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20416 produtos
  • e-book

    A Taste of Irrationality

    Dr. Dan Ariely
    (8962910)

    Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut...

  • e-book

    Trading Price Action Trends

    Brooks,Al
    (9312324)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Marketing 4.0

    Kotler, Philip
    (9431044)

    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

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    Summary of Thinking, Fast and Slow - by...

    Instaread Summaries
    (9463644)

    Summary of Thinking, Fast and Slow by Daniel Kahneman | Includes Analysis Preview: Daniel Kahneman, author of the book Thinking, Fast and Slow, sets out to create a new vocabulary of words and definitions to describe mental errors. He hopes that...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu
    (9530211)

    THE ART OF WAR (Chinese: ????; pinyin: Sunzi bingfa) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism....

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  • e-book

    Digital Minds - 12 Things Every Business...

    WSI,
    (9804589)

    The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more...

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  • e-book

    Launch

    Walker, Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

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    Ascensão e Queda do Planejamento Estratégico

    MINTZBERG ,HENRY
    (3714842)

    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

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    Kanban in 30 Days

    Bjorkholm Jannika; Bjorkholm Tomas
    (9547438)

    If you want to simplify your processes, improve collaboration and manage projects successfully, this guide to Kanban is an essential companion. Created primarily for software developers, but packed with insights and tips for anyone that understands...

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    The Business Blockchain - Promise, Practice,...

    Mougayar,William
    (9448883)

    The definitive pioneering blueprint covering the what, why and how of the blockchain.  Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a...

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    Marketing 4.0 - Moving from Traditional to...

    Kartajaya,Hermawan; Kotler, Philip
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

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    Trading Price Action Reversals

    Brooks,Al
    (9312380)

    A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading...

  • e-book

    Trading Price Action Trading Ranges

    Brooks,Al
    (9312373)

    Praise for Trading Price Action Trading Ranges 'Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he...

  • e-book

    Reading Price Charts Bar by Bar

    Brooks,Al
    (9305366)

    While new technology and complicated theories promise to take your trading to 'the next level,' the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With this...

  • e-book

    Summary of Extreme Ownership - by Jocko...

    Instaread Summaries
    (9466672)

    Summary of Extreme Ownership by Jocko Willink and Leif Babin | Includes Analysis Preview:Extreme Ownership by Jocko Willink and Leif Babin is a guide to applyingleadership principles of the United States Navy’s Sea, Air, and Land Teams(SEALs) to...

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    Real Estate 3.0

    JAMES, JOSEPH
    (8297153)

    This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution to the current problem and this solution is...

  • e-book

    Buyer Personas

    Revella, Adele
    (9447744)

    Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

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    Walking the Talk - Building a Culture for...

    Taylor,Carolyn
    (9499315)

    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk...

  • e-book

    The Employee Experience Advantage

    (9448819)

    Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction,...

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    Lean Office and Service Simplified - The...

    Locher, Drew
    (9453992)

    Winner of a 2012 Shingo Research and Professional Publication AwardDemystifying the application of Lean methods, Lean Office and Service Simplified: The Definitive How-To Guide goes beyond the basic tools to detail the key concepts of Lean as they...

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    Bankruption - How Community Banking Can...

    (9448862)

    Community banking can flourish in the face of fintech and global competition with a fresh approach to strategy Bankruption + Website offers a survival guide for community banks and credit unions searching for relevance amidst immense global...

  • e-book

    Trading Price Action Trends

    Brooks,Al
    (9312329)

    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    Work with Me - How to Get People to Buy into...

    Simon Dowling
    (9919995)

    Lead from any level with the power of buy-in Work with Me shows you how to master the art of the 'buy-in.' You achieve better results when people go along with your ideas because they want to, not because they have to; the key is knowing how to build...

  • e-book

    Ernst& Young Tax Guide 2018

    Ernst& Young LLP
    (9919997)

    Minimize your tax and maximize your 2017 return The EY Tax Guide 2018 offers professional guidance for DIY tax prep. As one of the nation's most trusted resources for tax advice, this book can help you keep more of your money while filing completely,...

  • e-book

    Supply Chain Management For Dummies

    Daniel Stanton
    (9919998)

    Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business...

