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17345 produtos
  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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  • e-book

    DotCom Secrets - The Underground Playbook for...

    Russell Brunson
    (9652203)

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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  • e-book

    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

  • e-book

    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Service Design for Business - A Practical...

    Lavrans Løvlie
    (9447661)

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at...

  • e-book

    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    Social Marketing - Why should the Devil have...

    Gerard Hastings
    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

  • e-book

    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

  • e-book

    Coaching in the Project Environment

    APM People SIG
    (9534322)

    Coaching in the Project Environment is the second title from APM'apos;s Emerging Trends range. It covers the growing phenomenon of coaching project individuals and project teams to achieve better results.

  • e-book

    The Compleat Day Trader, Second Edition

    Bernstein, Jake
    (7391116)

    THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISKSince The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of...

  • e-book

    Zero Risk Real Estate

    Cummings, Chip
    (9314463)

    Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200...

  • e-book

    Trading Price Action Trends

    Brooks, Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Management Cases

    Drucker, Peter F.
    (8778056)

    The companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some...

  • e-book

    Coaching for Emotional Intelligence - The...

    (8289695)

    To bring out the best in your employees, remember that performance is only the beginning.

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Information Literacy Landscapes - Information...

    (9756109)

    Drawing upon the author'apos;s on going research into information literacy, Information Literacy Landscapes explores the nature of the phenomenon from a socio-cultural perspective, which offers a more holistic approach to understanding information...

  • e-book

    Google+ Hangouts for Business

    Amerland, David
    (9760162)

    Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+...

  • e-book

    Bank Liquidity Creation and Financial Crises

    Berger, Allen; Bouwman, Christa
    (9763585)

    Bank Liquidity Creation and Financial Crises delivers a consistent, logical presentation of bank liquidity creation and addresses questions of research and policy interest that can be easily understood by readers with no advanced or specialized...

  • e-book

    Ethical Decision Making for Digital Libraries

    Cokie Anderson
    (9767062)

    This book examines the ethical issues and dilemmas that arise in digital libraries, and the codes of conduct, professional guidelines and ethics resources used in resolving them. The book begins with an overview of classical and applied ethics, then...

  • e-book

    Cruise to Success - How to Steer Your Way...

    Loreen Phillips
    (9767040)

    Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library'apos;s...

  • e-book

    The Social Costs of Solar Energy - A Study of...

    Thomas L. Neff
    (9763205)

    The Social Costs of Solar Energy: A Study of Photovoltaic Energy Systems covers issues of implementing a solar energy power source. Comprised of eight chapters, this book tackles several topics that are relevant to the use of solar energy as an...

  • e-book

    Microbehavioral Econometric Methods

    S. Niggol Seo
    (9763708)

    Microbehavioral Econometric Methods and Environmental Studies uses microeconometric methods to model the behavior of individuals, then demonstrates the modelling approaches in addressing policy needs. It links theory and methods with applications,...

  • e-book

    Don'apos;t Just Do Something, Sit There - An...

    Thomson, Bob
    (9767089)

    Don'apos;t Just Do Something, Sit There offers anyone who would like to learn how to coach or to develop their existing coaching skills a practical guide to coaching people using a predominantly non-directive approach. It explores how a coach can...

  • e-book

    Waste Reduction for Pollution Prevention

    L. M. Ferrante; P. N. Cheremisinoff
    (9764848)

    Waste Reduction for Pollution Prevention discusses the philosophy, regulatory background, and technical options dealing with waste minimization. The book explains waste reduction as a form of pollution prevention to minimize the amount of hazardous...

  • e-book

    Winning Strategies for Power Presentations

    Weissman, Jerry
    (9760135)

    Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and...

  • e-book

    The Procurement Value Proposition - The Rise...

    Handfield, Robert; Gerard Chick
    (9757015)

    The Procurement Value Proposition considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.

  • e-book

    Leveraging Communities of Practice for...

    Saint-Onge, Hubert; Debra Wallace
    (9760028)

    How can you build a successful community of practice that is integrally linked to your company'apos;s strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge...

  • e-book

    PCs in the Factory

    Architecture Technology Corpor
    (9758322)

    Please note this is a short discount publication.PCs have become as essential to the factory environment as they are to the office environment.This in-depth report examines how specially adapted PCs and peripherals are being established in Factory...

  • e-book

    Measuring the Value of the Supply Chain -...

    Camerinelli, Enrico
    (9761450)

    In a company ecosystem the supply chain manager is tasked with duties and objectives primarily aimed at controlling and reducing costs, while optimizing the material flows. Yet, in many organizations, common perception limits supply chain management...

  • e-book

    The Brand Challenge - Adapting Branding to...

    Kartikeya Kompella
    (9768601)

    Not simply an introduction to branding, The Brand Challenge brings together some of the world's leading brand experts to provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance...

  • e-book

    Logistics and Retail Management - Emerging...

    Fernie, John; Sparks, Leigh
    (9768025)

    Logistics and Retail Management brings together acclaimed academics and practitioners to share their research, ideas and experience of retail logistics in the 21st century.

  • e-book

    The Secrets of Successful Public Relations...

    Greener, Tony
    (9764817)

    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2...

  • e-book

    Make to Demand with 3-D Printing - The Next...

    Munson, Chuck
    (9760191)

    This case study examines how brand-new 3-D printing technologies could eliminate the need for companies to maintain vast inventories of critical spare parts, enabling these parts to be created when needed and dramatically lowering costs. It...

  • e-book

    Foreign Direct Investment in Latin America -...

    Baer, Werner; Miles, William
    (9768140)

    Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct investment in the established and emerging markets of...

  • e-book

    The Future of Energy

    Towler, Brian F.
    (9767776)

    Using the principle that extracting energy from the environment always involves some type of impact on the environment,The Future of Energy discusses the sources, technologies, and tradeoffs involved in meeting the world'apos;s energy needs. A...

  • e-book

    Strategic Procurement - Organizing Suppliers...

    Booth, Caroline
    (9768605)

    Strategic Procurement explores the critical value of procurement to business and its potential to deliver significant top and bottom line impact by harnessing the value of key suppliers and third-party spend.

  • e-book

    PR and Communication in Local Government and...

    John Brown; Pat Gaudin; Wendy Moran
    (9768023)

    Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

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