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17381 produtos
  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    Real Estate Market Analysis - Methods and...

    Brett, Deborah L.; Schmitz, Adrienne
    (9661592)

    Offering the tools needed to evaluate trends and understand key factors affecting the real estate market, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types. This...

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    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Bookkeeping for Nonprofits - A Step-by-Step...

    Dropkin, Murray; Halpin, James
    (9287360)

    BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource...

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    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9305961)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

  • e-book

    Risk in the Global Real Estate Market

    Mike C. I. Nwogugu
    (9333309)

    Essential reading for professional investors, risk managers, regulators, central bankers, and real estate professionals, Risk in the Global Real Estate Market: International Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and REITs...

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    Information Literacy Landscapes - Information...

    (9756109)

    Drawing upon the author'apos;s on going research into information literacy, Information Literacy Landscapes explores the nature of the phenomenon from a socio-cultural perspective, which offers a more holistic approach to understanding information...

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    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

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    Financing the End-to-end Supply Chain - A...

    (9768633)

    Provides a detailed introduction to the emerging field of supply chain finance; demonstrating the importance of the strategic relationship between supply chain and financial communities within an organization.

  • e-book

    Making Peace Possible - The Promise of...

    (9766955)

    InMaking Peace Possible, the editors have presented a range of papers which focus on the theory and practice of economic conversion of military-oriented industry to civilian use. The book brings together a wealth of information from academic...

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    Reward Management

    Michael Rose
    (9757575)

    Reward Management is a practical guide to understanding and implementing best practice reward strategies in your organization.

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    Solar Versus Nuclear - Choosing Energy...

    (9767565)

    Solar Versus Nuclear: Choosing Energy Futures study is an eight-chapter text that studies the long-termimplications of Sweden'apos;s decisions to explore nuclear energy and other alternative development options. Sweden'apos;s high standards of...

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    The Constant Catastrophe - Malnutrition,...

    (9765749)

    The Constant Catastrophe: Malnutrition, Famines, and Drought deals with the 1972 drought, and emphasizes the underlying social conditions that are related to its effects. The book examines the relationship of drought as a meteorological event and the...

  • e-book

    Planning and Managing Public Relations...

    (9768621)

    Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide.

  • e-book

    Presentation Skills That Will Take You to the...

    Weissman, Jerry
    (9760164)

    Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations   Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your...

  • e-book

    Touch - Five Factors to Growing and Leading a...

    Tod Maffin; Mark Blevis
    (9771637)

    For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity - that...

  • e-book

    By Bread Alone

    Brown, Lester R.; Erik P. Eckholm
    (9757905)

    By Bread Alone is an interdisciplinary analysis of the global food situation and food production prospects. It examines the problems posed by the new international order, as well as the policy alternatives open to mankind. It also discusses the role...

  • e-book

    Inventory Management - Advanced Methods for...

    (9759377)

    Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory.

  • e-book

    Preparing for Next Generation Security Leader...

    Francis J. D'apos;Addario
    (9756901)

    Preparing for Next Generation Security Leader Opportunities is an excellent resource for the new or existing security leader who wants to prepare him or herself for the future of security. In this 30-minute Proven Practices presentation, narrator...

  • e-book

    New Venture Formations in United States...

    (9761469)

    This volume, originally published in 1995, investigates the variation in rates of new venture inititations across manufacturing industries. Based on Austrain and other perspectives on market disequilibrium, the book proposes a model of new venture...

  • e-book

    Volcanic Hazards - A Sourcebook on the...

    R. J. Blong
    (9757759)

    Volcanic Hazards: A Sourcebook on the Effects of Eruptions provides a comprehensive discussion of volcanic eruptions and their effects. This volume provides background data on volcanic activity with attention directed specifically at those types of...

  • e-book

    Investment Efficiency in a Socialist Economy

    (9765289)

    Investment Efficiency in a Socialist Economy compiles results of research on the dynamics of socialist economies.This book furnishes a method of accounting investment efficiency that allows many factors in influencing optimal results, endeavoring to...

  • e-book

    Family Entrepreneur - Easier Said Than Done

    Fred Dawkins
    (9771603)

    Family Entrepreneur guides you through a reassuring learning experience on the qualities entrepreneurs need and the challenges they can expect when operating a family business. Issues are brought out by discussion and a wide range of anecdotes.

  • e-book

    Economics - Made Simple

    (9764886)

    Economics: Made Simple, 14th Edition covers all the basic aspects of the economic organization of free-enterprise societies, with special reference to Great Britain'apos;s position in the European Community. The book tackles the production,...

