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17359 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Preparing for Next Generation Security Leader...

    Francis J. D'apos;Addario
    (9756901)

    Preparing for Next Generation Security Leader Opportunities is an excellent resource for the new or existing security leader who wants to prepare him or herself for the future of security. In this 30-minute Proven Practices presentation, narrator...

  • e-book

    Performance Coaching - A Complete Guide to...

    Wilson, Carol
    (9756961)

    Performance Coaching offers a complete guide to the fundamentals of coaching. It gives all the key principles, tools and case studies you to need develop your knowledge and best practice in coaching.

  • e-book

    The Energy Saving Guide

    (9767489)

    The Energy Saving Guide: Tables for Assessing the Profitability of Energy Saving Measures with Explanatory Notes and Worked Examples describes the means of comparing investment in energy saving measures with other types of financial investment.This...

  • e-book

    Proactive Maintenance for Mechanical Systems

    (9766797)

    Written by Dr. E.C. Fitch, the book contains over 340 double column pages which include 400 figures and tables, a comprehensive bibliography, and index. There is no root cause of mechanical failure, known to the author, that has been ignored or left...

  • e-book

    Get Your SHIFT Together

    (9761677)

    Get ready to SHIFT your life!'quot;Through shifting your focus and way of thinking, Steve Rizzo shows how to succeed on all levels of life, while actually enjoying the process. What could be better?! You will love the truth, the humor, and the wisdom...

  • e-book

    Creating and Growing Real Estate Wealth - The...

    Poorvu, William J.
    (9760099)

    “This well-organized book shows what a typical life in real estate is like so that newcomers can decide whether the field is right for them. It also offers advice on how to grow real estate investments for people who are already in the industry....

  • e-book

    Deadlines and Disruption - My Turbulent Path...

    (9762972)

    A Top Editor'apos;s Take on the State of Journalism Today-and His Prescient Forecast of Its Future'quot;This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the...

  • e-book

    Leveraging Communities of Practice for...

    (9760028)

    How can you build a successful community of practice that is integrally linked to your company'apos;s strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge...

  • e-book

    The Brand Mindset - Five Essential Strategies...

    (9762203)

    How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a...

  • e-book

    Mindful Work - How Meditation Is Changing...

    (9761577)

    An investigation of the growing trend among major companies, including Fortune 100 giants, to promote mindful activities like meditation and yoga in the workplace, and its often surprising effects on productivity, strategy, and employees’ mental...

  • e-book

    Economics of Public Finance

    (9766899)

    The latest edition of this valuable book updates all previous material and incorporates much new material. It includes a consideration of the problems of and methods for controlling public spending, the relative merits of income tax and a direct...

  • e-book

    Marine Sources of Energy - Pergamon Policy...

    (9767474)

    Marine Sources of Energy focuses on international research and development activities in the field of marine sources of energy such as waves, tides, currents, winds, and salinity gradients. General and specific recommendations for future research and...

  • e-book

    The Russian Far East - Strategic Priorities...

    (9762278)

    The Russian Far East is one of the most strategically important regions of Russia. The Russian Far East and the development of its manufacturing strength determine Russia'apos;s role in a major economic area of the world: the Asia-Pacific region. The...

  • e-book

    Foreign Direct Investment in Latin America -...

    (9768140)

    Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct investment in the established and emerging markets of...

  • e-book

    Meeting the Needs of Student Users in...

    (9767651)

    Meeting the Needs of Student Users in Academic Libraries surveys and evaluates the current practice of learning commons and research services within the academic library community in order to determine if these learning spaces are functioning as...

  • e-book

    Global HR Competencies - Mastering...

    (9763272)

    HR thought leader Dave Ulrich - bestselling author of HR Champions, The Why of Work, HR from the Outside In, and more--is back with his international colleagues to unpack and distill the finest, most up-to-the-moment thinking from the HR world....

  • e-book

    Internal Communications - A Manual for...

    (9768028)

    Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

  • e-book

    International Corporate Governance - A...

    (9759046)

    Thomas Clarke'apos;s International Corporate Governance offers a comprehensive guide to corporate governance forms and institutions and examines the recurring crises in corporate governance and the resulting corporate governance reform around the...

