Artboard 33Artboard 16Artboard 18Artboard 13Artboard 42Artboard 21Artboard 4Artboard 5Artboard 45Artboard 22Artboard 7Artboard 42Artboard 23Artboard 12Artboard 28Artboard 17?Artboard 28Artboard 43Artboard 49Artboard 47Artboard 15Artboard 32Artboard 6Artboard 22Artboard 5Artboard 25Artboard 1Artboard 42Artboard 11Artboard 41Artboard 11Artboard 23Artboard 10Artboard 4Artboard 9Artboard 6Artboard 8Artboard 7Artboard 3Artboard 12Artboard 25Artboard 34Artboard 43Artboard 44Artboard 16Artboard 24Artboard 13Artboard 5Artboard 24Artboard 31Artboard 1Artboard 12Artboard 27Artboard 30Artboard 36Artboard 44Artboard 9Artboard 17Artboard 6Artboard 27Artboard 30Artboard 29Artboard 26Artboard 2Artboard 20Artboard 35Artboard 15Artboard 14Artboard 50Artboard 26Artboard 14Artboard 40Artboard 21Artboard 10Artboard 37Artboard 46Artboard 33Artboard 8

Resultados para: administracao kotler

Refinar por
82 produtos
  • Marketing 4.0 - do Tradicional ao Digital

    Kotler, Philip; Kartajaya,Hermawan; Setiawan, Iwan

    (2)

    (9738865)

    “Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.” – Al Ries, coautor de Marketing de guerra e Posicionamento“A internet e a tecnologia da...

  • Marketing 3.0 - As Forças Que Estão Definindo...

    Kotler, Philip

    (1)

    (2883522)

    O novo modelo de marketing - Marketing 3.0 - trata os clientes não como meros clientes, mas como os seres complexos e multifacetados. Estes, por sua vez, estão escolhendo produtos e serviços que satisfaçam suas necessidades de participação,...

  • e-book

    Administração de Marketing 14ª edição

    Kotler, Philip; Keller,Kevin Lane; Kotler,Philip
    (7459396)

    A primeira edição de 'Administração de marketing', publicada há 45 anos, lançou conceitos inovadores que mudaram o modo como as pessoas viam o marketing, e, ainda hoje, em sua 14ª edição, esta continua sendo uma das principais características da...

  • Marketing 3.0 - Philip Kotler, Con Kartajaya...

    Kotler, Philip
    (10183816)

    Kotler, con Kartajaya y Setiawan, desvela cómo las empresas más influyentes atraen a sus clientes a través de un marketing basado en valores. Con prólogo de Susilo Bambang Yudhoyono.

    sob encomenda
  • e-book

    Marketing 3.0

    Kotler, Philip
    (10186847)

    O novo modelo de marketing – Marketing 3;0 – trata os clientes não como meros clientes, mas como os seres complexos e multifacetados; Estes, por sua vez, estão escolhendo produtos e serviços que satisfaçam suas necessidades de participação,...

  • Minhas Aventuras Em Marketing

    Kotler, Philip

    (1)

    (9430633)

    Neste livro que é uma espécie de autobiografia informal, o guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, passando por gestão e responsabilidade social. A linguagem é leve com opiniões sobre temas atuais, além de...

  • Marketing de Crescimento - 8 Estratégias Para...

    Kotler, Philip; Kotler, Milton
    (4895355)

    Os Estados Unidos, a União Europeia e outros países desenvolvidos estão enfrentando uma contínua desaceleração econômica há anos ao ponto da criação de trabalho não acompanhar o crescimento de mão de obra. Com o mundo desenvolvido enfrentando um...

  • Marketing Contra a Pobreza

    Kotler, Philip; Lee, Nancy; Lee, Nancy R.
    (3048397)

    Marketing Contra a Pobreza

  • e-book

    Oportunidades exponenciais

    Kotler, Steven
    (9395930)

    O bilionário Peter Diamandis e o jornalista Steven Kotler escreveram Oportunidades Exponenciais como um manifesto e como um manual para o empreendedor exponencial – qualquer um interessado em crescer, criar riqueza e impactar o mundo. Ensina a...

  • Marketing For Hospitality And Tourism

    Kotler,Philip
    (461083)

    Marketing For Hospitality And Tourism

  • Boas Ações - Uma Nova Abordagem Empresarial

    Kotler, Philip; Kotler,Philip; Lee,Nancy R.; Hessekiel,David
    (4076742)

    'Boas ações: Uma nova abordagem empresarial', o mais novo trabalho de Philip Kotler em parceria com outros dois renomados autores e especialistas, é um livro sobre o mundo real escrito para uma legião de profissionais bem-intencionados que buscam o...

  • A Construção de Biomarcas Globais - Levando a...

    Kotler,Philip; Simon,Françoise
    (148419)

    Leitura altamente recomendável para profissionais de empresas ligadas ao setor biofarmacêutico e de quaisquer setores impactados pela biotecnologia, tanto no mercado de consumo final, como no business-to-busines (ou industrial), este é o primeiro...

  • e-book

    Marketing de Crescimento

    Kotler, Philip
    (10183027)

    O guru do marketing Philip Kotler e o estrategista de marketing global Milton Kotler mostram como sobreviver a águas econômicas turbulentas. Com o mundo desenvolvido enfrentando um crescimento econômico lento, competir, com sucesso, em uma base...

  • Roubando o Fogo - A Ciência Por Trás Dos...

    Kotler, Steven; Wheal,Jamie
    (9732029)

    'Algumas revoluções começam com um tiro; outras, com uma festa. Nos tempos mais remotos da história da civilização ocidental, é possível encontrar narrativas cujos rebeldes protagonistas pagam qualquer preço por um estado alterado de consciência....

