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17364 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Health Economics

    (9762426)

    Health Economics combines current economic theory, recent research, and health policy problems into a comprehensive overview of the field. This thorough update of a classic and widely used text follows author Charles E. Phelps'apos; thirteen years of...

  • e-book

    Coaching Presence - Building Consciousness...

    (9768040)

    Coaching Presence will help coaches across all levels of experience improve their skills by developing a stronger self-awareness throughout their coaching interventions.

  • e-book

    Logistics and Retail Management - Emerging...

    (9768025)

    Logistics and Retail Management brings together acclaimed academics and practitioners to share their research, ideas and experience of retail logistics in the 21st century.

  • e-book

    How to Write a Marketing Plan

    (9768636)

    Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

  • e-book

    Financial Fresh Start - Your Five-Step Plan...

    Shari Olefson
    (9769225)

    The bailout wasn't just for bankers. New rules and reforms offer once-in-a-lifetime opportunities for EVERYONE to put their financial houses in order.

  • e-book

    Bank Liquidity Creation and Financial Crises

    (9763585)

    Bank Liquidity Creation and Financial Crises delivers a consistent, logical presentation of bank liquidity creation and addresses questions of research and policy interest that can be easily understood by readers with no advanced or specialized...

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    Proactive Maintenance for Mechanical Systems

    (9766797)

    Written by Dr. E.C. Fitch, the book contains over 340 double column pages which include 400 figures and tables, a comprehensive bibliography, and index. There is no root cause of mechanical failure, known to the author, that has been ignored or left...

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    Winning Strategies for Power Presentations

    (9760135)

    Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and...

  • e-book

    Strategic Information Management - A...

    (9767067)

    The management of organisational information assets and the development of information policies have received much attention in recent times with organisations challenging themselves to think about'apos;information'apos; and 'apos;knowledge'apos; as...

  • e-book

    Spies, Inc. - Business Innovation from...

    Perman, Stacy
    (9769968)

    In Spies, Inc. former Time and Business 2.0 writer Stacy Perman reveals the spellbinding story of the Israeli military and 8200, the ultra-secret high-tech intelligence unit whose alumni helped create a number of the groundbreaking technologies...

  • e-book

    Green Outcomes in the Real World - Global...

    (9761458)

    Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of...

  • e-book

    Social Selling - Techniques to Influence...

    (9768635)

    A step-by-step guide to working at the cutting-edge of social selling, this text will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and change-makers and 'hack' the buying...

  • e-book

    Principles of Integrated Marketing...

    (9761744)

    Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity...

  • e-book

    Lead and Zinc - Threats and Opportunities in...

    Anyadike, Nnamdi
    (9756471)

    This report provides a detailed overview of the market position and outlook in these two closely related metals, looking at supply and demand trends in each individually and addressing key issues for the future, including the impact of developments...

  • e-book

    Economic Growth - International Edition

    (9762428)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Risk Strategies - Dialling Up Optimum Firm...

    (9761444)

    At a time when unacceptable risk taking is rightly condemned, how can organizations still benefit from the upside of risk? Can risk still be good? Written by an author who has managed risk, teaches about risk, but most importantly of all has...

  • e-book

    Strategic Procurement - Organizing Suppliers...

    (9768605)

    Strategic Procurement explores the critical value of procurement to business and its potential to deliver significant top and bottom line impact by harnessing the value of key suppliers and third-party spend.

  • e-book

    Creating Lasting Value - How to Lead, Manage...

    (9768585)

    Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.

  • e-book

    Creating Authentic Organizations - Bringing...

    (9768603)

    Creating Authentic Organizations takes a bold look at organizations and the state of management today. It broadens out the topic of authentic leadership and shows it can be applied to your workforce to ensure higher levels of meaning at work,...

  • e-book

    Energy - Its Production, Conversion and Use...

    (9764936)

    Energy: Its Production, Conversion and Use in the Service of Man deals with energy production and conversion as well as its role in the advancement of civilization. Based on three lectures delivered in February-March 1962 under the auspices of the...

