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17461 produtos
  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    DotCom Secrets - The Underground Playbook for...

    Russell Brunson
    (9652203)

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

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    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

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    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Service Design for Business - A Practical...

    Lavrans Løvlie
    (9447661)

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

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    Social Marketing - Why should the Devil have...

    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

  • e-book

    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

  • e-book

    Coaching in the Project Environment

    APM People SIG
    (9534322)

    Coaching in the Project Environment is the second title from APM'apos;s Emerging Trends range. It covers the growing phenomenon of coaching project individuals and project teams to achieve better results.

  • e-book

    The Compleat Day Trader, Second Edition

    Bernstein, Jake
    (7391116)

    THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISKSince The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of...

  • e-book

    Zero Risk Real Estate

    Cummings, Chip
    (9314463)

    Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200...

  • e-book

    Trading Price Action Trends

    Brooks, Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Management Cases

    Drucker, Peter F.
    (8778056)

    The companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some...

  • e-book

    Coaching for Emotional Intelligence - The...

    (8289695)

    To bring out the best in your employees, remember that performance is only the beginning.

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Strategic Marketing Decision-Making within...

    Lee, Yang-im; Peter Trim
    (9767101)

    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and...

  • e-book

    Making a Difference

    Richard C Box
    (9775133)

    This inspirational work encourages Public Administration professionals to participate in progressive social change by advocating progressive values to counter the regressive values currently dominant in American society. The book begins with an...

  • e-book

    R&D and Licensing - Building Value Through...

    Kieran Comerford
    (9767081)

    This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a...

  • e-book

    Microbehavioral Econometric Methods

    S. Niggol Seo
    (9763708)

    Microbehavioral Econometric Methods and Environmental Studies uses microeconometric methods to model the behavior of individuals, then demonstrates the modelling approaches in addressing policy needs. It links theory and methods with applications,...

  • e-book

    Knowledge Management for Services, Operations...

    Young, Tom
    (9757617)

    This book is aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in services, operational or production environments. The models and techniques for KM are well defined within environments with a...

  • e-book

    Distributional Consequences of Direct Foreign...

    Frank, Robert H.; Richard T. Freeman
    (9766394)

    Distributional Consequences of Direct Foreign Investment examines the net effect of direct foreign investment (DFI) on both U.S. employment demand in the short run and on the level and distribution of domestic income in the long run. Topics covered...

  • e-book

    The African Development Bank - Problems of...

    Kwame Donkoh Fordwor
    (9757944)

    The African Development Bank: Problems of International Cooperation is an account of events and developments during Kwame Donkoh Fordwor time in the African Development Bank (ADB).The title details the basic issues and problems in international...

  • e-book

    The Brand Challenge - Adapting Branding to...

    Kartikeya Kompella
    (9768601)

    Not simply an introduction to branding, The Brand Challenge brings together some of the world's leading brand experts to provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance...

  • e-book

    Human Factors Research - Methods and...

    J. E. Harrigan
    (9757805)

    In order to succeed, human factors research must blend the subjective and objective aspects of the client'apos;s situation, applying both argument and evidence. How to accomplish this complex and very necessary goal is the subject of this book in...

  • e-book

    Influencing Enterprise Risk Mitigation

    Francis J. D'apos;Addario
    (9763040)

    In Influencing Enterprise Risk Mitigation, author Francis J. D'apos;Addario draws on his many years of impressive security experience to describe business risk prevention and mitigation strategies. D'apos;Addario, former security manager at Starbucks...

  • e-book

    Virgin Lands - Two Years in Kazakhstan,...

    L. I. Brezhnev
    (9765244)

    Virgin Lands: Two Years in Kazakhstan, 1954-5 focuses on the life, career, and experiences of L. I. Brezhnev when he stayed in Kazakhstan to push for the improvement of the agriculture sector of the country.The book first offers information on the...

  • e-book

    Risk Strategies - Dialling Up Optimum Firm...

    Coleman, Les
    (9761444)

    At a time when unacceptable risk taking is rightly condemned, how can organizations still benefit from the upside of risk? Can risk still be good? Written by an author who has managed risk, teaches about risk, but most importantly of all has...

  • e-book

    Mastering Project, Program, and Portfolio...

    Gary Lister
    (9760208)

    Learn powerful techniques for successfully managing modern projects, programs, and portfolios in any environment, no matter how complex. Mastering Project, Program, and Portfolio Management addresses several make-or-break issues associated with...

  • e-book

    Computer Security

    David K. Hsiao; Stuart E. Madnick; Douglas S. Kerr
    (9765948)

    Computer Security provides information pertinent to the growing concern with computer security and privacy, extending beyond the conventional military requirement to cover the entire civilian and business community. This book discusses the approaches...

  • e-book

    Good Taxes - The Case for Taxing Foreign...

    Michalos, Alex C.
    (9771558)

    In Good Taxes, Alex Michalos puts forth an argument in favour of a financial transactions tax.

  • e-book

    Social Media Audits - Achieving Deep Impact...

    Urs E Gattiker
    (9757045)

    Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing...

  • e-book

    Collective Choice and Social Welfare

    Sen, A. K.
    (9766839)

    This book is concerned with the study of collective preference, in particular with the relationship between the objectives of social action and the preferences and aspirations of society'apos;s members. Professor Sen'apos;s approach is based on the...

  • e-book

    Finance - Financial Data of Banks& Other...

    K. Phylaktis; G. Kaye
    (9766905)

    This volume reviews the publicly available sources of statistical information on finance, covering the UK monetary sector, banks, finance houses, building societies and other financial institutions. It also deals with pensions, life insurance,...

  • e-book

    Artificial Intelligence Marketing and...

    Steven Struhl
    (9758493)

    The goal ofArtificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

  • e-book

    Theory of Microeconomics

    Trout Rader
    (9756860)

    Theory of Microeconomics provides information pertinent to the fundamental aspects of microeconomics. This book covers a variety of topics, including economic theory, resource allocation, production transformations, producer efficiency, utility...

  • e-book

    Practical Leadership

    Mackay, Gordon
    (9757110)

    This management book is published in association with the Institute of Leadership and Management (ILM). Drawing upon both contemporary experience and that of well known leaders, this book offers practical advice and guidance to inspire, encourage,...

  • e-book

    Touch - Five Factors to Growing and Leading a...

    Tod Maffin; Mark Blevis
    (9771637)

    For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity - that...

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