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17532 produtos
  • e-book

    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    DotCom Secrets - The Underground Playbook for...

    Russell Brunson
    (9652203)

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses,...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

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    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG , HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

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    Service Design for Business - A Practical...

    Lavrans Løvlie
    (9447661)

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    101 Book Marketing Ideas for All Budgets

    (9491164)

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    Social Marketing - Advances in Research and...

    Walter W. Wymer Jr; Debra Basil
    (9616535)

    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in...

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    Social Marketing - Why should the Devil have...

    (9553783)

    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what...

  • e-book

    Coaching in the Project Environment

    APM People SIG
    (9534322)

    Coaching in the Project Environment is the second title from APM'apos;s Emerging Trends range. It covers the growing phenomenon of coaching project individuals and project teams to achieve better results.

  • e-book

    The Compleat Day Trader, Second Edition

    Bernstein, Jake
    (7391116)

    THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISKSince The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of...

  • e-book

    Zero Risk Real Estate

    Cummings, Chip
    (9314463)

    Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200...

  • e-book

    Trading Price Action Trends

    Brooks, Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Management Cases

    Drucker, Peter F.
    (8778056)

    The companion to Drucker's seminal work Management, completely revised and updatedManagement Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some...

  • e-book

    Coaching for Emotional Intelligence - The...

    (8289695)

    To bring out the best in your employees, remember that performance is only the beginning.

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Drug Testing

    Fay, John
    (9757699)

    Drug Testing focuses on the contributions of drug testing in the identification of the state of drug abuse and the implementation of policies and regulations making drug use unacceptable either socially or in the workplace.The book first gives an...

  • e-book

    Toward a New Strategy for Development - A...

    Streeten, Paul; Hirschman, Albert O.; Dudley Seers
    (9765739)

    Toward a New Strategy for Development: A Rothko Chapel Colloquium is a collection of papers commissioned by the Rothko Chapel and presented at a colloquium held in Houston, Texas on February 3-5, 1977. The colloquium provided a forum for discussing...

  • e-book

    Money-How to Save It, Spend It, and Make It -...

    Bernard D. Coleman
    (9764927)

    Money-How to Save It, Spend It, and Make It provides practical guidance about money in terms of investment, income, and profit. This book focuses on the three main topics, namely, on buying profitably, on saving money on taxation, and on making money...

  • e-book

    How to Use Finance and Accounting in HR...

    Steven Director; Bashker D. Biswas
    (9760185)

    In Compensation and Benefit Design , Bashker D. Biswas shows exactly how to bring financial rigor to the crucial 'quot;people'quot; decisions associated with compensation and benefit program development. This comprehensive book begins by...

  • e-book

    Agile PR - Expert Messaging in a...

    Salzman, Marian; THE TEAM AT HAVAS PR
    (9769233)

    Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations...

  • e-book

    Transitional Energy Policy 1980-2030 -...

    Stewart, Hugh B.
    (9767499)

    Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses concerns regarding the use of nuclear technology as an energy source. The book covers issues such as the reservations regarding the use of nuclear, energy resource...

  • e-book

    Leveraging Communities of Practice for...

    Saint-Onge, Hubert; Debra Wallace
    (9760028)

    How can you build a successful community of practice that is integrally linked to your company'apos;s strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge...

  • e-book

    Influencing Enterprise Risk Mitigation

    Francis J. D'apos;Addario
    (9763040)

    In Influencing Enterprise Risk Mitigation, author Francis J. D'apos;Addario draws on his many years of impressive security experience to describe business risk prevention and mitigation strategies. D'apos;Addario, former security manager at Starbucks...

  • e-book

    Aid to Africa - An Appraisal of U.K. Policy...

    I. M. D. Little
    (9765404)

    Aid to Africa is concerned with aid to Africa south of the Sahara, excluding the Republic of South Africa, an area containing 188 million persons, only about 13 per cent of the inhabitants of all underdeveloped areas. Particular attention is given to...

  • e-book

    Corporate Governance Ethics and CSR

    John R Taylor; Justine Simpson
    (9768584)

    Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

  • e-book

    Powerful PR Strategies for Success...

    Solis, Brian; Breakenridge, Deirdre K.
    (9760412)

    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the...

  • e-book

    Once More Unto the Breach - Managing...

    Andrea Simmons
    (9778839)

    In Once more unto the Breach, Andrea C Simmons provides an insider's view of the role of an information security manager. Based on a typical year, the book examines how the general principles can be applied to all situations and discusses the lessons...

  • e-book

    The Brand Gap - Revised Edition

    Marty Neumeier
    (9760290)

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic...

  • e-book

    Performance Coaching - A Complete Guide to...

    Wilson, Carol
    (9756961)

    Performance Coaching offers a complete guide to the fundamentals of coaching. It gives all the key principles, tools and case studies you to need develop your knowledge and best practice in coaching.

  • e-book

    Application Service Providers in Business

    Focacci, Luisa; Robert Mockler; Marc Gartenfeld
    (9768503)

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s...

  • e-book

    Rich by Thirty - Your Guide to Financial...

    Lesley-Anne Scorgie
    (9771665)

    Financial analyst and public speaker Lesley-Anne Scorgie knows that the road to financial independence starts in young adulthood. Drawing on her personal experience, she presents the perfect advice about saving, investing, and budgeting. The book...

  • e-book

    Refining the Knowledge Production Plan -...

    PhD John L. Michela; PhD Serghei Floricel
    (9774483)

    Knowledge is a critical component of any project. It is often the source of innovation projects in that knowledge may open new technical possibilities or reveal new needs that can be met. Refining the Knowledge Production Plan: Knowledge...

  • e-book

    Executive Finance and Strategy

    Tiffin, Ralph
    (9768047)

    Executive Finance and Strategy goes beyond demystifying accounts and explaining terminology. By linking finance with strategy in a practical way it focuses on putting finance into the context of top-level decision making and as a measure and...

  • e-book

    The Secret to Peak Productivity - A Simple...

    Tamara Myles
    (9769214)

    Since no single solution will work for everyone, The Secret to Peak Productivity helps you tailor your own personal plan. First, a quick assessment determines your strengths and weaknesses and pinpoints where to focus for immediate results. Then, as...

  • e-book

    Assessment Through Interviewing

    G. Shouksmith
    (9757026)

    This edition retains much of the material of the first edition, but includes extended material on planning for the interview, and on the conduct of the interview, aimed at making its coverage of the basic concepts more comprehensive. Use of groups...

  • e-book

    Policy Reform in Developing Countries

    Balassa, Bela
    (9764964)

    Policy Reform in Developing Countries deals with questions of policy reforms in selected countries.This book is a collection of essays describing the application of general principles of policy reforms made in countries with an industrial base, such...

  • e-book

    Just Sign Here

    Rob Cuesta
    (9774091)

    Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they can be owned!Professional services just...

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