  • e-book

    The TV Brand Builders - How to Win Audiences...

    (9768619)

    The TV Brand Builders provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting, illustrating not only how to win audiences' attention, but how to keep it to create the iconic television show brands...

  • e-book

    The Mindful International Manager - How to...

    (9768035)

    The Mindful International Manager gives the reader the knowledge they need to understand how to deal with different managerial situations and describes the skills and competencies needed to work effectively across cultures.

  • e-book

    Humanizing Big Data - Marketing at the...

    (9768044)

    Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.

  • e-book

    Academic Libraries in the US and China

    (9763250)

    Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current...

  • e-book

    One World Health - An Overview of Global...

    Lord Nigel Crisp
    (9755989)

    This brand new textbook presents a new approach to the teaching and understanding of global health. It describes the shared opportunities but also the problems that we all face, wherever we live, and the particular needs of the poorest people in...

  • e-book

    Conservation and Exhibitions

    (9765793)

    Conservation and Exhibitions: Packing, Transport, Storage, and Environmental Considerations presents the theory and practice in exhibitions conservation.The book aims to promote better conservation practices and less wear and tear of works of art....

  • e-book

    Artificial Intelligence Marketing and...

    Steven Struhl
    (9758493)

    The goal ofArtificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

  • e-book

    Coal, Gas and Electricity - Reviews of United...

    (9767467)

    Coal, Gas and Electricity is a review of statistical data available for three fuel industries in the United Kingdom: coal, gas, and electricity. Topics covered include energy planning, comparability of fuels, published energy statistics, and energy...

  • e-book

    Money-How to Save It, Spend It, and Make It -...

    (9764927)

    Money-How to Save It, Spend It, and Make It provides practical guidance about money in terms of investment, income, and profit. This book focuses on the three main topics, namely, on buying profitably, on saving money on taxation, and on making money...

  • e-book

    Images of Nations and International Public...

    Michael Kunczik
    (9755558)

    This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly...

  • e-book

    The Complete Guide to Professional Networking...

    Simon Phillips
    (9756852)

    This book will help you not just to survive but to thrive in today's networked business world. Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking using tools like LinkedIn,...

  • e-book

    Planning in the Soviet Union

    (9765342)

    Planning in the Soviet Union compiles the result of M. Bernard'apos;s two-month visit to the USSR in 1961, for the purpose of investigating regional planning on behalf of the French Government Planning Office. This compilation deals with the Soviet...

  • e-book

    The Responsible Leader - Developing a Culture...

    (9768042)

    Giving you the practical steps that can be taken personally and collectively to bring about change, The Responsible Leader helps you to challenge assumptions and beliefs from established management thinking and achieve cultural change in your...

  • e-book

    Ethical Problems in Psychological Research

    (9765991)

    Ethical Problems in Psychological Research focuses on the relationship between experimenter and subject within investigations in the biomedical and social sciences. The book discusses on the potential conflict between methodological and ethical...

  • e-book

    Leadership in Health Care - A European...

    Goodwin, Neil
    (9754809)

    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU...

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  • e-book

    Gene Marcial'apos;s 7 Commandments of Stock...

    Marcial, Gene G.
    (9760100)

    “Gene Marcial provides iconoclastic insights into the art of successful investing while exploding the mythology of the conventional wisdom. His 7 Commandments of Stock Investing is scintillating reading for both individual and institutional investors...

  • e-book

    Cruise to Success - How to Steer Your Way...

    (9767040)

    Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library'apos;s...

  • e-book

    Introduction to US Cybersecurity Careers

    (9763666)

    Introduction to US Cybersecurity Careers is a concise introduction to the world of cybersecurity and the career opportunities therein. This book provides a basic rundown of industry sectors, roles, and places to search for job opportunities within...

  • e-book

    Migration and Economic Growth in the United...

    (9766169)

    Migration and Economic Growth in the United States: National, Regional, and Metropolitan Perspectives describes the post-World-War-II behavior of selected variables that explains the evolution of urban size and composition in the United States.This...

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