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17359 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Introduction to Mortgages and Mortgage Backed...

    Richard K. Green
    (9756072)

    In Introduction to Mortgages & Mortgage Backed Securities, author Richard Green combines current practices in real estate capital markets with financial theory so readers can make intelligent business decisions. After a behavioral economics chapter...

  • e-book

    They Ask You Answer

    Marcus Sheridan
    (9768934)

    A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and...

  • e-book

    Disasters - Learning the Lessons for a Safer...

    (9761762)

    This is a reprint of ISBN 978-0-901357-46-5Disasters: learning the lessons for a safer world is both a tribute to the victims of past safety failures and a warning against complacency and cutting corners today. It also recognises the achievements of...

  • e-book

    IoT Inc.

    (9763382)

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They'apos;re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone...

  • e-book

    Financing the End-to-end Supply Chain - A...

    (9768633)

    Provides a detailed introduction to the emerging field of supply chain finance; demonstrating the importance of the strategic relationship between supply chain and financial communities within an organization.

  • e-book

    The Future of Energy

    (9767776)

    Using the principle that extracting energy from the environment always involves some type of impact on the environment,The Future of Energy discusses the sources, technologies, and tradeoffs involved in meeting the world'apos;s energy needs. A...

  • e-book

    Food and Society - A Sociological Approach

    (9768694)

    The importance of food is undeniable. Yet, because it is so close and obvious, we often fail to pay attention to it. In Food and Society: A Sociological Approach, author William C. Whitt attempts to develop a multi-level, multidisciplinary approach...

  • e-book

    Inventory Management - Advanced Methods for...

    (9759377)

    Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory.

  • e-book

    Making the World Work Better - The Ideas That...

    (9760105)

    Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M....

  • e-book

    Advertising In India - Trends And Impact

    (9758564)

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of...

  • e-book

    PCs in the Factory

    (9758322)

    Please note this is a short discount publication.PCs have become as essential to the factory environment as they are to the office environment.This in-depth report examines how specially adapted PCs and peripherals are being established in Factory...

  • e-book

    Confidence at Work - Get It, Feel It, Keep It

    Taylor, Ros
    (9757893)

    Confidence at Work takes the theories and insights from major psychologists to help you to nurture true confidence from within and succeed in the competitive world of work.

  • e-book

    Microbehavioral Econometric Methods

    (9763708)

    Microbehavioral Econometric Methods and Environmental Studies uses microeconometric methods to model the behavior of individuals, then demonstrates the modelling approaches in addressing policy needs. It links theory and methods with applications,...

  • e-book

    Project Management - Getting It Right:...

    A Reid
    (9758003)

    The author brings to this book many years of essentially practical, real life experience in setting up and running very large offshore profjects. He outlines in detail the tools, techniques and processes necessary for understanding and effectively...

  • e-book

    Security Officer'apos;s Handbook - Standard...

    (9762999)

    The Security Officer'apos;s Handbook fulfills the distinct need for a single methodof setting up the field operations needed to provide adequate protection to the client, firm or individual. The Standard Operating Procedure System asks all the...

  • e-book

    The Definitive Personal Assistant&...

    (9768049)

    The Definitive Personal Assistant and Secretarial Handbook, 3rd edition, is the bible for those in administrative roles. It provides help and advice on the skills necessary to excel at being a professional assistant.

  • e-book

    Agile PR - Expert Messaging in a...

    Salzman, Marian; THE TEAM AT HAVAS PR
    (9769233)

    Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations...

  • e-book

    Ways of Experiencing Information Literacy -...

    (9767664)

    This book has two aims: firstly to present an investigation into information literacy by looking at how people engage with information to accomplish tasks or solve problems in personal, academic and professional contexts (also known as the relational...

  • e-book

    Stats To Go

    (9760084)

    'apos;Stats to Go'apos; is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'apos;Stats to go'apos; is an ideal companion to hospitality, leisure and tourism studies as the...

  • e-book

    Bliss Bibliographic Classification - Class T:...

