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17377 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

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    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

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    Information Literacy Landscapes - Information...

    (9756109)

    Drawing upon the author'apos;s on going research into information literacy, Information Literacy Landscapes explores the nature of the phenomenon from a socio-cultural perspective, which offers a more holistic approach to understanding information...

  • e-book

    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    Robotics - 3rd Edition

    (9766633)

    Please note this is a Short Discount publication.Thoroughly revised, this authoritative report continues to provide a comprehensive, yet accessible introduction to Fixed Industrial Robots.This 1991/92 edition ensures that professionals involved in...

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    Gene Marcial'apos;s 7 Commandments of Stock...

    Marcial, Gene G.
    (9760100)

    “Gene Marcial provides iconoclastic insights into the art of successful investing while exploding the mythology of the conventional wisdom. His 7 Commandments of Stock Investing is scintillating reading for both individual and institutional investors...

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    PR and Communication in Local Government and...

    (9768023)

    Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

  • e-book

    Knowledge Management - An integrative...

    (9767075)

    This book focuses on basic knowledge management (KM) concepts and their inter-relationships. Most importantly, the book brings together diverse perspectives currently seen in the field of KM research and practice in a logical sequence incorporating...

  • e-book

    Principles of Financial Economics

    (9761897)

    This new edition provides a rigorous yet accessible graduate-level introduction to financial economics. Since students often find the link between financial economics and equilibrium theory hard to grasp, less attention is given to purely financial...

  • e-book

    The Economist - Brands and Branding

    (9767226)

    Although the balance sheet may not even put a value on it, a company'apos;s brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm'apos;s market value in some cases. This book argues that...

  • e-book

    Active Shooter - Preparing for and Responding...

    (9763670)

    According to Pinkerton-the leading provider of risk management services in the world-workplace violence is second only to cybersecurity as the top threat faced by organizations today. Incidents involving active shooters in the workplace are on the...

  • e-book

    Energy - Its Production, Conversion and Use...

    (9764936)

    Energy: Its Production, Conversion and Use in the Service of Man deals with energy production and conversion as well as its role in the advancement of civilization. Based on three lectures delivered in February-March 1962 under the auspices of the...

  • e-book

    Images of Nations and International Public...

    Michael Kunczik
    (9755558)

    This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly...

  • e-book

    The The Business of Winning - Strategic...

    (9768597)

    The Business of Winning is a valuable how-to manual on managing and thriving in a fast-moving, competitive environment where the stakes are high, taking lessons from the world of Formula 1.

  • e-book

    Explosion Hazards in the Process Industries

    (9767594)

    Explosions in the process industries injure or kill hundreds, if not thousands, of workers every year. They occurin process plants, refineries, platforms and pipelines all over the world. Millions of dollars are spent repairingdamages, replacing...

  • e-book

    Rich by Thirty - Your Guide to Financial...

    Lesley-Anne Scorgie
    (9771665)

    Financial analyst and public speaker Lesley-Anne Scorgie knows that the road to financial independence starts in young adulthood. Drawing on her personal experience, she presents the perfect advice about saving, investing, and budgeting. The book...

  • e-book

    Agile Change Management - A Practical...

    Franklin, Melanie
    (9757151)

    Agile Change Management combines agile methodologies to help you realise benefits early on in the process and deliver long term, sustainable change and develop the skills of an effective change manager.

  • e-book

    The Complete Guide to Professional Networking...

    Simon Phillips
    (9756852)

    This book will help you not just to survive but to thrive in today's networked business world. Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking using tools like LinkedIn,...

  • e-book

    Social Work Supervision in Practice

    (9765437)

    Social Work Supervision in Practice deals with the problems and process of social work supervision. This book teaches social work supervision by adapting general education principles to certain educative tasks and problems. The lessons contained...

  • e-book

    From Idea to Exit - The Entrepreneurial...

    (9759800)

    While most small business books cover niche components of the start-up model, From Idea to Exit takes a more comprehensive approach, tackling the entire entrepreneurial journey from the initial seed idea through a well-planned exit strategy. Through...

  • e-book

    The Politics of Workers'apos; Participation -...