  • e-book

    Property Boom and Banking Bust - The Role of...

    Jones,Colin; Stewart Cowe; Edward Trevillion
    (9919763)

    A fascinating analysis of the critical role commercial property investment played in the economic boom and bust during the global financial crisis The unprecedented financial boom stretching from the mid-1990s through 2008 ultimately led to the...

  • e-book

    Just a Trade a Day

    Jardine,Michael
    (9298368)

    The world’s number-one Fibonacci trading guru delivers a revolutionary new system for finding that one, great trade a day  Using the revolutionary, easy-to-learn methods outlined in this book, the full power of Fibonacci trading will be yours to...

  • e-book

    Negócios Internacionais - Estratégia, Gestão...

    Knight,Gary; Cavusgil,S. Tamer; Riesenberger,John R.
    (8883491)

    Negócios internacionais aborda, com profundidade, os principais tópicos relativos ao tema, com uma estrutura bem elaborada e ampla, que não se limita exclusivamente a uma realidade. Outra característica da obra é o fato de ela transmitir a essência...

  • e-book

    Strategic Digital Marketing

    Greenberg, Eric; Alexander Kates
    (9472866)

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here-and it'apos;s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your...

  • e-book

    Better Stock Trading - Money and Risk...

    Daryl Guppy
    (9332750)

    An in-depth examination of money management methods for consistent trading success In Better Stock Trading, Daryl Guppy shows readers how to improve returns by using good money management technique???not by increasing risk in trying to win more...

  • e-book

    Blood, Sweat, and Pixels

    Jason Schreier
    (9860407)

    NATIONAL BESTSELLERDeveloping video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless...

  • e-book

    SPIN Selling - Situation Problem Implication...

    Rackham, Neil
    (9433950)

    The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force....

  • e-book

    Candlestick Charting For Dummies

    Rhoads,Russell
    (9287921)

    Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart...

  • e-book

    Neuromarketing For Dummies

    Stephen J. Genco; Peter Steidl; Andrew P. Pohlmann
    (9301774)

    Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

  • e-book

    Market Wizards - Interviews With Top Traders

    Schwager,Jack D.
    (9299787)

    The world's top trader's reveal the secrets of their phenomenal success!  How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery...

  • e-book

    The Hard Thing About Hard Things

    Horowitz, Ben
    (8974430)

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's...

  • e-book

    Ganhe dinheiro na internet: Coleção 101...

    José Dornelas
    (3388599)

    Navegue nas 101 maneiras que são apresentadas neste livro e se torne mais um empreendedor on-line de sucesso! O mais importante aprendizado que você terá depois de ter lido este livro é entender que a internet apresenta oportunidades sem paralelos no...

  • e-book

    SHIFT - How Top Real Estate Agents Tackle...

    Jenks, Dave; Keller,Gary; Papasan,Jay
    (3081633)

    NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER'quot;Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book.'quot;--Mark Victor...

  • e-book

    The Project Management Office (PMO) - A Quest...

    Brian Hobbs; PhD MPM Monique Aubry
    (9628656)

    Since project management offices began to appear in organizations over the last decade, project management practitioners and their organizations have been asking how to structure project management offices (PMOs) and what functions to assign them. In...

  • e-book

    Built to Last

    Porras, Jerry I.; Collins, Jim
    (8535616)

    'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,...

  • e-book

    Aaker on Branding - 20 Principles That Drive...

    Aaker,David
    (9675809)

    Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of...

  • e-book

    The Digital Transformation Playbook - Rethink...

    Rogers, David L.
    (9455448)

    The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to...

  • e-book

    Long-Term Secrets to Short-Term Trading

    Larry Williams
    (9299211)

    Hugely popular market guru updates his popular trading strategy for a post-crisis world From Larry Williams—one of the most popular and respected technical analysts of the past four decades—Long-Term Secrets to Short-Term Trading, Second Edition...

  • e-book

    Top Stocks 2018 - A Sharebuyer's Guide to...

    Roth, Martin
    (9916267)

    The smart investor's definitive guide to the Australia sharemarket Top Stocks 2018 is the stock-picking guide every Australian needs. Whether you're a professional trader or an individual investing for the very first time, this book provides clear,...

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