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16371 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Inside Real Estate - Buy, Sell and Profit in...

    O'Malley, Peter
    (9738901)

    The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real...

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    Investment Biker - Around the World with Jim...

    Rogers, Jim
    (9739371)

    This book is about the author's amazing trip across six continents and the world economy and society. It discusses who's sinking and who's swimming, which countries are on the rise and which are collapsing, where you can make a million and where you...

  • e-book

    Change Management - Manage the Change or It...

    Harrington, H. James; Frank Voehl
    (9737553)

    Change Management: Manage Change or It Will Manage You represents a substantial core guidance effort for Change Management practitioners. Organizations currently contend with increasingly higher levels of knowledge-driven competition. Many attempt to...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737649)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    The HBR?s 10 Must Reads Leader?s Collection...

    Christensen, Clayton M.; Harvard Business Review; Drucker, Peter Ferdinand
    (9737801)

    Becoming a great leader takes work. This digital collection from Harvard Business Review offers the ideas and strategies to help get you there.The HBR’s 10 Must Reads Leader’s Collection includes digital editions of all the Harvard Business Review...

  • e-book

    Dual Transformation - How to Reposition...

    Anthony, Scott D.; Johnson, Mark W.; Gilbert, Clark G.
    (9737407)

    Game-changing disruptions will likely unfold on your watch. Be ready.In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today:...

  • e-book

    Red Ocean Traps (Harvard Business Review...

    Kim, W. Chan; Renée A. Mauborgne
    (9738051)

    As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of...

  • e-book

    The Little Black Book of Innovation, With a...

    Anthony, Scott D.
    (9737689)

    In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation...

  • e-book

    Escape the Improvement Trap - Five...

    Bremer, Michael; Mckibben, Brian
    (9738495)

    Written by two experts who have dedicated their careers to quality improvement, Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes separates itself from other improvement books by looking at why most companies rarely...

  • e-book

    The Theory of the Business (Harvard Business...

    DRUCKER , PETER F.
    (9736977)

    Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday...

  • e-book

    Financial and Operating Performance of Indian...

    A Manor Selvi
    (9738471)

    The Book covers following aspects in Indian Automobile Industry: Meaning and Concept of Financial Appraisal • Need, and Aims of Financial Analysis • Tools and, Techniques for Analysis of Financial Statements •, Scope of the Study • Statement of the...

  • e-book

    The Innovator'apos;s Dilemma - When New...

    Christensen, Clayton M.
    (9738347)

    Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsAn innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling...

  • e-book

    Process Implementation Through 5S - Laying...

    Drew Willis
    (9737652)

    Process Implementation Through 5S: Laying the Foundation for Lean explains how to implement standardized work and visual controls through Plan-Do-Check-Adjust (PDCA). The author uses PDCA to outline the book and explains how 5S (Sort, Straighten,...

  • e-book

    Caixa Negra

    Diogo Cavaleiro
    (9739342)

    Os negócios polémicos. As várias crises. As ligações políticas. Como a Caixa Geral de Depósitos deixou de ser um império.A empresária Isabel dos Santos desce, sorridente, as escadas. Vem com um bloco nas mãos. Está lá inscrita a insígnia Zon Optimus....

  • e-book

    When a New Leader Takes Over - Toward Ethical...

    Sims, Ronald R.
    (9736953)

    When a New Leader takes Over: Toward Ethical Turnarounds takes a detailed look at the experiences of new leaders who are charged with turning an organization around following an ethical scandal. The challenges confronting new leaders who are tasked...

  • e-book

    Blue Ocean Strategy with Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9737203)

    Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with...

  • e-book

    Acceptance Sampling in Quality Control,Third...

    Neubauer, Dean V.; Schilling, Edward G.
    (9737345)

    Acceptance Sampling in Quality Control, Third Edition presents the state of the art in the methodology of sampling while integrating both theory and best practices. It discusses various standards, including those from the ISO, MIL-STD and ASTM and...

  • e-book

    Leadership That Gets Results (Harvard...

    Daniel Goleman
    (9737671)

    A leader'apos;s singular job is to get results. But even with all the leadership training programs and 'quot;expert'quot; advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such...

  • e-book

    Adaptive Business Continuity - A New Approach

    Armour, Mark; David Lindstedt
    (9736857)

    Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you...

  • e-book

    Built for Growth - How Builder Personality...

    Chris Kuenne; John Danner
    (9738433)

    Are You a Driver, an Explorer, a Crusader, or a Captain?Many factors shape the success or failure of a new business, whether it'apos;s a stand-alone startup or a venture inside a larger corporation. But the most important and least understood of...

  • e-book

    HBR Guide to Emotional Intelligence (HBR...

