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20734 produtos
  • e-book

    Digital Minds - 12 Things Every Business...


    The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more...

  • e-book

    Marketing 4.0


    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    Trading Price Action Trends


    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book



    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    INSPIRED - How to Create Tech Products...

    Marty Cagan

    How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...

  • e-book

    Ascensão e Queda do Planejamento Estratégico


    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

  • e-book

    101 Book Marketing Ideas for All Budgets

    Bo Bennett Bennett

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Investing - The Last Liberal Art

    Hagstrom,Robert G

    Robert G. Hagstrom is one of the best-known authors of investment books for general audiences. Turning his extensive experience as a portfolio manager at Legg Mason Capital Management into valuable guidance for professionals and nonprofessionals...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu; Sun Tzu

    Ther paperback edition of this book can be accessed with ISBN: 9176371107THE ART OF WAR (Chinese: ????; pinyin: S?nz? b?ngf?) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician,...

  • e-book

    Coaching for Performance


    This extensively revised and expanded new edition clearly explains the principles of coaching, with illustrations from business and sport.

  • e-book

    A Taste of Irrationality

    Dr. Dan Ariely

    Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut...

  • e-book

    Walking the Talk - Building a Culture for...


    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk...

  • e-book

    Techniques of Tape Reading

    Graifer,Vadym; Schumacher,Chris

    How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to...

  • e-book

    Buyer Personas


    Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

  • e-book

    The Economist Guide to Financial Management...


    The world of finance can be a minefield for the unwary. Without training, very few managers are prepared for the challenges of dealing with management reports, budgets and capital proposals, and find themselves embarrassed by their lack of...

  • e-book

    Knowledge for Justice - Critical Perspectives...

    Ibsen, Hilde

    With the adoption of the United Nations Sustainable Development Goals (SDGs) and the Paris Agreement, the purpose of development is being redefined in both social and environmental terms. Despite pushback from conservative forces, change is...

  • e-book

    Project Finance for Business Development

    John E. Triantis

    Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competitive advantage through project finance. Most importantly, it shows how different elements...

  • e-book

    ConsumAuthors - The New Generational Nuclei


    Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just...

  • e-book

    Essentials of Strategy

    Marco Giarratana

    Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book covers the basic topics of a strategy course (both competitive and...

  • e-book

    The New Social Game

    Davide Pellegrini

    The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more...

  • e-book

    Retirement Fail - The 9 Reasons People Flunk...

    Greg Sullivan

    There are nine key reasons people fail at retirement—and they’re not what you think. Are you working to avoid these major retirement fails? Every day, people just like you, people who have worked hard and saved carefully for retirement, make...

  • e-book

    Selling Boldly

    Alex Goldfayn

    IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to...

  • e-book


    Dept, International Monetary Fund. Asia

    Selected Issues

  • e-book

    EU Customs Code

    Sara Armella

    In a world where everyday reality is faced with protectionist pressures and globalization, the knowledge of customs law is an essential skill for companies and practitioners.The book offers the reader a deep analysis of the Union Customs Code (UCC)...

  • e-book

    El Salvador

    Dept.,International Monetary Fund. Stat

    As part of the Regional Project on Harmonizing External Sector Statistics (ESS) developed by the Technical Assistance Sector for Central America, Panama, and the Dominican Republic, a technical assistance mission on ESS visited San Salvador during...

  • e-book

    Costa Rica


    As part of the regional Central America-Panama-Dominican Republic Regional Technical Assistance Center (CAPTAC-DR) project to harmonize external sector statistics, a technical assistance mission on the Coordinated Direct Investment Survey (CDIS) and...

  • e-book

    Leading Clarity - The Breakthrough Strategy...


    More powerful than strategy, culture, or innovation, discover the one business tool that is the ultimate game-changer! Leading Clarity offers a bold proposal that changes the trajectory of your business and leadership. Today’s business environment is...

  • e-book

    Industrial Development in Africa - Mapping...


    Industrial Development in Africa critically synthesizes and reframes the debates on African industrial development in a capability-opportunity framework. It recasts the challenge in a broader comparative context of successive waves of catchup...

  • e-book

    Uncovering the Life of Your Dreams - An...

    Bruce D Schneider

    An enlightening story. . . Scott Billings has a pretty good life, or so it appears. But something is missing for him. Like many others, he finds himself just going through the motions, sleepwalking through life, until an unexpected and unique...

  • e-book

    Risk Management and Financial Institutions

    Hull,John C.

    The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial...

  • e-book


    Anderson, Dave

    Where do you fall on your organization's performance spectrum? Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization:...

  • e-book

    Essentials of Applied Portfolio Management


    This book offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. A portion of such practical cases are...

  • e-book

    Crushing It!

    Vaynerchuk, Gary

    Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by...

  • e-book

    Innovation in Organizations

    Marco Tortoriello

    The book is based on an empirical analysis of large high tech companies and how scientists, researchers and engineers manage knowledge flow to generate innovative outcomes. The book should be useful to managers interested in promoting the generation...

  • e-book

    Event Marketing


    What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal...

  • e-book

    Deaccessioning Today - Theory and Practice

    Miller, Steven

    Deaccessioning Today: Theory and Practice is a comprehensive international overview of deaccessioning. Author Steven Miller covers reasons for removing items from collections, looks at how and why deaccessioning occurs in museums around the world,...

  • e-book

    Systems Leadership - Creating Positive...


    This book is concerned with how people come together to achieve a productive purpose. Human survival has always depended upon our ability to form and sustain social organisations. People have a deep need to be creative and to belong. By creating...

  • e-book

    Lean Six Sigma For Leaders


    A refreshingly practical guide to real-world continuous improvement Lean Six Sigma for Leaders presents a no-frills approach to adopting a continuous improvement framework. Practical, down-to-earth and jargon-free, this book outlines the basic...

  • e-book

    Zero Down Your Debt - Reclaim Your Income and...


    How to get out of debt and enjoy debt free living with the powerful 'quot;Zero-Sum Budget'quot; method----------Zero Down Your Debt ? How to manage money and experience debt free living: Getting into debt is a piece of cake, but getting out?...

  • e-book

    Food Policy in the United States - An...

    Parke Wilde

    This new edition offers a timely update to the leading textbook dedicated to all aspects of U.S. food policy. The update accounts for experience with policy changes in the 2014 Farm Bill and prospects for the next Farm Bill, the publication of the...

  • e-book

    Nolo'apos;s Guide to Social Security...

    David Morton III

    A complete guide to Social Security disability benefits-- everything you need to know, from qualifying and applying for your benefits to appealing the denial of a claim. Written by a former Social Security doctor, this book provides a unique...

  • e-book

    Financial Decision-Making for Engineers

    Colin K. Drummond

    A much-needed practical guide, particularly suited for readers with engineering or science backgrounds, that provides the financial decision-making skills needed in the business world†‹ For engineers with little or no business background this book...

  • e-book

    Marketing Lateral

    Kotler,Philip; Bes,Fernando Trías de

    Os profissionais de marketing, hoje em dia, enfrentam um desafio difícil: como inovar, num mundo extremamente competitivo e num mercado hipersegmentado, com consumidores que cada vez mais estão imunes à publicidade. Por isso, o método tradicional do...

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