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20734 produtos
  • e-book

    Digital Minds - 12 Things Every Business...


    The progression of the Internet hasn't slowed down one bit; in fact, it's only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more...

  • e-book



    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Trading Price Action Trends


    A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...

  • e-book

    101 Book Marketing Ideas for All Budgets

    Bo Bennett Bennett

    An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be...

  • e-book

    Marketing 4.0


    Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior...

  • e-book

    The Digital Transformation Playbook - Rethink...

    Rogers,David L.

    The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to...

  • e-book

    Coaching for Performance


    This extensively revised and expanded new edition clearly explains the principles of coaching, with illustrations from business and sport.

  • e-book

    Investing - The Last Liberal Art

    Hagstrom,Robert G

    Robert G. Hagstrom is one of the best-known authors of investment books for general audiences. Turning his extensive experience as a portfolio manager at Legg Mason Capital Management into valuable guidance for professionals and nonprofessionals...

  • e-book

    Trading Price Action Reversals


    A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading...

  • e-book

    Techniques of Tape Reading

    Graifer,Vadym; Schumacher,Chris

    How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to...

  • e-book

    Scaling Up (Escalando sua Empresa)


    Faz mais de uma década desde que o livro best-seller de Verne Harnish, Mastering the Rockefeller Habits, foi lançado pela primeira vez. Scaling Up: How a Few companies Make It...and Why the Rest Don'apos;t (Scaling Up: Como Algumas Poucas Empresas...

  • e-book

    INSPIRED - How to Create Tech Products...

    Marty Cagan

    How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...

  • e-book

    The Art of War (Chiron Academic Press - The...

    Sun Tzu; Sun Tzu

    Ther paperback edition of this book can be accessed with ISBN: 9176371107THE ART OF WAR (Chinese: ????; pinyin: S?nz? b?ngf?) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician,...

  • e-book

    Buyer Personas


    Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

  • e-book

    Lean Six Sigma For Leaders


    A refreshingly practical guide to real-world continuous improvement Lean Six Sigma for Leaders presents a no-frills approach to adopting a continuous improvement framework. Practical, down-to-earth and jargon-free, this book outlines the basic...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Project Finance for Business Development

    John E. Triantis

    Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competitive advantage through project finance. Most importantly, it shows how different elements...

  • e-book

    Selling Boldly

    Alex Goldfayn

    IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to...

  • e-book

    Crushing It!

    Vaynerchuk, Gary

    Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by...

  • e-book

    Risk Management and Financial Institutions

    Hull,John C.

    The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial...

  • e-book

    Wisdom on Value Investing


    Wisdom on Value Investing offers author Gabriel Wisdom's insights on succeeding in difficult markets. One of his favorite approaches-which is part classic value investing and part behavioral finance-is called 'The Fallen Angels Investment Strategy,'...

  • e-book

    Time, Talent, Energy - Overcome...

    Eric Garton; Michael C. Mankins

    Managing Your Scarcest ResourcesBusiness leaders know that the key to competitive success is smart management of scarce resources. That'apos;s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no...

  • e-book

    Reminiscences of a Stock Operator

    Edwin Lefèvre

    'Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's frenzy on the foreign exchange markets.' —Worth magazine 'The most entertaining book written on...

  • e-book

    Ascensão e Queda do Planejamento Estratégico


    Neste texto clássico, Henry Mintzberg desvenda o processo que fascina tantas organizações desde 1965: o planejamento estratégico. Um dos primeiros pensadores em Administração, Mintzberg conclui que a estratégia não pode ser planejada, porque...

  • e-book


    Levesque, Ryan

    THE 'quot;MIND-READING'quot; SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESSDo you know how to find out what people really want to buy?(Not what you think they want, not what they say they want, but what they really want?) The secret is asking the...

  • e-book

    Reading Price Charts Bar by Bar


    While new technology and complicated theories promise to take your trading to 'the next level,' the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With this...

  • e-book

    A Taste of Irrationality

    Dr. Dan Ariely

    Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut...

  • e-book

    Search Inside Yourself

    Kabat-Zinn,Jon; Daniel Goleman; Chade-Meng Tan

    With Search Inside Yourself, Chade-Meng Tan, one of Google’s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work.Meng’s job is to teach Google’s best and...

  • e-book

    The Fifth Discipline Fieldbook: Strategies...

    Kleiner,Art; Senge, Peter; Roberts,Charlotte

    This pragmatic guide shows how to create an organization of learners. The stories in this book show that businesses, schools, agencies and even communities can undo their 'learning disabilities' and achieve superior performance.

  • e-book

    Neuromarketing For Dummies

    Stephen J. Genco; Peter Steidl; Andrew P. Pohlmann

    Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

  • e-book

    Getting Things Done by David Allen | Key...

    Eureka Books

    Getting Things Done by David Allen | Key Takeaways & AnalysisGetting Things Done by David Allen is the revised second edition of a book on organization and productivity originally published in 2001. Allen takes readers through the implementation of...

  • e-book

    The Real Cost of Cheap Food

    Carolan, Michael

    This thought-provoking but accessible book critically examines the dominant food regime on its own terms, by seriously asking whether we can afford cheap food and by exploring what exactly cheap food affords us. Detailing the numerous ways that our...

  • e-book

    The Analytics Lifecycle Toolkit - A Practical...

    Gregory S. Nelson

    An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author...

  • e-book

    Digital Neuromarketing - The Psychology Of...

    Sam Page

    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these...

  • e-book

    Inbound Marketing, Revised and Updated -...

    Halligan,Brian; Shah,Dharmesh

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

  • e-book

    5S para todos - 5 pilares de la fabrica...

    Hirano, Hiroyuki

    Las 5S son el lugar de comienzo para cualquier actividad o programa de mejora en su lugar de trabajo. Aqui esta la clave del exito para cualquier proceso de cambio que quiera usted implementar en la fabricaci?n. Este libro le ayuda a ensenarle a sus...

  • e-book

    5S Video Participants Guide

    Press Productivity

    This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants during implementation work on the floor. This is...

  • e-book

    Marketing Research for the Tourism,...

    Kolb, Bonita

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book...

  • e-book

    20 Keys to Workplace Improvement


    20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and productivity. This program provides the strategies...

  • e-book

    Systems Leadership - Creating Positive...


    This book is concerned with how people come together to achieve a productive purpose. Human survival has always depended upon our ability to form and sustain social organisations. People have a deep need to be creative and to belong. By creating...

  • e-book

    Zero Down Your Debt - Reclaim Your Income and...


    How to get out of debt and enjoy debt free living with the powerful 'quot;Zero-Sum Budget'quot; method----------Zero Down Your Debt ? How to manage money and experience debt free living: Getting into debt is a piece of cake, but getting out?...

  • e-book

    The Salesman Who Doesn'apos;t Sell - A...


    A remarkable guide to online marketing solutions that will help business owners and entrepreneurs build their company, enhance their brand, grow their bottom line, and generate returns, even while they sleep.

  • e-book

    Innovation in Organizations

    Marco Tortoriello

    The book is based on an empirical analysis of large high tech companies and how scientists, researchers and engineers manage knowledge flow to generate innovative outcomes. The book should be useful to managers interested in promoting the generation...

  • e-book

    The Real Cost of Cheap Food

    Carolan, Michael

    This thought-provoking but accessible book critically examines the dominant food regime on its own terms, by seriously asking whether we can afford cheap food and by exploring what exactly cheap food affords us. Detailing the numerous ways that our...

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