    (9764843)

    Bliss Bibliographic Classification, Second Edition is an outline composed of thorough and detailed analysis of the vocabulary of economics and management.The book is divided into two chapters. Chapter 1 includes concepts related to the subject, such...

  • e-book

    The Capital Market in China - A 60-Year...

    Erjie Cao
    (9754647)

    How will China's latest series of reforms affect the country's growing Capital Market?The Capital Market in China: A 60-Year Review, in 3 volumes, serves as the definitive resource on understanding and navigating China's capital market. Both a...

  • e-book

    Volcanic Hazards - A Sourcebook on the...

    R. J. Blong
    (9757759)

    Volcanic Hazards: A Sourcebook on the Effects of Eruptions provides a comprehensive discussion of volcanic eruptions and their effects. This volume provides background data on volcanic activity with attention directed specifically at those types of...

  • e-book

    The Care and Keeping of Cultural Facilities

    (9762853)

    Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and...

  • e-book

    From Idea to Exit - The Entrepreneurial...

    (9759800)

    While most small business books cover niche components of the start-up model, From Idea to Exit takes a more comprehensive approach, tackling the entire entrepreneurial journey from the initial seed idea through a well-planned exit strategy. Through...

  • e-book

    Integrated Security Systems Design

    (9763569)

    Integrated Security Systems Design, 2nd Edition, is recognized as the industry-leading book on the subject of security systems design. It explains how to design a fully integrated security system that ties together numerous subsystems into one...

  • e-book

    Successful Project Sponsorship - A Time-Saver...

    (9768612)

    This practical guide will show you how to take ownership of the role of project sponsor or project executive to ensure that your projects succeed in achieving tangible benefits for your organization and its stakeholders.

  • e-book

    The TV Brand Builders - How to Win Audiences...

    (9768619)

    The TV Brand Builders provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting, illustrating not only how to win audiences' attention, but how to keep it to create the iconic television show brands...

  • e-book

    The Savvy Shopper'apos;s Cookbook

    Amy Sheppard
    (9755619)

    If you love delicious food, spending less on your weekly shop and saving time, this cookbook is for you!This book will show you how to navigate discount supermarkets and shop for fewer ingredients at low prices, without compromising on your favourite...

  • e-book

    Thinking About Retirement - Problems and...

    (9765708)

    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity,...

  • e-book

    The Elements of International English Style

    (9762493)

    This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication...

  • e-book

    Mastering Project Management Integration and...

    Dietmar Sokowski
    (9760212)

    Mastering Project Management Integration and Scope gives managers powerful insights and tools for addressing the most crucial success factor in any project: completely and accurately defining project objectives and deliverables, and...

  • e-book

    Clothing Appearance and Fit - Science and...

    (9767142)

    Fashion and beauty have helped shape history and today more than ever, we find ourselves under increasing pressure to think about what we wear, what we look good in and how best to enhance our body shape and size. Behind this seemingly superficial...

  • e-book

    Artificial Intelligence Marketing and...

    Steven Struhl
    (9758493)

    The goal ofArtificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

  • e-book

    Complete Training Evaluation - The...

    Griffin, Richard
    (9756854)

    Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development.

  • e-book

    Artificial Intelligence for Marketing -...

    Sterne, Jim
    (9758909)

    A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you...

  • e-book

    Reward Management

    Michael Rose
    (9757575)

    Reward Management is a practical guide to understanding and implementing best practice reward strategies in your organization.

  • e-book

    Humanizing Big Data - Marketing at the...

    (9768044)

    Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.

  • e-book

    The Mindful International Manager - How to...

    (9768035)

    The Mindful International Manager gives the reader the knowledge they need to understand how to deal with different managerial situations and describes the skills and competencies needed to work effectively across cultures.

  • e-book

    Energy - Its Production, Conversion and Use...

    (9764936)

    Energy: Its Production, Conversion and Use in the Service of Man deals with energy production and conversion as well as its role in the advancement of civilization. Based on three lectures delivered in February-March 1962 under the auspices of the...

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