    Harvard Business Review
    (9737161)

    Managing the human side of workResearch by Daniel Goleman, a psychologist and coauthor of Primal Leadership, has shown that emotional intelligence is a more powerful determinant of good leadership than technical competence, IQ, or vision.Influencing...

  • e-book

    Digital Marketing in the Zone - The Ultimate...

    David Reske
    (9738172)

    The complete guide to building confidence and achieving success in digital marketing.

  • e-book

    HBR'apos;s 10 Must Reads 2015

    Kim, W. Chan; Harvard Business Review; Daniel Goleman
    (9738503)

    A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business...

  • e-book

    Principles of Managment

    Amar Jyoti
    (9737759)

    This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very student-friendly. It emphasises the issues...

  • e-book

    Scaling Up (Dominando los Hábitos de...

    Harnish, Verne
    (9737449)

    This is the Spanish-language version of Scaling Up: How a Few Companies Make It...and Why the Rest Don'apos;t. Scaling Up is the first major revision of Verne Harnish'apos;s business classic, Mastering the Rockefeller Habits. Harnish and his...

  • e-book

    Happiness (HBR Emotional Intelligence Series)

    Mckee, Annie; Harvard Business Review; Gilbert, Daniel
    (9736914)

    What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing?This book explores answers to these questions with research into how happiness is measured, frameworks for personal...

  • e-book

    Levers of Control - How Managers Use...

    Simons, Robert
    (9737611)

    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more...

  • e-book

    HBR'apos;s 10 Must Reads on Sales (with bonus...

    Zoltners, Andris; Harvard Business Review; Kotler, Philip
    (9737206)

    Sales isn'apos;t about pushing products or being efficient; it'apos;s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We'apos;ve combed through hundreds of Harvard...

  • e-book

    Good Charts for Persuasive Presentations

    Duarte, Nancy; Berinato, Scott
    (9737015)

    The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience,...

  • e-book

    Return on Character - The Real Reason Leaders...

    Kiel, Fred
    (9737224)

    Does the character of our leaders matter?You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as...

  • e-book

    The Complete Lean Enterprise - Value Stream...

    Keyte, Beau; Drew A. Locher
    (9737990)

    The first edition of this book won a Shingo Prize for Excellence in Manufacturing Research, and now, following in the tradition of its bestselling predecessor, The Complete Lean Enterprise: Value Stream Mapping for Office and Services, Second Edition...

  • e-book

    Get Paid For Your Pad - How to Maximize...

    Huzefa Kapadia; Jasper Ribbers
    (9737507)

    How To Make Money On AirbnbIf you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting...

  • e-book

    HBR Guide to Performance Management (HBR...

    Harvard Business Review
    (9738288)

    Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding-and falling short-is a pivotal part of ensuring you have the right talent to meet organizational objectives.In order to work...

  • e-book

    The Virtual Manager Collection (3 Books) (HBR...

    Harvard Business Review
    (9736815)

    Today we have greater control over where and when we work. As our businesses spread across the world and technology makes it easy to do our jobs from anywhere there’s Wi-Fi, more of us have the option to go remote. But that doesn’t mean we’re good at...

  • e-book

    Big Data For Small Business For Dummies

    Marr, Bernard
    (9739446)

    Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to...

  • e-book

    Focus and Leverage - The Critical Methodology...

    Nelson, Bruce; Bob Sproull
    (9737416)

    Most books about continuous and process improvement are written in a textbook format with straightforward information and plenty of graphs and charts to convey the points being made. Sometimes, even the best step-by-step instructions can escape even...

  • e-book

    Ace the GMAT - Master the GMAT in 40 Days

    Royal, Brandon
    (9737503)

    ACE THE GMAT is based on a simple but powerful observation: Test-takers who score high on the GMAT exam do so primarily by understanding how to solve a finite number of the most important, recurring problems that appear on the GMAT. What are these...

  • e-book

    How to Invest Your Time Like Money

    Elizabeth Grace Saunders
    (9736984)

    How to Invest Your Time Like Money is a concise, practical guide to get you out of time debt. Unlike others, who create the false hope that if only you worked harder, faster, longer, and smarter, you could do everything you want and make everyone...

  • e-book

    Blue Ocean Leadership (Harvard Business...

    Kim, W. Chan; Renée A. Mauborgne
    (9738446)

    Ten years ago, two INSEAD professors broke ground by introducing 'quot;blue ocean strategy,'quot; a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the...

  • e-book

    Managing Oneself

    Drucker, Peter Ferdinand
    (9737381)

    We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'apos;t managing...

  • e-book

    The Medici Effect, With a New Preface and...

    Johansson, Frans
    (9738505)

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans...

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