  • e-book

    Insight in Innovation - Managing Innovation...

    (9762990)

    Innovation is an ancient art, may be as old as 500,000 years, but managing innovation is a relatively young management technique, only a few decades old, and has received much less attention than other aspects of innovation such as creativity,...

  • e-book

    Emerging Countries& World Summary - Emerging...

    Kenneth F. Wilson
    (9756959)

    Volume 3 of the definitive Market Reference to global electronics production and markets, with forecasts to 1997. The countries covered in this volume are China, Egypt, Greece, Mexico, New Zealand, Portugal, Puerto Rico, Saudi Arabia, Turkey and...

  • e-book

    Quick Service Restaurants, Franchising, and...

    (9762646)

    Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants....

  • e-book

    Renewable Resources in Our Future -...

    (9765730)

    Renewable Resources in Our Future is a collection of illustrated papers that discusses various renewable energy sources.The opening chapter discusses the concepts involved in relying solely on renewable energy, including the advantages and...

  • e-book

    1992-Planning for Financial Services and the...

    (9764844)

    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services.The book covers topics such as the Single...

  • e-book

    The Procurement Value Proposition - The Rise...

    Handfield, Robert; Gerard Chick
    (9757015)

    The Procurement Value Proposition considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.

  • e-book

    The Data Processing Security Game -...

    Robert S. Becker
    (9757622)

    The Data Processing Security Game: Safeguarding against the Real Dangers of Computer Abuse aims to propose the fundamental elements required to insure satisfactory data processing (DP) security levels in a business setting.This text first presents...

  • e-book

    Strategic Change Management in Public Sector...

    Baker, David
    (9757544)

    This book covers all the major aspects of change management for those working in public sector and not-for-profit organisations. It summarises key theories and approaches to change management and includes detailed, worked descriptions of key...

  • e-book

    R&D and Licensing - Building Value Through...

    (9767081)

    This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a...

  • e-book

    Mathematical Aspects of Scheduling and...

    (9764959)

    Mathematical Aspects of Scheduling and Applications addresses the perennial problem of optimal utilization of finite resources in the accomplishment of an assortment of tasks or objectives. The book provides ways to uncover the core of these problems...

  • e-book

    Transportation Planning, Policy and Analysis...

    (9765348)

    Urban and Regional Planning Series, Volume 13: Transportation Planning, Policy and Analysis is a review of selected policies affecting the administration, urban transportation, and proposals regarding transport improvements.The book discusses the...

  • e-book

    From Idea to Exit - The Entrepreneurial...

    (9759800)

    While most small business books cover niche components of the start-up model, From Idea to Exit takes a more comprehensive approach, tackling the entire entrepreneurial journey from the initial seed idea through a well-planned exit strategy. Through...

  • e-book

    Game Theory for Economic Analysis

    (9766848)

    Game Theory for Economic Analysis

  • e-book

    The Truth About the New Rules of Business...

    Canavor, Natalie; Meirowitz, Claire
    (9769983)

    Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it....

  • e-book

    Chef'apos;s Compendium of Professional...

    (9759994)

    This is a well-established reference and textbook for professional chefs and students. This edition presents essential recipes based on traditional and classic methods, but is simplified and adapted to meet the needs and conditions of the busy...

  • e-book

    The Business Plan Workbook - A Practical...

    (9768610)

    The Business Plan Workbook takes a uniquely practical approach to the subject of business planning, encouraging readers to engage with 29 assignments that will form the basis of their business plan.

  • e-book

    The Savvy Shopper'apos;s Cookbook

    Amy Sheppard
    (9755619)

    If you love delicious food, spending less on your weekly shop and saving time, this cookbook is for you!This book will show you how to navigate discount supermarkets and shop for fewer ingredients at low prices, without compromising on your favourite...

  • e-book

    Human Factors Research - Methods and...

    J. E. Harrigan
    (9757805)

    In order to succeed, human factors research must blend the subjective and objective aspects of the client'apos;s situation, applying both argument and evidence. How to accomplish this complex and very necessary goal is the subject of this book in...

  • e-book

    Explosion Hazards in the Process Industries

    (9767594)

    Explosions in the process industries injure or kill hundreds, if not thousands, of workers every year. They occurin process plants, refineries, platforms and pipelines all over the world. Millions of dollars are spent repairingdamages, replacing...

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