  • e-book

    IoT Inc.

    (9763382)

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They'apos;re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone...

  • e-book

    Distributional Consequences of Direct Foreign...

    (9766394)

    Distributional Consequences of Direct Foreign Investment examines the net effect of direct foreign investment (DFI) on both U.S. employment demand in the short run and on the level and distribution of domestic income in the long run. Topics covered...

  • e-book

    Application Service Providers in Business

    (9768503)

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s...

  • e-book

    Assessment Through Interviewing

    G. Shouksmith
    (9757026)

    This edition retains much of the material of the first edition, but includes extended material on planning for the interview, and on the conduct of the interview, aimed at making its coverage of the basic concepts more comprehensive. Use of groups...

  • e-book

    Profiting from Technical Analysis and...

    (9760227)

    Time your trades more accurately and reliably! The secret is to combine western technical analysis with eastern candlestick methods. In Profiting from Technical Analysis and Candlestick Indicators , top trader and best-selling author Michael C....

  • e-book

    Economics - Made Simple

    (9764886)

    Economics: Made Simple, 14th Edition covers all the basic aspects of the economic organization of free-enterprise societies, with special reference to Great Britain'apos;s position in the European Community. The book tackles the production,...

  • e-book

    Shattering the Glass Ceiling - How to Break...

    (9762710)

    What good is a breakthrough that leaves you broken?Are you paying too high a price for your professional success? Do you feel undervalued, under compensated and overworked? Does your demanding career and relationship balancing act leave you...

  • e-book

    Theory of Microeconomics

    Trout Rader
    (9756860)

    Theory of Microeconomics provides information pertinent to the fundamental aspects of microeconomics. This book covers a variety of topics, including economic theory, resource allocation, production transformations, producer efficiency, utility...

  • e-book

    Corporate Governance Ethics and CSR

    (9768584)

    Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

  • e-book

    Transportation Planning, Policy and Analysis...

    (9765348)

    Urban and Regional Planning Series, Volume 13: Transportation Planning, Policy and Analysis is a review of selected policies affecting the administration, urban transportation, and proposals regarding transport improvements.The book discusses the...

  • e-book

    The Legal Risk Management Handbook - An...

    (9768637)

    The definitive guide to identifying and managing legal risk for legal, risk and compliance professionals and governance teams.

  • e-book

    How to Use Finance and Accounting in HR...

    Steven Director; Bashker D. Biswas
    (9760185)

    In Compensation and Benefit Design , Bashker D. Biswas shows exactly how to bring financial rigor to the crucial 'quot;people'quot; decisions associated with compensation and benefit program development. This comprehensive book begins by...

  • e-book

    Watertight Marketing - Delivering Long-Term...

    (9759895)

    Are you wasting your money on marketing? Most businesses are. They'apos;ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There'apos;s...

  • e-book

    Financing the End-to-end Supply Chain - A...

    (9768633)

    Provides a detailed introduction to the emerging field of supply chain finance; demonstrating the importance of the strategic relationship between supply chain and financial communities within an organization.

  • e-book

    Special Libraries as Knowledge Management...

    (9767678)

    This book focuses on the role of special libraries as knowledge management centres in their organisations. It describes the work of a special library and the special library draws on the characteristics that make the nucleus of collecting and...

  • e-book

    Social Media Audits - Achieving Deep Impact...

    Urs E Gattiker
    (9757045)

    Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing...

  • e-book

    Risk Strategies - Dialling Up Optimum Firm...

    (9761444)

    At a time when unacceptable risk taking is rightly condemned, how can organizations still benefit from the upside of risk? Can risk still be good? Written by an author who has managed risk, teaches about risk, but most importantly of all has...

  • e-book

    Economic Growth - International Edition

    Weil, David
    (9754759)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Thinking About Retirement - Problems and...

    (9765708)

    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity,...

  • e-book

    The Price of Global Health

    (9761434)

    Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments...

  • e-book

    Plant Design and Operations

    (9764501)

    Plant Design and Operations provides practical guidance on the design, operation, and maintenance of process facilities. The book is based on years of hands-on experience gathered during the design and operation of a wide range of facilities in many...

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