  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

    sob encomenda
  • e-book

    Abundância

    Kotler, Steven
    (9329642)

    Desde os primórdios da humanidade, alguns poucos privilegiados vivem de modo que contrasta com o da maioria das pessoas. A sabedoria convencional diz que essa disparidade não pode ser anulada. Mas ela vem sendo anulada – e rapidamente. Abundância - o...

  • Marketing 3.0

    Kotler, Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

    sob encomenda
  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Marketing For Hospitality And Tourism

    Kotler,Philip; Bowen,John; Makens,James C.
    (884898)

    Marketing For Hospitality And Tourism

  • Marketing For Hospitality & Tourism - 5e

    Kotler, Philip; Kotler
    (3525661)

    THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the...

  • Ten Deadly Marketing Sins - Signs And...

    Kotler,Philip
    (1064871)

    Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working....

    sob encomenda
  • Bold

    Kotler,Steven; Diamandis,Peter H
    (9403903)

    A visionary roadmap for people who believe they can change the world and invaluable advice about bringing together the partners and technologies to help them do it. President Bill Clinton A radical, how-to guide for using exponential technologies,...

  • e-book

    Marketing 4.0

    Kotler, Philip; Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan
    (10061838)

    'Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.' – Al Ries, coautor de Marketing de guerra e PosicionamentoEste livro comprova mais uma vez...

  • Winning Global Markets - How Businesses...

    Kotler,Philip; Kotler,Milton
    (9235094)

    A new marketing paradigm focuses on the concentrated economic power of 600 global cities. 'City-Centered Marketing: Why Local is the Future of Global Business 'is a compelling practical analysis of a new direction of marketing within the context of...

    sob encomenda
  • e-book

    Marketing de Crescimento

    Kotler, Philip; Kotler, Milton; Kotler,Philip
    (9227745)

    O guru do marketing Philip Kotler e o estrategista de marketing global Milton Kotler mostram como sobreviver a águas econômicas turbulentas. Com o mundo desenvolvido enfrentando um crescimento econômico lento, competir, com sucesso, em uma base...

  • e-book

    Corporate Social Responsibility

    Kotler, Philip; Lee, Nancy; Kotler,Philip; Lee, Nancy R.
    (9289823)

    Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee...

  • Principles Of Marketing - 15th Edition

    Kotler,Philip; Armstrong,Gary
    (8017715)

    Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing...

  • e-book

    Capitalismo em confronto

    Kotler, Philip; Kotler,Philip
    (10062205)

    Uma das maiores autoridades do Marketing aponta as falhas do capitalismoApós a queda do Muro de Berlim, o capitalismo emergiu como sistema econômico dominante, passando a guiar os países mais ricos e de crescimento mais veloz. Atualmente, os...

  • e-book

    BSS FAQs On Marketing

    Kotler, Philip; Kotler,Philip
    (9684793)

    FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest...

  • Building Global Biobrands - Taking...

    Kotler,Philip; Simon,Francoise
    (9327045)

    From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must...

    sob encomenda
  • e-book

    Marketing Strategy from the Masters...

    Kotler, Philip; Lee, Nancy; Kotler,Philip; Lee, Nancy R.; Farris,Paul, W.
    (3128827)

    Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector   Three full books of proven marketing strategy principles and actionable solutions!...

  • e-book

    Market Your Way to Growth

    Kotler, Philip; Kotler,Milton; Kotler,Philip
    (9299797)

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kotler, Philip; Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan
    (9448876)

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • Bold - How To Go Big, Create Wealth And...

    Kotler,Steven; Diamandis,Peter H
    (9314665)

    From the coauthors of the 'New York Times' bestseller 'Abundance' comes their much anticipated follow-up: 'Bold' a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth...

    sob encomenda
  • e-book

    Chaotics - The Business of Managing and...

    Kotler, Philip; Kotler,Philip; CASLIONE,John A.
    (8047380)

    A new way of doing business for increasingly turbulent times.

  • e-book

    Marketing Insights from A to Z - 80 Concepts...

    Kotler, Philip; Kotler,Philip
    (9299807)

    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines...

  • e-book

    Market Your Way to Growth - 8 Ways to Win

    Kotler, Philip; Kotler,Milton; Kotler,Philip
    (9299810)

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and...

  • e-book

    Winning Global Markets - How Businesses...

    Kotler, Philip; Kotler,Milton; Kotler,Philip
    (9314047)

    A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of...

  • Conquistando Mercados Mundiais - Como As...

    Kotler, Philip; Kotler, Milton; Kotler,Philip
    (8874817)

    'Conquistando Mercados Mundiais: Como as Empresas Investem e Prosperam nas Cidades Mais Dinâmicas do Mundo' é uma fonte de inspiração para os líderes comerciais e gerentes de marketing que queiram otimizar o valor de suas empresas escolhendo os...

  • e-book

    High Visibility, Third Edition - Transforming...

    Kotler, Philip; Rein,Irving; Hamlin,Michael; Kotler,Philip
    (9610655)

    The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one'apos;s public persona--to be a...

  • e-book

    A Stakeholder Approach to Corporate Social...

    Kotler, Philip; Kotler,Philip; François Maon
    (9504736)

    Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and...

  • e-book

    HBR'apos;s 10 Must Reads on Sales (with bonus...

    Kotler, Philip; Zoltners,Andris; Harvard Business Review; Kotler,Philip
    (9737206)

    Sales isn'apos;t about pushing products or being efficient; it'apos;s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We'apos;ve combed through hundreds of Harvard...

Busca por