    (9766329)

    The Politics of Workers'apos; Participation: The Peruvian Approach in Comparative Perspective presents a comparative analysis of the development of workers'apos; participation in a variety of politico-economic systems in Peru to other countries in...

  • e-book

    Principles of Integrated Marketing...

    (9761744)

    Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity...

  • e-book

    Stats To Go

    (9760084)

    'apos;Stats to Go'apos; is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'apos;Stats to go'apos; is an ideal companion to hospitality, leisure and tourism studies as the...

  • e-book

    Coal, Gas and Electricity - Reviews of United...

    (9767467)

    Coal, Gas and Electricity is a review of statistical data available for three fuel industries in the United Kingdom: coal, gas, and electricity. Topics covered include energy planning, comparability of fuels, published energy statistics, and energy...

  • e-book

    The Evaluation of Risk in Business Investment

    (9766880)

    Provides finance specialists in industry and students of management with a comprehensive set of practical procedures for evaluating the total risk in the major capital investment decisions facing a business. It discusses in detail how companies can...

  • e-book

    Mastering Project, Program, and Portfolio...

    Gary Lister
    (9760208)

    Learn powerful techniques for successfully managing modern projects, programs, and portfolios in any environment, no matter how complex. Mastering Project, Program, and Portfolio Management addresses several make-or-break issues associated with...

  • e-book

    Ethical Problems in Psychological Research

    (9765991)

    Ethical Problems in Psychological Research focuses on the relationship between experimenter and subject within investigations in the biomedical and social sciences. The book discusses on the potential conflict between methodological and ethical...

  • e-book

    The Political Economy of U.S. Tariffs - An...

    (9766386)

    The Political Economy of U.S. Tariffs: An Empirical Analysis provides information pertinent to the political economy of trade barriers. This book discusses the cross-sectional regression analysis across industries to understand why some industries...

  • e-book

    Thinking About Retirement - Problems and...

    (9765708)

    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity,...

  • e-book

    Proactive Maintenance for Mechanical Systems

    (9766797)

    Written by Dr. E.C. Fitch, the book contains over 340 double column pages which include 400 figures and tables, a comprehensive bibliography, and index. There is no root cause of mechanical failure, known to the author, that has been ignored or left...

  • e-book

    Successful Project Management

    (9768627)

    Will enable any manager to improve success rates by offering guidance on project conception, planning, launch, execution, closure and evaluation, plus how to manage stakeholders and risks.

  • e-book

    Assessment Through Interviewing

    G. Shouksmith
    (9757026)

    This edition retains much of the material of the first edition, but includes extended material on planning for the interview, and on the conduct of the interview, aimed at making its coverage of the basic concepts more comprehensive. Use of groups...

  • e-book

    When the Bubble Bursts - Surviving the...

    Hilliard MacBeth
    (9771667)

    Hilliard MacBeth argues that investors should stop thinking about real estate as a safe investment, warning that it is only a matter of time before Canada faces a housing crisis on the scale of that of the U.S. He guides investors towards safer and...

  • e-book

    Performance Management

    (9768034)

    Performance Management is a practical guide to understanding and implementing the principles of effective performance management to get the best out of the people in an organization.

  • e-book

    Health Economics

    (9762426)

    Health Economics combines current economic theory, recent research, and health policy problems into a comprehensive overview of the field. This thorough update of a classic and widely used text follows author Charles E. Phelps'apos; thirteen years of...

  • e-book

    Libraries in the Twenty-First Century -...

    (9767102)

    Libraries in the Twenty-First Century brings together library educators and practitioners to provide a scholarly yet accessible overview of library and information management and the challenges that the twenty-first century offers the information...

  • e-book

    Secrets of Business Value - Where your only...

    (9759898)

    Are you delivering an expert service to your clients? This book is about you, the owner of a service business, and about you returning to your original motivation which drove you to engaging with a business of your own. Freedom, independence and the...

  • e-book

    Economic Growth - International Edition

    (9762428)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Qualitative Research and the Modern Library

    (9767672)

    Qualitative Research and the Modern Library examines the present-day role and provides suggestions for areas that might be suited to this type of research for the purposes of evaluation. The author discusses how the results from such research might...

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