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17375 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

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    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

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    Fail Fast or Win Big - The Start-Up Plan for...

    Bernard Schroeder
    (9769222)

    Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is...

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    Humanizing Big Data - Marketing at the...

    (9768044)

    Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.

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    Finance - Financial Data of Banks& Other...

    (9766905)

    This volume reviews the publicly available sources of statistical information on finance, covering the UK monetary sector, banks, finance houses, building societies and other financial institutions. It also deals with pensions, life insurance,...

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    Economic Growth - International Edition

    (9762428)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Plant Design and Operations

    (9764501)

    Plant Design and Operations provides practical guidance on the design, operation, and maintenance of process facilities. The book is based on years of hands-on experience gathered during the design and operation of a wide range of facilities in many...

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    The Brand Challenge - Adapting Branding to...

    (9768601)

    Not simply an introduction to branding, The Brand Challenge brings together some of the world's leading brand experts to provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance...

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    Agile PR - Expert Messaging in a...

    Salzman, Marian; THE TEAM AT HAVAS PR
    (9769233)

    Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations...

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    The Quality Instinct - Seeing Art Through a...

    (9762197)

    Part personal memoir, part thinking person's guide to the museum, The Quality Instinct is filled with wit and humor, anecdotes, and insights from the author's 30 years in the highly competitive, often contentious art world. Maxwell Anderson takes us...

  • e-book

    A One-Year Accounting Course

    (9765162)

    A One-Year Accounting Course: In Two Parts, Part II presents the historical context of accounting practice. This book examines the development as well as the advantages of the accounting profession.Organized into 10 chapters, this book begins with an...

  • e-book

    Thinking About Retirement - Problems and...

    (9765708)

    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity,...

  • e-book

    Coal, Gas and Electricity - Reviews of United...

    (9767467)

    Coal, Gas and Electricity is a review of statistical data available for three fuel industries in the United Kingdom: coal, gas, and electricity. Topics covered include energy planning, comparability of fuels, published energy statistics, and energy...

  • e-book

    Turning Learning into Action - A Proven...

    (9768588)

    With standard training approaches, less than 20% of learning is transferred back into the workplace and used to deliver positive business results. This book gives a new, step by step methodology as a proven solution to this problem.

  • e-book

    Think, Act, and Invest Like Warren Buffett

    (9761676)

    Bedrock investing principles for profiting in today'apos;s shaky marketsIf you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to...

  • e-book

    Complete Training Evaluation - The...

    Griffin, Richard
    (9756854)

    Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development.

  • e-book

    The Business Plan Workbook - A Practical...

    (9768610)

    The Business Plan Workbook takes a uniquely practical approach to the subject of business planning, encouraging readers to engage with 29 assignments that will form the basis of their business plan.

  • e-book

    ALL IN - 101 Real Life Business Lessons For...

    Green, Bill
    (9768991)

    You have the Big Idea, the drive and ambition.You see the market, and you’ve identified the customers. You want to be wildly successful. You wonder, how certain entrepreneurs have achieved success without a fancy education or unlimited access to...

  • e-book

    iMoney - Profitable ETF Strategies for Every...

    (9760102)

    The Up-to-the-Minute Guide to ETF Investing: Pick the Right ETFs for Your Unique Goals!   “The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock veteran looking for new investment...

  • e-book

    Airbus'apos; Overstretched Supply Chain -...

    Munson, Chuck
    (9760192)

    Using Airbus's experience, this new case study discusses how exceptionally lean supply chains can generate catastrophic costs when something goes wrong. It asks: “Just what is the breaking point of a lean supply chain?” Coverage includes how...

  • e-book

    PCs in the Factory

    (9758322)

    Please note this is a short discount publication.PCs have become as essential to the factory environment as they are to the office environment.This in-depth report examines how specially adapted PCs and peripherals are being established in Factory...

  • e-book

    How to Use Finance and Accounting in HR...

    Steven Director; Bashker D. Biswas
    (9760185)

    In Compensation and Benefit Design , Bashker D. Biswas shows exactly how to bring financial rigor to the crucial 'quot;people'quot; decisions associated with compensation and benefit program development. This comprehensive book begins by...

