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Resultados para: advertising age

11 produtos
  • The Golden Age of Advertising - The 60s

    Heimann, Jim
    (197914)

    A pictorial tour of advertisements from the nineteen sixties provides a colorful look at the cheerful, optimistic, and at times revolutionary decade.

    sob encomenda
  • e-book

    Advertising Age, The Principles of...

    CTI Reviews
    (9826366)

    Facts101 is your complete guide to Advertising Age, The Principles of Advertising and Marketing Communication at Work. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and...

  • e-book

    Spending Advertising Money in the Digital...

    Pringle,Hamish; Marshall,Jim
    (3714020)

    Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order...

  • e-book

    The Advertising Age Encyclopedia of...

    Egolf,Karen; McDonough,John
    (9531584)

    For a full list of entries and contributors, a generous selection of sample entries, and more, visit theThe 'quot;Advertising Age'quot; Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age...

  • e-book

    Selling Science in the Age of Newton -...

    (9485527)

    Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products...

  • e-book

    Selling Science in the Age of Newton -...

    Jeffrey R Dr Wigelsworth
    (9592891)

    Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products...

  • e-book

    A Word from Our Sponsor - Admen, Advertising,...

    Cynthia Meyers
    (9456474)

    Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising...

  • e-book

    Negative Political Advertising - Coming of...

    Johnson-Cartee,Karen S.; Gary Copeland
    (9828851)

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of...

  • Advertising Age - Manual de Publicidade

    Lewis,Herschell Gordon
    (461162)

    Este livro é um roteiro primoroso para transformar um produto ou serviço somado a uma idéia, em uma campanha publicitária de sucesso, dentro de um mercado altamente competitivo. Antes de tudo, este livro se propõe a enfrentar a seguinte realidade: a...

    Produto indisponível

  • The Golden Age of Advertising - The 50´s

    Heimann, Jim
    (180475)

    Produto indisponível

  • The Golden Age of Advertising - The 70s

    Heimann,Ed Jim
    (1539017)

    Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.

    Produto indisponível

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