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Resultados para: advertising

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303 produtos
  • Advertising From The Mad Men Era

    Taschen
    (4065933)

    Esta colección de libros, seleccionada a partir de miles de imágenes, ofrece lo mejor de la publicidad gráfica estadounidense en la época de la 'gran idea'. En el apogeo del consumismo norteamericano, las revistas se vieron inundadas de ingeniosas...

  • Whisky / Champagna Cognac - Vintage Pictures...

    Retro Books Team
    (4319768)

    PresentationThis book consists of a non-systematic series of images to collect, see, and, above all, to use for decoration purposes.It was designed so that you can detach all images or each one individually, allowing you to frame the pictures you...

  • e-book

    Advertising and Integrated Brand Promotion

    CTI Reviews
    (9653565)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising In India - Trends And Impact

    Om Gupta
    (9758564)

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of...

  • e-book

    Advertising, Promotion, and New Media

    Stafford, Marla R.; Faber, Ronald J.
    (9776424)

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization...

  • e-book

    The Native Advertising Advantage

    Mike Smith
    (9763381)

    An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by...

  • e-book

    Advertising Account Planning - Planning and...

    Jugenheimer, Donald W.; Larry Kelley
    (9579816)

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planning features several new topics as well as deeper content in existing areas based on feedback...

  • e-book

    Advertising A New Approach (RLE Advertising)

    Taplin, Walter
    (4952241)

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of...

  • e-book

    Advertising, The Uneasy Persuasion (RLE...

    Michael Schudson
    (4952826)

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the...

  • e-book

    Advertising on Trial - Consumer Activism and...

    Stole, Inger L.
    (9673473)

    It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it...

  • e-book

    Advertising Explained (RLE Advertising)

    Dennis Caton
    (9531188)

    This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing...

  • e-book

    Advertising Headlines That Make You Rich -...

    Garfinkel, David
    (3039628)

    Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.

  • e-book

    Advertising across cultural borders

    Bianca Bischoff
    (9636717)

    Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Nürtingen University, 18 entries in the bibliography, language: English, abstract: When someone goes to another country and...

  • e-book

    Advertising in Tourism and Leisure

    Morgan, Nigel; Pritchard, Annette
    (9687522)

    'apos;Advertising in Tourism and Leisure'apos; brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged...

  • e-book

    Advertising Media Planning, Seventh Edition

    (3116618)

    The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six...

  • e-book

    Advertising For Dummies

    Dahl,Gary
    (9285149)

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne...

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    Advertising and Violence - Concepts and...

    Marla B Royne; Nora J. Rifon; Les Carlson
    (9563591)

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new...

  • e-book

    Advertising - Made Simple

    JEFKINS , FRANK
    (9497599)

    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified,...

  • e-book

    Advertising in Tourism and Leisure

    Pritchard, Annette; Morgan, Nigel
    (8624623)

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the...

  • e-book

    Advertising at the Crossroads

    Geller, Max A.
    (4952850)

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and...

  • e-book

    Advertising and Integrated Brand Promotion -...

    (9519768)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising by Design , Generating and...

    CTI Reviews
    (9547321)

    Facts101 is your complete guide to Advertising by Design , Generating and Designing Creative Ideas Across Media. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising and Satirical Culture in the...

    CTI Reviews
    (9558356)

    Facts101 is your complete guide to Advertising and Satirical Culture in the Romantic Period. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you...

  • e-book

    Advertising Campaign Strategy, A Guide to...

    CTI Reviews
    (9646682)

    Facts101 is your complete guide to Advertising Campaign Strategy, A Guide to Marketing Communication Plans. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising Campaign Strategy, A Guide to...

    CTI Reviews
    (9656852)

    Facts101 is your complete guide to Advertising Campaign Strategy, A Guide to Marketing Communication Plans. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9580020)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The...

  • e-book

    Advertising by Design - Generating and...

    Landa, Robin
    (9448451)

    A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through...

  • e-book

    Advertising and IMC - Business, Marketing

    CTI Reviews
    (9665787)

    Facts101 is your complete guide to Advertising and IMC. In this book, you will learn topics such as PART III PRACTICE: WHERE IS CREATIVE HEADED?, PART IV PRACTICE: WHERE ARE MEDIA HEADED?, PART V PRINCIPLES: IMC AND TOTAL COMMUNICATION, plus much...

  • e-book

    Advertising and Promotion , An Integrated...

    CTI Reviews
    (9473533)

    Facts101 is your complete guide to Advertising and Promotion , An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion: The Role of Ad Agencies and ..., Perspectives on...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9669123)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Analyzing the Communication Process, Objectives and Budgeting for Integrated Marketing...

  • e-book

    Advertising Strategy, Creative Tactics from...

    CTI Reviews
    (9666372)

    Facts101 is your complete guide to Advertising Strategy, Creative Tactics from the Outside/In. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives...

  • e-book

    Advertising Media Planning

    CTI Reviews
    (9529601)

    Facts101 is your complete guide to Advertising Media Planning. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need...

  • e-book

    Advertising by Design

    Landa, Robin
    (9285145)

    Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative...

  • e-book

    Advertising Promotion and Other Aspects of...

    (9517266)

    Facts101 is your complete guide to Advertising Promotion and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising, Promotion, and Other Aspects of...

    CTI Reviews
    (9577840)

    Facts101 is your complete guide to Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising , Principles and Practice

    CTI Reviews
    (3819375)

    Facts101 is your complete guide to Advertising , Principles and Practice. In this book, you will learn topics such as Advertising and Society, How Advertising Works, The Consumer Audience, and Strategic Research plus much more. With key features such...

  • e-book

    Advertising Media Planning, Seventh Edition -...

    CTI Reviews
    (3822027)

    Facts101 is your complete guide to Advertising Media Planning, Seventh Edition. In this book, you will learn topics such as The Relationship Among Media, Advertising, and Consumers, Basic Measurements and Calculations, Advanced Measurements and...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9644189)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Approach. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • Growth Hacker Marketing - A Primer On The...

    (9346977)

    'A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more...

    sob encomenda
  • e-book

    Adland - A Global History of Advertising

    Tungate, Mark
    (9768587)

    Explore the advertising landscape from a global perspective.

  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

  • Advertising Now. Tv Commercials

    Taschen
    (2832552)

    Advertising Now. Tv Commercials

  • Advertising Today

    Berger, Warren
    (1070496)

    Advertising Today

    sob encomenda
  • e-book

    Advertising and Anthropology - Ethnographic...

    Malefyt, Timothy De Waal
    (9569999)

    This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research...

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