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20638 produtos
  • e-book

    Digital Minds - 12 Things Every Business...

    WSI,
    (9804589)

    The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more...

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  • e-book

    Trading Price Action Trends

    Brooks,Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    The Effective Executive

    Drucker,Peter F.
    (9439672)

    A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as 'the dean of this...

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    Marketing 4.0

    Kotler,Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    Launch

    Walker,Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG ,HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

  • e-book

    Trading Price Action Reversals

    Brooks,Al
    (9312380)

    A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading...

  • e-book

    101 Book Marketing Ideas for All Budgets

    Bo Bennett Bennett
    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

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  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu; Sun Tzu
    (9530211)

    Ther paperback edition of this book can be accessed with ISBN: 9176371107THE ART OF WAR (Chinese: ????; pinyin: S?nz? b?ngf?) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician,...

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  • e-book

    Markets in Profile - Profiting from the...

    James F. Dalton; Eric T. Jones; Robert B. Dalton
    (9299820)

    Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in order to present a unified theory of how markets work. The Market Profile is an ever-evolving,...

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    INSPIRED - How to Create Tech Products...

    Marty Cagan
    (9924173)

    How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...

  • e-book

    Techniques of Tape Reading

    Graifer,Vadym; Schumacher,Chris
    (3022474)

    How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to...

  • e-book

    Strategy Beyond the Hockey Stick - People,...

    Bradley,Chris; Smit,Sven; Martin Hirt
    (9989595)

    Beat the odds with a bold strategy We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget. CEOs usually rely on their experience and business smarts to...

  • e-book

    Reading Price Charts Bar by Bar

    Brooks,Al
    (9305366)

    While new technology and complicated theories promise to take your trading to 'the next level,' the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With this...

  • e-book

    Stop Selling and Start Leading - How to Make...

    KOUZES , JAMES M.
    (10105168)

    Make extraordinary sales happen!  In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to...

  • e-book

    The Free-Time Formula - Finding Happiness,...

    Sanders, Jeff
    (10105199)

    Find the time, clarity, and mental space to achieve your goals The Free-Time Formula helps you slow down time and get the important things done. We're all overworked, stressed, and always being asked to do more, and do it better; the days aren't...

  • e-book

    The Sensible Guide to Forex - Safer, Smarter...

    Wachtel, Cliff
    (10105121)

    FXstreet.Com’s 2013 Best Book Award! The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to...

  • e-book

    How Clients Buy - A Practical Guide to...

    Doug Fletcher
    (10105174)

    The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful...

  • e-book

    Macroeconomics of Climate Change in a...

    (10109347)

    Macroeconomics of Climate Change in a Dualistic Economy: A Regional General Equilibrium Analysis generates significant, genuinely novel insights about dual economies and sustainable economic growth. These insights are generalize-able and applicable...

  • e-book

    Basics Marketing 01 - Consumer Behaviour

    Noel,Hayden
    (10108936)

    Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.

  • e-book

    The Science of Intelligent Achievement

    (10105205)

    Smart strategies for pragmatic, science-based growth and sustainable achievement. The Science of Intelligent Achievement teaches you the scientific process of finding success through your most valuable assets: ·      Selective focus – how selective...

  • e-book

    Selling Your House For Dummies

    Ray Brown
    (10105175)

    Sell your house in any market Whether you're selling your home yourself or using a realtor, this helpful guide offers all the information you need to make an otherwise-stressful undertaking go smoothly. In Selling Your House For Dummies, you'll find...

  • e-book

    Football Development Index - Rationale,...

    Anatoly Vorobyev
    (10109265)

    This book provides a multidimensional perspective on global football development. The conceptual foundations of this study were constructed with in-depth interviews and expert panels, while more precise statistical and econometric techniques were...

  • e-book

    The Organic Profit - Rodale and the Making of...

    Andrew N. Case
    (10109390)

    From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of...

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  • e-book

    Courageous Coaching - Using the BUILD-RAISE...

