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17365 produtos
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    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Leadership Pipeline - How to Build the...

    Stephen Drotter; James Noel
    (9310467)

    An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership...

  • e-book

    The Anti-Capitalistic Mentality

    Mises,Ludwig Von
    (9594634)

    The Anti-Capitalistic Mentality by Austrian School economist and libertarian thinker Ludwig von Mises is an investigation into the psychological roots of the anti-capitalistic stance that is widespread in the general populations of the capitalist...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya, Hermawan; Kotler, Philip; Kotler, Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Financial Modeling in Excel For Dummies

    Fairhurst, Danielle Stein
    (9755664)

    Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not...

  • e-book

    The Energy Saving Guide

    (9767489)

    The Energy Saving Guide: Tables for Assessing the Profitability of Energy Saving Measures with Explanatory Notes and Worked Examples describes the means of comparing investment in energy saving measures with other types of financial investment.This...

  • e-book

    CIM Revision Cards 05/06 - Marketing...

    (9760033)

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and...

  • e-book

    The Care and Keeping of Cultural Facilities

    (9762853)

    Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and...

  • e-book

    1992-Planning for Financial Services and the...

    (9764844)

    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services.The book covers topics such as the Single...

  • e-book

    Presentation Skills That Will Take You to the...

    Weissman, Jerry
    (9760164)

    Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations   Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your...

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    Coaching Presence - Building Consciousness...

    (9768040)

    Coaching Presence will help coaches across all levels of experience improve their skills by developing a stronger self-awareness throughout their coaching interventions.

  • e-book

    The Business Plan Workbook - A Practical...

    (9768610)

    The Business Plan Workbook takes a uniquely practical approach to the subject of business planning, encouraging readers to engage with 29 assignments that will form the basis of their business plan.

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    Research and Development Guidelines for the...

    (9767188)

    This title is a How to do it and why to do it educational and reference guide. It is a compilation of all the R&D principles and objectives under the one cover, written in a fashion that is easily understood by the professional, as well as the...

  • e-book

    Strategic Talent Development - Develop and...

    (9768589)

    Strategic Talent Development is a comprehensive guide for business leaders on how to design and implement an effective, high-performance talent and engagement strategy across the whole organisation.

  • e-book

    The Brand Challenge - Adapting Branding to...

    (9768601)

    Not simply an introduction to branding, The Brand Challenge brings together some of the world's leading brand experts to provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance...

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    Toward More Efficient and Effective Public...

    (9758581)

    Central America has come a long way both in terms of economic and political stability. Increasingly the region is focusing on implementing productivity-enhancing reforms as well as supporting reductions in poverty and inequality. This report analyzes...

  • e-book

    Reward Management

    Michael Rose
    (9757575)

    Reward Management is a practical guide to understanding and implementing best practice reward strategies in your organization.

  • e-book

    Inventory Management - Advanced Methods for...

    (9759377)

    Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory.

  • e-book

    Economic Growth - International Edition

    (9762428)

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate...

  • e-book

    Turning Learning into Action - A Proven...

    (9768588)

    With standard training approaches, less than 20% of learning is transferred back into the workplace and used to deliver positive business results. This book gives a new, step by step methodology as a proven solution to this problem.

  • e-book

    Energy Modelling Studies and Conservation

    (9767485)

    Energy Modelling Studies and Conservation documents the proceedings of seminar of the United Nations Economic Commission for Europe held in Washington D.C., on 24-28 March 1980. The volume begins with a Seminar Theme Paper that identifies background...

  • e-book

    Human Resource Management in a Hospitality...

    (9758295)

    This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities....

  • e-book

    Adland - A Global History of Advertising

    (9768587)

    Explore the advertising landscape from a global perspective.

  • e-book

    Bliss Bibliographic Classification - Class T:...

    (9764843)

    Bliss Bibliographic Classification, Second Edition is an outline composed of thorough and detailed analysis of the vocabulary of economics and management.The book is divided into two chapters. Chapter 1 includes concepts related to the subject, such...

  • e-book

    Collective Choice and Social Welfare

    (9766839)

    This book is concerned with the study of collective preference, in particular with the relationship between the objectives of social action and the preferences and aspirations of society'apos;s members. Professor Sen'apos;s approach is based on the...

  • e-book

    The Savvy Shopper'apos;s Cookbook

    Amy Sheppard
    (9755619)

    If you love delicious food, spending less on your weekly shop and saving time, this cookbook is for you!This book will show you how to navigate discount supermarkets and shop for fewer ingredients at low prices, without compromising on your favourite...

  • e-book

    Customer-Centric Marketing - Supporting...

