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16230 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    National Defense Budgeting and Financial...

    Candreva, Philip J.
    (9737105)

    The U.S. Department of Defense accounts for over half of federal government discretionary spending and over 3% of GDP. Half of all federal employees work for the Department. The annual budget for the military not only provides for those salaries, it...

  • e-book

    Financial and Operating Performance of Indian...

    A Manor Selvi
    (9738471)

    The Book covers following aspects in Indian Automobile Industry: Meaning and Concept of Financial Appraisal • Need, and Aims of Financial Analysis • Tools and, Techniques for Analysis of Financial Statements •, Scope of the Study • Statement of the...

  • e-book

    Leadership That Gets Results (Harvard...

    Daniel Goleman
    (9737671)

    A leader'apos;s singular job is to get results. But even with all the leadership training programs and 'quot;expert'quot; advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737203)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    Superior Customer Value - Strategies for...

    Weinstein, Art
    (9737767)

    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers - this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and...

  • e-book

    Oil, Gas, and Mining - A Sourcebook for...

    Michael C. Stanley; Peter D. Cameron
    (9737157)

    Oil, Gas, and Mining: A Sourcebook for Understanding the Extractive Industries provides developing countries with a technical understanding and practical options around oil, gas, and mining sector development issues. A central premise of the...

  • e-book

    Happiness (HBR Emotional Intelligence Series)

    Mckee, Annie; Harvard Business Review; Gilbert, Daniel
    (9736914)

    What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing?This book explores answers to these questions with research into how happiness is measured, frameworks for personal...

  • e-book

    Big Data For Small Business For Dummies

    Marr, Bernard
    (9739446)

    Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to...

  • e-book

    Return on Character - The Real Reason Leaders...

    Kiel, Fred
    (9737224)

    Does the character of our leaders matter?You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as...

  • e-book

    How to Invest Your Time Like Money

    Elizabeth Grace Saunders
    (9736984)

    How to Invest Your Time Like Money is a concise, practical guide to get you out of time debt. Unlike others, who create the false hope that if only you worked harder, faster, longer, and smarter, you could do everything you want and make everyone...

  • e-book

    HBR'apos;s 10 Must Reads on Sales (with bonus...

    Zoltners, Andris; Harvard Business Review; Kotler, Philip
    (9737206)

    Sales isn'apos;t about pushing products or being efficient; it'apos;s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We'apos;ve combed through hundreds of Harvard...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737649)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    The Social Life of Information - Updated,...

    Duguid, Paul; Brown, John Seely
    (9737497)

    'quot;Should be read by anyone interested in understanding the future,'quot; The Times Literary Supplement raved about the original edition of The Social Life of Information. We'apos;re now living in that future, and one of the seminal books of the...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737748)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    Small Business Marketing For Dummies

    Paul Lancaster
    (9739408)

    Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost.  It shows you how to build...

  • e-book

    HBR Guide to Emotional Intelligence (HBR...

    Harvard Business Review
    (9737161)

    Managing the human side of workResearch by Daniel Goleman, a psychologist and coauthor of Primal Leadership, has shown that emotional intelligence is a more powerful determinant of good leadership than technical competence, IQ, or vision.Influencing...

  • e-book

    HBR Guide to Being More Productive (HBR Guide...

    Harvard Business Review
    (9737331)

    Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all done-skip lunch, work a longer day. Maybe you throw your hands up,...

  • e-book

    The Theory of the Business (Harvard Business...

    DRUCKER , PETER F.
    (9736977)

    Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday...

  • e-book

    The Medici Effect, With a New Preface and...

    Johansson, Frans
    (9738505)

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans...

  • e-book

    Leadership on the Line, With a New Preface -...

    Linsky, Marty; HEIFETZ , RONALD
    (9737905)

    To lead is to live dangerously. It'apos;s romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires...

  • e-book

    Effective Investor - Lessons from an African...

    Franco Busetti
    (9738258)

    Why is the South African stock market important? First, it is classified as an emerging market. However, while the country shows emerging characteristics, its stock market is highly developed. It is one of the oldest stock exchanges in the world and...

  • e-book

    The Virtual Manager Collection (3 Books) (HBR...

    Harvard Business Review
    (9736815)

    Today we have greater control over where and when we work. As our businesses spread across the world and technology makes it easy to do our jobs from anywhere there’s Wi-Fi, more of us have the option to go remote. But that doesn’t mean we’re good at...

  • e-book

    Adaptive Business Continuity - A New Approach

    Armour, Mark; David Lindstedt
    (9736857)

    Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you...

  • e-book

    Get Paid For Your Pad - How to Maximize...

