breeds resentment. But when crafted carefully and communicated skillfully, criticism can actually promote trust and respect, motivate individuals, and serve as a catalyst for change. It has the...

  • e-book

    Compound Interest Functions - Practical...

    (9765263)

    Practical Table Series, No. 8: Compound Interest Functions focuses on compound interest tables that are applied to mathematical problems concerned with loans, annuities, mortgages, leases, and different forms of investment.This book provides the...

  • e-book

    From Idea to Exit - The Entrepreneurial...

    (9759800)

    While most small business books cover niche components of the start-up model, From Idea to Exit takes a more comprehensive approach, tackling the entire entrepreneurial journey from the initial seed idea through a well-planned exit strategy. Through...

  • e-book

    Winning Strategies for Power Presentations

    (9760135)

    Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and...

  • e-book

    Assessment Centers and Managerial Performance

    (9766718)

    Assessment Centers and Managerial Performance presents the historical development of multiple assessment procedures with focus on those advances relevant to assessment centers. This book discusses the models of job analysis, the nature of managerial...

  • e-book

    Chef'apos;s Compendium of Professional...

    (9759994)

    This is a well-established reference and textbook for professional chefs and students. This edition presents essential recipes based on traditional and classic methods, but is simplified and adapted to meet the needs and conditions of the busy...

  • e-book

    Agricultural Insurance - Theory and Practice...

    (9766642)

    This book, which deals comprehensively with agricultural insurance, is the second edition of a book that was published in 1967. The book first deals with the nature of agricultural risks and their insurability. The second part describes the...

  • e-book

    Think, Act, and Invest Like Warren Buffett

    (9761676)

    Bedrock investing principles for profiting in today'apos;s shaky marketsIf you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to...

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