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17346 produtos
  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    DotCom Secrets - The Underground Playbook for...

    Russell Brunson
    (9652203)

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

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    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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  • e-book

    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Service Design for Business - A Practical...

    Lavrans Løvlie
    (9447661)

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

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    Social Marketing - Why should the Devil have...

    Gerard Hastings
    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

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    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

  • e-book

    Coaching in the Project Environment

    APM People SIG
    (9534322)

    Coaching in the Project Environment is the second title from APM'apos;s Emerging Trends range. It covers the growing phenomenon of coaching project individuals and project teams to achieve better results.

  • e-book

    The Compleat Day Trader, Second Edition

    Bernstein, Jake
    (7391116)

    THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISKSince The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of...

  • e-book

    Zero Risk Real Estate

    Cummings, Chip
    (9314463)

    Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200...

  • e-book

    Trading Price Action Trends

    Brooks, Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Management Cases

    Drucker, Peter F.
    (8778056)

    The companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some...

  • e-book

    Coaching for Emotional Intelligence - The...

    (8289695)

    To bring out the best in your employees, remember that performance is only the beginning.

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Information Literacy Landscapes - Information...

    (9756109)

    Drawing upon the author'apos;s on going research into information literacy, Information Literacy Landscapes explores the nature of the phenomenon from a socio-cultural perspective, which offers a more holistic approach to understanding information...

  • e-book

    The Brand Mindset - Five Essential Strategies...

    Knapp, Duane
    (9762203)

    How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a...

  • e-book

    HAZOP - Guide to Best Practice

    Crawley, Frank; Tyler, Brian
    (9763705)

    HAZOP: Guide to Best Practice, 3rd Edition describes and illustrates the HAZOP study method, highlighting a variety of proven uses and approaches. This updated edition brings additional experience with which to assist the reader in delivering optimum...

  • e-book

    Interpreting LGBT History at Museums and...

    Susan Ph.D Ferentinos
    (9762951)

    LGBT individuals and families are increasingly visible in popular culture and local communities; their struggles for equality appear regularly in news media. Interpreting LGBT History at Museums and Historic Sites provides a straightforward,...

  • e-book

    Finance for Nonfinancial Managers, Second...

    Siciliano, Gene
    (9762133)

    AN INTRODUCTION TO FINANCIAL REPORTS--WITH NEW TACTICS FOR BUDGETING AND PINPOINTING KEY FINANCIAL AREASFinancial decisions impact virtually every area of your company. As a manager, it'apos;s up to you to understand how and why.Finance for...

  • e-book

    Human Factors Research - Methods and...

    J. E. Harrigan
    (9757805)

    In order to succeed, human factors research must blend the subjective and objective aspects of the client'apos;s situation, applying both argument and evidence. How to accomplish this complex and very necessary goal is the subject of this book in...

  • e-book

    Design for Services

    Meroni, Anna; Daniela Sangiorgi
    (9761465)

    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation,...

  • e-book

    Compound Interest Simplified

    Guy E. Churchill
    (9765680)

    Compound Interest Simplified is designed to help the average student pass the Part C examination paper called Fundamentals of Compound Interest for the Associateship of the British Chartered Insurance Institute.This book is organized into two parts....

  • e-book

    Presentation Skills That Will Take You to the...

    Weissman, Jerry
    (9760164)

    Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations   Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your...

  • e-book

    Groundwater Resource Development

    Bell, F G; L Hamill
    (9757924)

    Groundwater Resource Development describes the basic steps involved in the development of a groundwater resource in the search for productive aquifers. This book discusses groundwater exploration, construction and testing of water wells, water...

  • e-book

    Thinking About Retirement - Problems and...

    J. H. Wallis
    (9765708)

    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity,...

  • e-book

    Planning IT

    David J Silk
    (9758108)

    Planning IT provides a framework for assessing and improving the practice of information management in organizations. It describes the ways in which senior managers can diagnose the situation in their enterprise and generate an appropriate action...

  • e-book

    Proactive Maintenance for Mechanical Systems

    E. C. Fitch
    (9766797)

    Written by Dr. E.C. Fitch, the book contains over 340 double column pages which include 400 figures and tables, a comprehensive bibliography, and index. There is no root cause of mechanical failure, known to the author, that has been ignored or left...

  • e-book

    Influencing Enterprise Risk Mitigation

    Francis J. D'apos;Addario
    (9763040)

    In Influencing Enterprise Risk Mitigation, author Francis J. D'apos;Addario draws on his many years of impressive security experience to describe business risk prevention and mitigation strategies. D'apos;Addario, former security manager at Starbucks...

  • e-book

    The Economist - Brands and Branding

    Clifton, Rita
    (9767226)

    Although the balance sheet may not even put a value on it, a company'apos;s brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm'apos;s market value in some cases. This book argues that...

  • e-book

    Social Work Supervision in Practice

    Bessie Kent
    (9765437)

    Social Work Supervision in Practice deals with the problems and process of social work supervision. This book teaches social work supervision by adapting general education principles to certain educative tasks and problems. The lessons contained...

  • e-book

    Inventory Management - Advanced Methods for...

    Geoff Relph; Catherine Milner
    (9759377)

    Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory.

  • e-book

    Economic Growth - International Edition

    Weil, David
    (9762428)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    The Brand Challenge - Adapting Branding to...

    Kartikeya Kompella
    (9768601)

    Not simply an introduction to branding, The Brand Challenge brings together some of the world's leading brand experts to provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance...

  • e-book

    Spies, Inc. - Business Innovation from...

    Perman, Stacy
    (9769968)

    In Spies, Inc. former Time and Business 2.0 writer Stacy Perman reveals the spellbinding story of the Israeli military and 8200, the ultra-secret high-tech intelligence unit whose alumni helped create a number of the groundbreaking technologies...

  • e-book

    The Business of Choice - Marketing to...

    Matthew Willcox
    (9769973)

    Winner of the  2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the...

  • e-book

    Six Key Communication Skills for Records and...

    Kenneth Laurence Neal
    (9767113)

    Excellent business communication skills are especially important for information management professionals, particularly records managers, who have to communicate a complex idea: how an effective program can help the organization be better prepared...

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