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17381 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

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    Information Literacy Landscapes - Information...

    (9756109)

    Drawing upon the author'apos;s on going research into information literacy, Information Literacy Landscapes explores the nature of the phenomenon from a socio-cultural perspective, which offers a more holistic approach to understanding information...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Cases in Economic Development - Projects,...

    (9765518)

    Cases in Economic Development: Projects, Policies and Strategies presents cases on project analysis, sectoral planning, and macroeconomic policies. The cases are set in an imaginary country called Beracia in order to simulate actual planning...

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    Insight in Innovation - Managing Innovation...

    (9762990)

    Innovation is an ancient art, may be as old as 500,000 years, but managing innovation is a relatively young management technique, only a few decades old, and has received much less attention than other aspects of innovation such as creativity,...

  • e-book

    Field Visual Merchandising Strategy

    (9768606)

    Maintain a strong product presentation which sets itself apart from the competition to win the retail war.

  • e-book

    Operations Management - An Integrated...

    (9761740)

    Operations Management: An Integrated Approach provides a state-of-the-art account of the systems, processes, people and technology that determine an organisation's strategy and success. With contributions from leading experts internationally, the...

  • e-book

    The Russian Far East - Strategic Priorities...

    (9762278)

    The Russian Far East is one of the most strategically important regions of Russia. The Russian Far East and the development of its manufacturing strength determine Russia'apos;s role in a major economic area of the world: the Asia-Pacific region. The...

  • e-book

    The Price of Global Health

    (9761434)

    Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments...

  • e-book

    Green Outcomes in the Real World - Global...

    (9761458)

    Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of...

  • e-book

    Manufacturing Cost Policy Deployment (MCPD)...

    (9761564)

    Providing a reasonable level of profitability through productivity is - and will remain - one of the fundamental tasks of the management teams of any production company. Manufacturing Cost Policy Deployment (MCPD) and Methods Design Concept (MDC):...

  • e-book

    Assessment Through Interviewing

    G. Shouksmith
    (9757026)

    This edition retains much of the material of the first edition, but includes extended material on planning for the interview, and on the conduct of the interview, aimed at making its coverage of the basic concepts more comprehensive. Use of groups...

  • e-book

    Complete Training Evaluation - The...

    Griffin, Richard
    (9756854)

    Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development.

  • e-book

    Stats To Go

    (9760084)

    'apos;Stats to Go'apos; is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'apos;Stats to go'apos; is an ideal companion to hospitality, leisure and tourism studies as the...

  • e-book

    Strategic Change Management in Public Sector...

    Baker, David
    (9757544)

    This book covers all the major aspects of change management for those working in public sector and not-for-profit organisations. It summarises key theories and approaches to change management and includes detailed, worked descriptions of key...

  • e-book

    Ethical Problems in Psychological Research

    (9765991)

    Ethical Problems in Psychological Research focuses on the relationship between experimenter and subject within investigations in the biomedical and social sciences. The book discusses on the potential conflict between methodological and ethical...

  • e-book

    Finance - Financial Data of Banks& Other...

    (9766905)

    This volume reviews the publicly available sources of statistical information on finance, covering the UK monetary sector, banks, finance houses, building societies and other financial institutions. It also deals with pensions, life insurance,...

  • e-book

    From Idea to Exit - The Entrepreneurial...

    (9759800)

    While most small business books cover niche components of the start-up model, From Idea to Exit takes a more comprehensive approach, tackling the entire entrepreneurial journey from the initial seed idea through a well-planned exit strategy. Through...

  • e-book

    The Strategic Storyteller - Content Marketing...

    Alexander Jutkowitz
    (9771509)

    The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to...

  • e-book

    The Politics of Workers'apos; Participation -...

    (9766329)

    The Politics of Workers'apos; Participation: The Peruvian Approach in Comparative Perspective presents a comparative analysis of the development of workers'apos; participation in a variety of politico-economic systems in Peru to other countries in...

  • e-book

    How Women Make Money - Inspirational Stories...

    Watson, Julie V.
    (9771562)

    An inspiring collection of profiles, anecdotes, practical advice, and guides that will help women take control of their lives and attain their financial goals.

  • e-book

    The Savvy Shopper'apos;s Cookbook

    Amy Sheppard
    (9755619)

    If you love delicious food, spending less on your weekly shop and saving time, this cookbook is for you!This book will show you how to navigate discount supermarkets and shop for fewer ingredients at low prices, without compromising on your favourite...

  • e-book

    Working From Your Core

    (9759974)

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

  • e-book

    Advertising In India - Trends And Impact

    (9758564)

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of...

  • e-book

    Finding the Concept, Not Just the Word - A...

    Kathy Reinold; Brandy King
    (9757344)

    Aimed at students and professionals within Library and Information Services (LIS), this book is about the power and potential of ontologies to enhance the electronic search process. The book will compare search strategies and results in the current...

  • e-book

    Corporate Governance Ethics and CSR

    (9768584)

    Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

  • e-book

    Risk and Return for Regulated Industries

    (9768761)

    Risk and Return for Regulated Industries provides a much-needed, comprehensive review of how cost of capital risk arises and can be measured, how the special risks regulated industries face affect fair return, and the challenges that regulated...

  • e-book

    Six Key Communication Skills for Records and...

    (9767113)

    Excellent business communication skills are especially important for information management professionals, particularly records managers, who have to communicate a complex idea: how an effective program can help the organization be better prepared...

  • e-book

    A Practical Guide to Rational Drug Design

    (9768396)

    This book is not going to be an exhaustive survey covering all aspects of rational drug design. Instead, it is going to provide critical know-how through real-world examples. Relevant case studies will be presented and analyzed to illustrate the...

  • e-book

    Risk Strategies - Dialling Up Optimum Firm...

    (9761444)

    At a time when unacceptable risk taking is rightly condemned, how can organizations still benefit from the upside of risk? Can risk still be good? Written by an author who has managed risk, teaches about risk, but most importantly of all has...

  • e-book

    IoT Inc.

    (9763382)

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They'apos;re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone...

  • e-book

    Applied Operational Excellence for the Oil,...

    (9768350)

    Applied Operational Excellence for the Oil, Gas, and Process Industries offers a straightforward practical guide for oil and gas companies to understand the comparisons and contrasts between various types of safety management processes, including...

  • e-book

    Deadlines and Disruption - My Turbulent Path...

    (9762972)

    A Top Editor'apos;s Take on the State of Journalism Today-and His Prescient Forecast of Its Future'quot;This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the...

  • e-book

    Finance and Society in 21st Century China -...

    (9768483)

    In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance. Finance and Society in 21st Century China...

  • e-book

    Agricultural Insurance - Principles and...

    (9765761)

    Agricultural Insurance: Principles and Organization and Application to Developing Countries states that agriculture is subject to special elements of uncertainty. The risk inherent in agriculture has been exhaustively discussed in the text. Risks in...

  • e-book

    Bank Liquidity Creation and Financial Crises

    (9763585)

    Bank Liquidity Creation and Financial Crises delivers a consistent, logical presentation of bank liquidity creation and addresses questions of research and policy interest that can be easily understood by readers with no advanced or specialized...

  • e-book

    Ethics in Public Relations - A Guide to Best...

    (9768625)

    Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

  • e-book

    The Brand Mindset - Five Essential Strategies...

    (9762203)

    How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a...

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