    Huzefa Kapadia; Jasper Ribbers
    (9737507)

    How To Make Money On AirbnbIf you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting...

  • e-book

    Change Management - Manage the Change or It...

    Harrington, H. James; Frank Voehl
    (9737553)

    Change Management: Manage Change or It Will Manage You represents a substantial core guidance effort for Change Management practitioners. Organizations currently contend with increasingly higher levels of knowledge-driven competition. Many attempt to...

  • e-book

    Caixa Negra

    Diogo Cavaleiro
    (9739342)

    Os negócios polémicos. As várias crises. As ligações políticas. Como a Caixa Geral de Depósitos deixou de ser um império.A empresária Isabel dos Santos desce, sorridente, as escadas. Vem com um bloco nas mãos. Está lá inscrita a insígnia Zon Optimus....

  • e-book

    Blue Ocean Leadership (Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9738446)

    Ten years ago, two INSEAD professors broke ground by introducing 'quot;blue ocean strategy,'quot; a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the...

  • e-book

    Saving the Company - A New Strategy For The...

    Jerome Want
    (9738348)

    In the age of radical change, the usual fads, fix-its, and magic bullets no longer guarantee the success of any business regardless of size or industry. Entire industries, not just companies, are failing as the pace and radical nature of change...

  • e-book

    Making It - Why Manufacturing Still Matters

    Uchitelle, Louis
    (9738171)

    From the longtime New York Times economics correspondent, a closely reported argument for the continuing importance of industry for American prosperityIn the 1950s manufacturing generated nearly 30 percent of U.S. income. Over the past fifty-five...

  • e-book

    Time, Talent, Energy - Overcome...

    Eric Garton; Michael C. Mankins
    (9736932)

    Managing Your Scarcest ResourcesBusiness leaders know that the key to competitive success is smart management of scarce resources. That'apos;s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no...

  • e-book

    Inside Real Estate - Buy, Sell and Profit in...

    O'Malley, Peter
    (9738901)

    The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real...

  • e-book

    Private Label Strategy - How to Meet the...

    Kumar, Nirmalya; Steenkamp, Jan-benedict E. M.
    (9737871)

    As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently,...

  • e-book

    When a New Leader Takes Over - Toward Ethical...

    Sims, Ronald R.
    (9736953)

    When a New Leader takes Over: Toward Ethical Turnarounds takes a detailed look at the experiences of new leaders who are charged with turning an organization around following an ethical scandal. The challenges confronting new leaders who are tasked...

  • e-book

    Principles of Managment

    Amar Jyoti
    (9737759)

    This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very student-friendly. It emphasises the issues...

  • e-book

    Dual Transformation - How to Reposition...

    Anthony, Scott D.; Johnson, Mark W.; Gilbert, Clark G.
    (9737407)

    Game-changing disruptions will likely unfold on your watch. Be ready.In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today:...

  • e-book

    Retire Secure! - A Guide To Getting The Most...

    Lange, James
    (9736891)

    In the new edition of Retire Secure! CPA and attorney James Lange supplements his proven methods for making the most of your retirement plans with updated information, analysis and examples as well as offers recommendations for new tax-saving...

  • e-book

    Built for Growth - How Builder Personality...

    Chris Kuenne; John Danner
    (9738433)

    Are You a Driver, an Explorer, a Crusader, or a Captain?Many factors shape the success or failure of a new business, whether it'apos;s a stand-alone startup or a venture inside a larger corporation. But the most important and least understood of...

  • e-book

    Encouraging the Heart - A Leader's Guide to...

    Kouzes, James M.; Posner, Barry Z.
    (9739575)

    All too often, simple acts of human kindness are often overlooked and under utilized by people in leadership roles. Advising mutual respect and recognition of accomplishments, Encouraging the Heart shows us how true leaders encourage and motivate...

  • e-book

    The Medici Effect, With a New Preface and...

    Johansson, Frans
    (9738400)

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans...

  • e-book

    The HBR?s 10 Must Reads Leader?s Collection...

    Christensen, Clayton M.; Harvard Business Review; Drucker, Peter Ferdinand
    (9737801)

    Becoming a great leader takes work. This digital collection from Harvard Business Review offers the ideas and strategies to help get you there.The HBR’s 10 Must Reads Leader’s Collection includes digital editions of all the Harvard Business Review...

  • e-book

    Operational Excellence in Your Office

    Healey, Tim; Duggan, Kevin J.
    (9738440)

    Operational Excellence is achieved when all employees in your organization can see the flow of value to your customers and can make adjustments to that flow before it breaks down. Operational Excellence in Your Office: A Guide to Achieving Autonomous...

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