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Resultados para: administracao em marketing kotler

25 produtos
  • Minhas Aventuras Em Marketing

    Kotler, Philip
    (9430633)

    Neste livro que é uma espécie de autobiografia informal, o guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, passando por gestão e responsabilidade social. A linguagem é leve com opiniões sobre temas atuais, além de...

  • Principles Of Marketing

    Kotler, Philip; Armstrong, Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Marketing Management - 14th Edition

    Kotler, Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • e-book

    Minhas aventuras em marketing

    Kotler, Philip
    (9706148)

    Vida e obra de Philip Kotler na área de marketing. Nesta espécie de autobiografia informal, o guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, passando por gestão e responsabilidade social. A linguagem é leve, com...

  • Ten Deadly Marketing Sins - Signs And...

    Kotler, Philip
    (1064871)

    Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working....

  • Marketing 3.0

    KOTLER ,PHILIP
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

  • Gestão de Marcas em Mercados - B2b

    Kotler, Philip
    (1982741)

    Philip Kotler e Waldemar Pfoertsch abordam um tema novo, ainda pouco tratado em livros de negócios: a construção de marcas em um mercado business to business. Os autores reúnem aqui conceitos, teoria e dezenas de casos ilustrativos.Capítulo 1 Ser...

  • Brand Sense

    Kotler, Philip; Lindstrom, Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Marketing For Hospitality And Tourism

    Kotler, Philip; Bowen, John; Makens, James C.
    (884898)

    Marketing For Hospitality And Tourism

  • Marketing For Hospitality & Tourism - 5e

    Kotler
    (3525661)

    THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the...

  • Chaotics : The Business of Managing And...

    Kotler, Philip; Caslione,John
    (2665795)

    Chaotics : The Business of Managing And Marketing In the Age of Turbulence

  • Marketing: An Introduction

    Kotler, Philip; Armstrong, Gary
    (2859746)

    Marketing: An Introduction

  • Winning Global Markets - How Businesses...

    Kotler, Philip; Kotler, Milton
    (9235094)

    A new marketing paradigm focuses on the concentrated economic power of 600 global cities. 'City-Centered Marketing: Why Local is the Future of Global Business 'is a compelling practical analysis of a new direction of marketing within the context of...

  • Framework For Marketing Management - 4/e

    Kotler
    (3525651)

    Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add...

    Produto indisponível

  • Framework For Marketing Management - 5th...

    Kotler, Philip; Keller,Kevin
    (3525634)

    Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add...

    Produto indisponível

  • Direccion de Marketing

    KOTLER ,PHILIP
    (1527883)

    Produto indisponível

  • Marketing em Ação

    Kotler, Philip
    (102678)

    Esqueça os velhos debates sobre ‘nova’ versus ‘velha’ economia”, afirma Philip Kotler, especialista em marketing de renome internacional e seus co-autores Dispak C. Jain e Suvit Maesinceee. Provocante e abrangente, este livro mostra como construir...

    Produto indisponível

  • Strategic Marketing For Non-profit...

    Kotler
    (3525859)

    Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights...

    Produto indisponível

  • Marketing - 10° Edicion

    KOTLER , PHILIP
    (1468580)

    Marketing - 10° Edicion

    Produto indisponível

  • Marketing: An Introduction

    "kotler ; Armstrong"
    (2885873)

    With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing...

    Produto indisponível

  • Principles Of Marketing - 15th Edition

    Kotler, Philip; Armstrong, Gary
    (8017715)

    Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing...

    Produto indisponível

  • Marketing Management - 13th Edition

    Keller,Kevin Lane; Kotler,Philip R.
    (3655246)

    For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

    Produto indisponível

  • Marketing: An Introduction - 12th Edition

    Kotler, Philip; Armstrong, Gary
    (8017676)

    MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and...

    Produto indisponível

  • Marketing Management Plus 2014 Mymarketinglab...

    Kotler, Philip; Keller,Kevin
    (8017747)

    ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for...

    Produto indisponível

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