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17320 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    IFIP Glossary of Terms Used in Production...

    (9764540)

    There is at present no universally accepted source giving definitions in English of the principal terms used in Production Control and in closely related areas. Most of the dictionaries and glossaries which do exist in this field fail to cover the...

  • e-book

    Executive Finance and Strategy

    (9768047)

    Executive Finance and Strategy goes beyond demystifying accounts and explaining terminology. By linking finance with strategy in a practical way it focuses on putting finance into the context of top-level decision making and as a measure and...

  • e-book

    Principles of Integrated Marketing...

    (9761744)

    Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity...

  • e-book

    Turning Learning into Action - A Proven...

    (9768588)

    With standard training approaches, less than 20% of learning is transferred back into the workplace and used to deliver positive business results. This book gives a new, step by step methodology as a proven solution to this problem.

  • e-book

    Introduction to US Cybersecurity Careers

    (9763666)

    Introduction to US Cybersecurity Careers is a concise introduction to the world of cybersecurity and the career opportunities therein. This book provides a basic rundown of industry sectors, roles, and places to search for job opportunities within...

  • e-book

    Dynamic Modeling of Transport Process Systems

    Schiesser, william E.; C. A. Silebi
    (9756137)

    This book presents a methodology for the development and computer implementation of dynamic models for transport process systems. Rather than developing the general equations of transport phenomena, it develops the equations required specifically for...

  • e-book

    Solar Versus Nuclear - Choosing Energy...

    (9767565)

    Solar Versus Nuclear: Choosing Energy Futures study is an eight-chapter text that studies the long-termimplications of Sweden'apos;s decisions to explore nuclear energy and other alternative development options. Sweden'apos;s high standards of...

  • e-book

    Drug Testing

    Fay, John
    (9757699)

    Drug Testing focuses on the contributions of drug testing in the identification of the state of drug abuse and the implementation of policies and regulations making drug use unacceptable either socially or in the workplace.The book first gives an...

  • e-book

    The Value of Agricultural Land

    (9765414)

    The Value of Agricultural Land is concerned with the value of agricultural land and covers topics ranging from land rents, transport costs, and land use as well as land prices and agricultural rents.This book has seven chapters; the first of which...

  • e-book

    Profiting from Technical Analysis and...

    (9760227)

    Time your trades more accurately and reliably! The secret is to combine western technical analysis with eastern candlestick methods. In Profiting from Technical Analysis and Candlestick Indicators , top trader and best-selling author Michael C....

  • e-book

    Food and Society - A Sociological Approach

    (9768694)

    The importance of food is undeniable. Yet, because it is so close and obvious, we often fail to pay attention to it. In Food and Society: A Sociological Approach, author William C. Whitt attempts to develop a multi-level, multidisciplinary approach...

  • e-book

    Modern Energy Economy in Beet Sugar Factories

    (9766749)

    This book is devoted to the problems of identifying the potential for, designing and implementing, energy-saving measures in beet sugar factories. As the sugar industries in various countries differ considerably with respect to the economic...

  • e-book

    How the Stock Market Works - A...

    Michael Becket
    (9768851)

    Understand how the UK's investment and financial markets operate, and their interaction with other financial markets around the world with this clear, insightful and practical guide.

  • e-book

    Media and Information Literacy - An...

    (9767964)

    Media and Information Literacy: An Integrated Approach for the 21st Century provides a novel rationale for the integration of media and information literacy and gives direction to contemporary media and information literacy education. The book takes...

  • e-book

    Automated Option Trading - Create, Optimize,...

    Tsudikman, Vadim; Sergey Ph.D. Izraylevich
    (9760094)

    The first and only book of its kind,Automated Options Trading describes a comprehensive, step-by-step process for creating automated options trading systems. Using the authors’ techniques, sophisticated traders can create powerful frameworks for the...

  • e-book

    One World Health - An Overview of Global...

    Lord Nigel Crisp
    (9755989)

    This brand new textbook presents a new approach to the teaching and understanding of global health. It describes the shared opportunities but also the problems that we all face, wherever we live, and the particular needs of the poorest people in...

  • e-book

    Confidence at Work - Get It, Feel It, Keep It

    Taylor, Ros
    (9757893)

    Confidence at Work takes the theories and insights from major psychologists to help you to nurture true confidence from within and succeed in the competitive world of work.

  • e-book

    Computer Security in Financial Organizations

    (9766843)

    This book provides a unique in-depth focus on how financial organizations and suppliers of computer security are currently addressing - in strategic terms - the problem of computer security.Written in an easy to read, non technical style the book is...

  • e-book

    Knowledge Management for Services, Operations...