    Edger, Chris
    (10108773)

    All managers need great coaching skills to get the best out of their people - quickly – but how? Courageous Coaching is a ground-breaking book that outlines in practical terms how managers – acting in a leader-coach capacity – can...

  • e-book

    Investing - The Last Liberal Art

    Hagstrom,Robert G
    (5002611)

    Robert G. Hagstrom is one of the best-known authors of investment books for general audiences. Turning his extensive experience as a portfolio manager at Legg Mason Capital Management into valuable guidance for professionals and nonprofessionals...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Buyer Personas

    Revella,Adele
    (9447744)

    Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

  • e-book

    Getting Things Done by David Allen | Key...

    Eureka Books
    (9665068)

    Getting Things Done by David Allen | Key Takeaways & AnalysisGetting Things Done by David Allen is the revised second edition of a book on organization and productivity originally published in 2001. Allen takes readers through the implementation of...

  • e-book

    Construction Extension to the PMBOK® Guide

    Project Management Institute
    (9576517)

    A Guide to the Project Management Body of Knowledge (PMBOK® Guide) provides generalized project management guidance applicable to most projects most of the time. In order to apply this generalized guidance to construction projects, the Project...

  • e-book

    The Business Blockchain - Promise, Practice,...

    Mougayar,William
    (9448883)

    The definitive pioneering blueprint covering the what, why and how of the blockchain.  Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a...

  • e-book

    Coaching for Performance

    Whitmore,John
    (5008494)

    This extensively revised and expanded new edition clearly explains the principles of coaching, with illustrations from business and sport.

  • e-book

    Business Plans that Work - A Guide for Small...

    Zacharakis,Andrew; Spinelli,Stephen; Timmons,Jeffry; Jeffry A Timmons
    (8046563)

    Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!With any endeavor, good planning is the key to good results-especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow...

  • e-book

    Inventory Management - Advanced Methods for...

    Geoff Relph; Catherine Milner
    (9759377)

    Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory.

  • e-book

    Scaling Up (Escalando sua Empresa)

    (9613743)

    Faz mais de uma década desde que o livro best-seller de Verne Harnish, Mastering the Rockefeller Habits, foi lançado pela primeira vez. Scaling Up: How a Few companies Make It...and Why the Rest Don'apos;t (Scaling Up: Como Algumas Poucas Empresas...

  • e-book

    SPIN Selling - Situation Problem Implication...

    Rackham,Neil
    (9433950)

    The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force....

  • e-book

    Ganhe dinheiro na internet: Coleção 101...

    José Dornelas
    (3388599)

    Navegue nas 101 maneiras que são apresentadas neste livro e se torne mais um empreendedor on-line de sucesso! O mais importante aprendizado que você terá depois de ter lido este livro é entender que a internet apresenta oportunidades sem paralelos no...

  • e-book

    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school...

  • e-book

    Good to Great

    Collins,Jim
    (8536363)

    The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about...

  • e-book

    Introduction to Air Transport Economics -...

    Fleming, Ken
    (10081920)

    Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic...

  • e-book

    Pitching and Closing

    Alexander Taub
    (10082023)

    EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPSCorporations have profited from strong business development strategies for years. So it'apos;s no surprise that of the half-million new businesses created each year, the most successful ones...

  • e-book

    Marketing Lateral

    Kotler,Philip; Bes,Fernando Trías de
    (8869420)

    Os profissionais de marketing, hoje em dia, enfrentam um desafio difícil: como inovar, num mundo extremamente competitivo e num mercado hipersegmentado, com consumidores que cada vez mais estão imunes à publicidade. Por isso, o método tradicional do...

  • e-book

    Walking the Talk - Building a Culture for...

    Taylor,Carolyn
    (9499315)

    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk...

  • e-book

    Reminiscences of a Stock Operator

    Edwin Lefèvre
    (9305592)

    'Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's frenzy on the foreign exchange markets.' —Worth magazine 'The most entertaining book written on...

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