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    Spatial Search - Applications to Planning...

    (9766801)

    This book offers a wide ranging review of the problems associated with the search for the best location for public facilities. Typical examples of public facilities include roads and railways, pipelines and transmission wires, airports, power...

  • e-book

    Modern Energy Economy in Beet Sugar Factories

    (9766749)

    This book is devoted to the problems of identifying the potential for, designing and implementing, energy-saving measures in beet sugar factories. As the sugar industries in various countries differ considerably with respect to the economic...

  • e-book

    The Native Advertising Advantage

    (9763381)

    An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by...

  • e-book

    A Primer in Financial Data Management

    (9768679)

    A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management. This broad survey of data management in...

  • e-book

    Presentation Skills That Will Take You to the...

    Weissman, Jerry
    (9755544)

    Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations   Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your...

  • e-book

    Finance and Society in 21st Century China -...

    (9768483)

    In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance. Finance and Society in 21st Century China...

  • e-book

    Lead and Zinc - Threats and Opportunities in...

    Anyadike, Nnamdi
    (9756471)

    This report provides a detailed overview of the market position and outlook in these two closely related metals, looking at supply and demand trends in each individually and addressing key issues for the future, including the impact of developments...

  • e-book

    The Law of Success - in Sixteen Lesson...

    HILL , NAPOLEON
    (9769126)

    The Law of Success was a precursor to Napoleon Hill's Think and Grow Rich. Hill was well known for researching what made millionaires different from the common man. The sixteen lessons in this book perfectly crystallize everything you will need to...

  • e-book

    Strategic Procurement - Organizing Suppliers...

    (9768605)

    Strategic Procurement explores the critical value of procurement to business and its potential to deliver significant top and bottom line impact by harnessing the value of key suppliers and third-party spend.

  • e-book

    Management of Information Organizations

    (9767665)

    This book is a significant step towards developing a body of management knowledge pertinent to the context of Library Information Science (LIS) and provides a succinct but deep account of management and information organizations. Management of...

  • e-book

    Game Theory for Economic Analysis

    (9766848)

    Game Theory for Economic Analysis

  • e-book

    By Bread Alone

    Brown, Lester R.; Erik P. Eckholm
    (9757905)

    By Bread Alone is an interdisciplinary analysis of the global food situation and food production prospects. It examines the problems posed by the new international order, as well as the policy alternatives open to mankind. It also discusses the role...

  • e-book

    Strategic Information Management - A...

    (9767067)

    The management of organisational information assets and the development of information policies have received much attention in recent times with organisations challenging themselves to think about'apos;information'apos; and 'apos;knowledge'apos; as...

  • e-book

    101 Ways To Save Money On Your Tax - Legally...

    Adrian Raftery
    (9771485)

    Mr. Taxman is back with essential money-saving tax tips for 2016-2017 101 Ways to Save Money on Your Tax – Legally! is the Australian taxpayer's essential guide to maximising returns. Comprehensively updated for 2016-2017, this indispensable resource...

  • e-book

    From Corporate Security to Commercial Force -...

    (9763728)

    From Corporate Security to Commercial Force: A Business Leader'apos;s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security...

  • e-book

    Proactive Maintenance for Mechanical Systems

    (9766797)

    Written by Dr. E.C. Fitch, the book contains over 340 double column pages which include 400 figures and tables, a comprehensive bibliography, and index. There is no root cause of mechanical failure, known to the author, that has been ignored or left...

  • e-book

    The Truth About the New Rules of Business...

    Canavor, Natalie; Meirowitz, Claire
    (9769983)

    Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it....

  • e-book

    Renewable Resources in Our Future -...

    (9765730)

    Renewable Resources in Our Future is a collection of illustrated papers that discusses various renewable energy sources.The opening chapter discusses the concepts involved in relying solely on renewable energy, including the advantages and...

  • e-book

    Planning IT

    David J Silk
    (9758108)

    Planning IT provides a framework for assessing and improving the practice of information management in organizations. It describes the ways in which senior managers can diagnose the situation in their enterprise and generate an appropriate action...

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