    Young, Tom
    (9757617)

    This book is aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in services, operational or production environments. The models and techniques for KM are well defined within environments with a...

  • e-book

    Energy - Its Production, Conversion and Use...

    (9764936)

    Energy: Its Production, Conversion and Use in the Service of Man deals with energy production and conversion as well as its role in the advancement of civilization. Based on three lectures delivered in February-March 1962 under the auspices of the...

  • e-book

    Advertising In India - Trends And Impact

    (9758564)

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of...

  • e-book

    Application Service Providers in Business

    (9768503)

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s...

  • e-book

    Risk Strategies - Dialling Up Optimum Firm...

    (9761444)

    At a time when unacceptable risk taking is rightly condemned, how can organizations still benefit from the upside of risk? Can risk still be good? Written by an author who has managed risk, teaches about risk, but most importantly of all has...

  • e-book

    New Venture Formations in United States...

    (9761469)

    This volume, originally published in 1995, investigates the variation in rates of new venture inititations across manufacturing industries. Based on Austrain and other perspectives on market disequilibrium, the book proposes a model of new venture...

  • e-book

    Leadership in Academic and Public Libraries -...

    (9763247)

    In a time when libraries have to face constant change, this book provides examples and advises on how to lead when change is needed (for example, when quality management is implemented or when libraries have to merge or to relocate). Engaging with...

  • e-book

    Practical Leadership

    Mackay, Gordon
    (9757110)

    This management book is published in association with the Institute of Leadership and Management (ILM). Drawing upon both contemporary experience and that of well known leaders, this book offers practical advice and guidance to inspire, encourage,...

  • e-book

    How to Write a Marketing Plan

    (9768636)

    Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

  • e-book

    Software-Defined Data Infrastructure...

    (9758630)

    Server and Storage I/O Fundamentals is the definitive source providing comprehensive coverage addressing IT data storage networking infrastructure topics involving public and private cloud, virtualization and traditional IT environments. This book...

  • e-book

    Smart Security - Practices that Increase...

    (9763597)

    Smart Security: Practices that Increase Business Profits is a video presentation. Length: 58 minutes. Smart Security: Practices that Increase Business Profits offers proven concepts and practices for those seeking new and creative ways to understand...

  • e-book

    A Practical Guide to Rational Drug Design

    (9768396)

    This book is not going to be an exhaustive survey covering all aspects of rational drug design. Instead, it is going to provide critical know-how through real-world examples. Relevant case studies will be presented and analyzed to illustrate the...

  • e-book

    The Future of Energy

    (9767776)

    Using the principle that extracting energy from the environment always involves some type of impact on the environment,The Future of Energy discusses the sources, technologies, and tradeoffs involved in meeting the world'apos;s energy needs. A...

  • e-book

    Multimedia Information Retrieval - Theory and...

    Roberto Raieli
    (9757245)

    Novel processing and searching tools for the management of new multimedia documents have developed. Multimedia Information Retrieval (MIR) is an organic system made up of Text Retrieval (TR); Visual Retrieval (VR); Video Retrieval (VDR); and Audio...

  • e-book

    The Complete Guide to Professional Networking...

    Simon Phillips
    (9756852)

    This book will help you not just to survive but to thrive in today's networked business world. Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking using tools like LinkedIn,...

  • e-book

    International Corporate Governance - A...

    (9759046)

    Thomas Clarke'apos;s International Corporate Governance offers a comprehensive guide to corporate governance forms and institutions and examines the recurring crises in corporate governance and the resulting corporate governance reform around the...

  • e-book

    Rivalrous Consonance - A Theory of General...

    (9766900)

    The book is an attempt to construct frameworks for the analysis of oligopoly which combine both the rivalrous and cooperative elements in the market structure of mature oligopolistic industries. It provides an alternative approach to those of game...

  • e-book

    State Level Public Enterprises in India

    J. Kiranmai; R. K. Mishra
    (9754807)

    This book is an attempt to study and analyse the functioning of the State Level Public Enterprises (SLPEs) in India. The book is based on a study completed for the Department of Public Enterprises, Ministry of Heavy Industries and Public Enterprises,...

  • e-book

    Leadership in Health Care - A European...

    Goodwin, Neil
    (9754809)

    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU...

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  • e-book

    1992-Planning for Financial Services and the...

    (9764844)

    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services.The book covers topics such as the Single...

  • e-book

    Investing in Credit Hedge Funds

    Putri Pascualy
    (9755807)

    THE DEFINITIVE GUIDE TO CREATING A POWERFUL STRATEGY FOR INVESTMENTS IN CREDIT HEDGE FUNDSFollowing the credit crisis that rocked the global markets, many investors were left with a great sense of unease. However, when faced with historically low...

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