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Resultados para: advertising

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409 produtos
  • Growth Hacker Marketing - A Primer On The...

    (9346977)

    'A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more...

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  • My Life in Advertising and Scientific...

    Hopkins,Claude C.
    (218152)

    My Life in Advertising and Scientific Advertising

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  • Advertising Now. Tv Commercials

    Taschen; Taschen
    (2832552)

    Advertising Now. Tv Commercials

  • Advertising Now . Online - Free DVD Inside

    Wiedemann,Julius
    (1852150)

    Este segundo volume da série que a Taschen dedica à publicidade junta-se aos referentes à publicidade de imprensa e em filmes, com o objectivo de proporcionar um estudo completo da comunicação de carácter comercial no mundo de hoje.

  • e-book

    Advertising Campaign Strategy, A Guide to...

    CTI Reviews
    (9656852)

    Facts101 is your complete guide to Advertising Campaign Strategy, A Guide to Marketing Communication Plans. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising Age, The Principles of...

    CTI Reviews
    (9826366)

    Facts101 is your complete guide to Advertising Age, The Principles of Advertising and Marketing Communication at Work. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising Creative, Strategy, Copy, and...

    Altstiel,Tom; Reviews, Cram101; CTI Reviews
    (3822549)

    Facts101 is your complete guide to Advertising Creative, Strategy, Copy, and Design. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising Account Planning - Planning and...

    Jugenheimer,Donald W.; Larry Kelley
    (9579816)

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planning features several new topics as well as deeper content in existing areas based on feedback...

  • e-book

    Advertising in Tourism and Leisure

    Pritchard,Annette; Morgan,Nigel
    (8624623)

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the...

  • e-book

    Advertising Promotion and Other Aspects of...

    CTI Reviews
    (9517266)

    Facts101 is your complete guide to Advertising Promotion and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising in Modern and Postmodern Times -...

    CTI Reviews
    (9813589)

    Facts101 is your complete guide to Advertising in Modern and Postmodern Times. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising by Design , Generating and...

    CTI Reviews
    (9547321)

    Facts101 is your complete guide to Advertising by Design , Generating and Designing Creative Ideas Across Media. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9580020)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The...

  • e-book

    Advertising Strategy, Creative Tactics from...

    CTI Reviews
    (9666372)

    Facts101 is your complete guide to Advertising Strategy, Creative Tactics from the Outside/In. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives...

  • e-book

    Advertising and Integrated Brand Promotion

    CTI Reviews
    (9653565)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9644189)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Approach. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising and Satirical Culture in the...

    CTI Reviews
    (9558356)

    Facts101 is your complete guide to Advertising and Satirical Culture in the Romantic Period. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you...

  • e-book

    Advertising, Principles and Practice

    CTI Reviews
    (9786410)

    Facts101 is your complete guide to Advertising, Principles and Practice. In this book, you will learn topics such as Advertising and Society, How Advertising Works, The Consumer Audience, and Strategic Research plus much more. With key features such...

  • e-book

    Advertising and IMC - Business, Marketing

    CTI Reviews
    (9665787)

    Facts101 is your complete guide to Advertising and IMC. In this book, you will learn topics such as PART III PRACTICE: WHERE IS CREATIVE HEADED?, PART IV PRACTICE: WHERE ARE MEDIA HEADED?, PART V PRINCIPLES: IMC AND TOTAL COMMUNICATION, plus much...

  • e-book

    Advertising, Promotion, and Other Aspects of...

    CTI Reviews
    (9577840)

    Facts101 is your complete guide to Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising and Integrated Brand Promotion -...

    CTI Reviews
    (9813277)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising and Integrated Brand Promotion -...

    CTI Reviews
    (9519768)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising Campaign Strategy, A Guide to...

    CTI Reviews
    (9646682)

    Facts101 is your complete guide to Advertising Campaign Strategy, A Guide to Marketing Communication Plans. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • e-book

    Advertising and Promotion , An Integrated...

    CTI Reviews
    (9788956)

    Facts101 is your complete guide to Advertising and Promotion , An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion: The Role of Ad Agencies and ..., Perspectives on...

  • e-book

    Advertising Media Planning

    CTI Reviews
    (9529601)

    Facts101 is your complete guide to Advertising Media Planning. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9826590)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The...

  • e-book

    Advertising Promotion and Other Aspects of...

    CTI Reviews
    (9826615)

    Facts101 is your complete guide to Advertising Promotion and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Advertising Media Planning, Seventh Edition -...

    Baron, Roger; CTI Reviews
    (3822027)

    Facts101 is your complete guide to Advertising Media Planning, Seventh Edition. In this book, you will learn topics such as The Relationship Among Media, Advertising, and Consumers, Basic Measurements and Calculations, Advanced Measurements and...

  • e-book

    Advertising and Societies, Global Issues -...

    CTI Reviews
    (9826593)

    Facts101 is your complete guide to Advertising and Societies, Global Issues. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising and Integrated Brand Promotion

    CTI Reviews
    (9826453)

    Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Advertising , Principles and Practice

    Reviews, Cram101; CTI Reviews
    (3819375)

    Facts101 is your complete guide to Advertising , Principles and Practice. In this book, you will learn topics such as Advertising and Society, How Advertising Works, The Consumer Audience, and Strategic Research plus much more. With key features such...

  • e-book

    Advertising and Promotion, An Integrated...

    CTI Reviews
    (9669123)

    Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Analyzing the Communication Process, Objectives and Budgeting for Integrated Marketing...

  • e-book

    Advertising and Promotion , An Integrated...

    CTI Reviews
    (9473533)

    Facts101 is your complete guide to Advertising and Promotion , An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion: The Role of Ad Agencies and ..., Perspectives on...

  • e-book

    Advertising on Trial - Consumer Activism and...

    Stole,Inger L.
    (9673473)

    It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it...

  • e-book

    Advertising for Account Holders (RLE...

    Linacre, Nigel
    (9829198)

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner'apos;s role:...

  • e-book

    Advertising For Dummies

    Dahl,Gary
    (9285149)

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne...

  • e-book

    Advertising In India - Trends And Impact

    Om Gupta
    (9758564)

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of...

  • e-book

    Advertising and Violence - Concepts and...

    Marla B Royne; Les Carlson
    (9563591)

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new...

  • e-book

    Advertising in Tourism and Leisure

    Morgan,Nigel; Pritchard,Annette
    (9687522)

    'apos;Advertising in Tourism and Leisure'apos; brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged...

  • e-book

    Advertising Media Planning, Seventh Edition

    Baron, Roger; Sissors,Jack
    (3116618)

    The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six...

  • e-book

    Advertising Explained (RLE Advertising)

    (9531188)

    This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing...

  • e-book

    Advertising Today and Tomorrow (RLE...

    (9538249)

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the...

  • e-book

    Advertising Headlines That Make You Rich -...

    Garfinkel,David
    (3039628)

    Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.

  • Advertising Media Planning, Seventh Edition

    Sissors,Jack Z.; Baron,Roger B.; Ephron,Erwin
    (5823847)

    The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through...

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