    (9768046)

    Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

  • e-book

    Software-Defined Data Infrastructure...

    (9758630)

    Server and Storage I/O Fundamentals is the definitive source providing comprehensive coverage addressing IT data storage networking infrastructure topics involving public and private cloud, virtualization and traditional IT environments. This book...

  • e-book

    The Definitive Personal Assistant&...

    (9768049)

    The Definitive Personal Assistant and Secretarial Handbook, 3rd edition, is the bible for those in administrative roles. It provides help and advice on the skills necessary to excel at being a professional assistant.

  • e-book

    Renewable Resource Utilization for...

    Morgan, Robert P.; Larry J. Icerman
    (9757242)

    Renewable Resource Utilization for Development is a six-chapter text that covers the United States initiatives in field of appropriate, light-capital technology for renewable resource utilization. These initiatives include steps, policies, and...

  • e-book

    Copper - A Material for the New Millennium

    (9768406)

    A report examining the supply and demand outlook for copper across its key producers and end-users. It provides a detailed analysis of likely growth and demand trends in the computer, transport, telecommunications and construction sectors,...

  • e-book

    Fundamentals of Fire Protection for the...

    (9768338)

    Fundamentals of Fire Protection for the Safety Professional takes an in-depth look at fire hazards in the workplace_from the substances required to do business to the building construction itselfd_and provides practical fire safety principles that...

  • e-book

    New Venture Formations in United States...

    (9761469)

    This volume, originally published in 1995, investigates the variation in rates of new venture inititations across manufacturing industries. Based on Austrain and other perspectives on market disequilibrium, the book proposes a model of new venture...

  • e-book

    Security Officer'apos;s Handbook - Standard...

    (9762999)

    The Security Officer'apos;s Handbook fulfills the distinct need for a single methodof setting up the field operations needed to provide adequate protection to the client, firm or individual. The Standard Operating Procedure System asks all the...

  • e-book

    State Level Public Enterprises in India

    J. Kiranmai; R. K. Mishra
    (9754807)

    This book is an attempt to study and analyse the functioning of the State Level Public Enterprises (SLPEs) in India. The book is based on a study completed for the Department of Public Enterprises, Ministry of Heavy Industries and Public Enterprises,...

  • e-book

    The European Electronics Industry Towards...

    (9766818)

    Please note this is a Short Discount publication.The first major report to cover market leader activity in the run-up to 1992.As the electronics industry worldwide anticipates the potential opportunities of the 1991 European Market, new mergers and...

  • e-book

    Logistical Excellence - It'apos;s Not...

    (9766800)

    Benefit from the practices of the best logistics managers One of the nation'apos;s top authorities on logistics management presents a focused interpretation of research findings to help managers improve logistical competency within their...

  • e-book

    Strategic Procurement - Organizing Suppliers...

    (9768605)

    Strategic Procurement explores the critical value of procurement to business and its potential to deliver significant top and bottom line impact by harnessing the value of key suppliers and third-party spend.

  • e-book

    Integrated Security Systems Design

    (9763569)

    Integrated Security Systems Design, 2nd Edition, is recognized as the industry-leading book on the subject of security systems design. It explains how to design a fully integrated security system that ties together numerous subsystems into one...

  • e-book

    The Quality Instinct - Seeing Art Through a...

    (9762197)

    Part personal memoir, part thinking person's guide to the museum, The Quality Instinct is filled with wit and humor, anecdotes, and insights from the author's 30 years in the highly competitive, often contentious art world. Maxwell Anderson takes us...

  • e-book

    Make to Demand with 3-D Printing - The Next...

    Munson, Chuck
    (9760191)

    This case study examines how brand-new 3-D printing technologies could eliminate the need for companies to maintain vast inventories of critical spare parts, enabling these parts to be created when needed and dramatically lowering costs. It...

  • e-book

    Human Factors Research - Methods and...

    J. E. Harrigan
    (9757805)

    In order to succeed, human factors research must blend the subjective and objective aspects of the client'apos;s situation, applying both argument and evidence. How to accomplish this complex and very necessary goal is the subject of this book in...

  • e-book

    Transportation Planning, Policy and Analysis...

    (9765348)

    Urban and Regional Planning Series, Volume 13: Transportation Planning, Policy and Analysis is a review of selected policies affecting the administration, urban transportation, and proposals regarding transport improvements.The book discusses the...

  • e-book

    The Gas Situation in the ECE Region Around...

    (9765245)

    The Gas Situation in the ECE Region Around the Year 1990 contains the proceedings of an international symposium of the Committee on Gas of the Economic Commission for Europe, held in Evian, France, at the invitation of the Government of France, on...

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